agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. However, social media is also the fastest-evolving channel.

B2B 117

B2B Trends Social Media UGC 117

Pixlee

JUNE 19, 2017

Influencer marketing has become a powerful tool for brands in today’s age of social media. Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. The Impact of Influencers. How to Track Influencer ROI.

ROI 40

ROI Influencer How To Marketing 40

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing 129

Marketing How To Sample Samples 129

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Bill Hartzer

DECEMBER 19, 2012

This is useful but to significantly improve ROI you would need to create a set of requirements to measure and analyse your results with by making use of advanced call tracking software as well as other detailed analytics software. Improving ROI is a linear process and cannot be achieved overnight. Tip 3: Learn from your mistakes.

ROI 111

ROI Tips Marketing Software 111

Sprout Social

OCTOBER 19, 2023

Another key area is influencer marketing. AI models monitor posts, interactions and audience demographics of potential influencers so marketers can map their suitability for brand partnerships. Check out Sprout’s social ad reporting capabilities to boost ROI from the paid content you’re scheduling.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Convince & Convert

MAY 9, 2024

By delivering valuable content in a conversational format, brands can forge genuine connections with listeners, building trust and loyalty over time. When this happens, the end result is lacking ROI, with a lot of time spent producing content for only a handful of listeners. Niche targeting. Content repurposing.

Brands 78

Brands Apple Cost Advertising 78

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences. We also show you how to measure the effectiveness of your program.

Brands 126

Brands ROI UGC Authentication 126

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes referral programs an excellent way to build loyalty, as well as increase your customer base. How did you find it?

Discount 125

Discount Marketing How To B2B 125

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. Where social media fits into the big picture is a crucial part of being able to prove social ROI. expectations.

ROI 60

ROI Metrics Proposal Analytics 60

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. Social media delivers a big ROI, and I cannot lie, friends. Try influencer marketing. Influencer marketing is here to stay.

Social Media 142

Social Media Meme HootSuite Influencer 142

Josh S Peters

SEPTEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The GAP, ROI, and Awareness The GAP, ROI, and Awareness Written on September 18, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment! The end result is they want your money now!

ROI 100

ROI CPA Campaign Buy 100

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Look at Starbucks’ customer loyalty rewards program.

B2B 121

B2B Communities Brands Loyalty 121

Hootsuite

SEPTEMBER 21, 2023

Sure, these numbers can offer a quick ego boost, but the truth is, they often fail to reflect the true engagement and influence of your brand on your business’s bottom line. But the truth is that conversion rates and revenue per email are more actionable metrics that reveal the true ROI of your email campaigns. Try it free today.

Metrics 107

Metrics Examples Marketing HootSuite 107

Social Media Strategies Summit

NOVEMBER 30, 2020

But partnering with the right Instagram influencers has significantly enhanced their efforts. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers. And 87% say that influencers have inspired them to make a purchase.

Products 163

Products Instagram Brands How To 163

Oktopost

FEBRUARY 26, 2024

While these metrics are valuable for B2C organizations seeking to foster brand awareness and consumer loyalty, they fall short in evaluating the business impact of your social media efforts and providing your business with tangible ROI of your social media activities.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

AUGUST 10, 2022

In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe. Meet Kevin.

B2B 89

B2B Press Release Apple Loyalty 89

Hootsuite

JULY 6, 2022

Organic posts help to build your awareness, follower loyalty, and brand personality. Partner with influencers to sell your products. So, one of the best ways to get your products in front of potential customers is through Instagram influencer eCommerce marketing. Choose micro-influencers or folks with a smaller following.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. And brand loyalty matters.

Buy 115

Buy Video How To Template 115

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. This demonstrates their commitment to solving their customers’ needs.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pam Moore

DECEMBER 7, 2017

CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC). Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Create once, use many (= increased ROI).

Template 167

Template Templates Trends Content 167

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Closely track metrics that directly influence your business goals and allocate resources to initiatives with the highest potential return on investment (ROI).

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Pixlee

MARCH 30, 2022

As a retailer, how do you stand out from the crowd, while improving ROI, in a saturated social media landscape? Embracing brand-produced video content alongside influencer, customer, and employee-generated content sets modern brands up for similar success as well as a coveted high volume of video content.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . This helps to prove ROI on a brand’s social media efforts. Use Influencer Marketing . Using user-generated content is another way to engage customers.

Features 52

Features Brands UGC Loyalty 52

Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . This helps to prove ROI on a brand’s social media efforts. Use Influencer Marketing . Using user-generated content is another way to engage customers.

Features 52

Features Brands UGC Loyalty 52

agora pulse

DECEMBER 11, 2020

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Email marketing is known for its jaw-dropping return on investment (ROI), which can be as high as 4,400%. If you want to tap into the high ROI of email marketing, you need engaged subscribers.

Campaign 150

Campaign Social Media UGC Marketing 150

Sprout Social

AUGUST 3, 2023

Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. And it influenced consumer preferences as well.

Social Media 89

Social Media Content Airlines Authentication 89

Pixlee

MARCH 25, 2020

You’ll also find tips and methods to collect employee and influencer content as well. Right now, here are some ways brands are using the Pixlee platform to engage their digital community: Find and identify micro-influencers who are already customers. Measuring the ROI from Pixlee comes down to two core areas: .

UGC 68

UGC ROI Cost Communities 68

Sprout Social

AUGUST 30, 2021

Maximize marketing ROI. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Here are a few ways the streaming giant’s 2020 campaign built brand awareness, inspired customer loyalty, generated leads and compelled businesses to advertise on Spotify.

Campaign 139

Campaign Social Media Social Media Management Team 139

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty.

Video 131

Video Retail Influencer YouTube 131

Social Media Strategery

OCTOBER 3, 2018

It didn’t take long for marketers to start measuring the ROI of every tweet, post, and photo. Success was measured in clicks and likes rather than relationships and loyalty. Unilever recently said it will no longer work with influencers who buy followers or use bots. But social media became too popular, too fast.

Social Media 86

Social Media Marketing Loyalty ROI 86