Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Another lead magnet that works well, especially for B2B social leads , is free tools. Social Media Influencers.

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Social Media Discount Influencer B2B 264

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. How did you find it?

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Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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B2B Press Release Apple Loyalty 89

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

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Analytics Social Media Tools Price 179

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

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Questions Social Media Strategy Survey 142

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tailor your measurement strategy to your goals.

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Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

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Pixlee

SEPTEMBER 27, 2021

Let’s explore what your brand should focus on when creating user-friendly videos loaded with social proof to not only attract new customers, but also to improve conversion rate and customer loyalty. Once you have a strategy in place, you’ll be ready to move forward and figure out your ROI once your campaign is underway.

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Video UGC How To Chemicals 52

Pam Moore

DECEMBER 7, 2017

CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Create once, use many (= increased ROI).

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Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Check out how you can turn your B2B social media data into a revenue-driving powerhouse and create a memorable brand.

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Examples Template Templates How To 104

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Among social platforms, Facebook is the best site for B2B lead generation. A quick response gains loyalty and trust, while silence breeds contempt. Idea 6: Influencer partnerships U.S. billion in 2023.

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Insurance Social Media Policies HootSuite 88

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. HypeAuditor.

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Metrics Analytics Instagram Tools 145

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others. TikTok’s short, addictive video clips are influencing pop culture and digital content. View this post on Instagram.

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Trends Social Media CPA Sports 145

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. We’ve seen what it’s like when retailers try to cash in on Pride Month or when politicians start to experiment with memes and influencers. .

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Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Are your competitors running influencer campaigns?

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Research How To Marketing Price 98

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

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B2B Survey ROI Metrics 144

Rebekah Radice

APRIL 11, 2016

Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. Connecting with like-minded individuals will help grow your sphere of influence. There’s no denying it.

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Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. Influencers are taking on new sponsorships daily.

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Social Media Marketing B2B Banking 118

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

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B2B Strategy How To Education 145

Oktopost

JUNE 22, 2023

True, it may be more closely associated with B2C customers, but B2B execs and buyers aren’t operating in a vacuum where the power of thought leadership and share of voice no longer matter. In some ways, they matter more for B2B. The platform lends itself to B2B thought leadership. It’s understandable why.

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Social Media B2B How To ROI 118

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

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Brands Hubspot Marketing B2B 62

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Just leave a comment below about who influenced you and why and you could win. Who influenced you, and why? All of us have influences.

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Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning.

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Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

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Oktopost

JULY 13, 2023

Good social media publishing – the kind that turns your social channels into the high-ROI powerhouses they could be – takes a lot of time and resources – and scaling your social media ROI takes even more. Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty.

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Social Media Management Social Media Tools ROI 62

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

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Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

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Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

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HootSuite Brands Price Collaboration 112

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted.

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Review Social Media Social CRM Consultant 115

Diva Marketing Blog

JUNE 10, 2009

For companies it's an opportunity to reveal the humanity behind the brands by encouraging sincere dialogue with customers which can be a potent influence on customer loyalty. We service clients of all sizes in both the B2B and B2C spaces. Focus is primarily B2B. My favorite social media tactic is Crowd Sourcing.

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Social Media Real Estate B2B WordPress 53

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). al definitely should influence strategy though. al definitely should influence strategy though. al definitely should influence strategy though. al definitely should influence strategy though.

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Social Media Strategy Metrics Organization 134

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Can social media help shorten b2b sales cycles? You’ve seen the statistics on social media marketing : 93% of marketers use social media for business. 90% of Inc. by Social-Hire.

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Social Media ROI B2B Marketing 207

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Here’s your chance to get to know it and learn about 3 ways it can influence your social media! That’s just a brochure in 140 characters. Instead, let your customers in on the secret. All rights reserved.

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Social Media Strategy Social CRM MySpace 121