Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy? What is a social media strategy?

Social Media 130

Social Media Engagement Strategy How To 130

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . Because you’ve taken a collection of marketing best practices for your industry and tailored their one-size-fits-all approach to meet your brand’s unique needs. .

Strategy 144

Strategy Metrics Process B2B 144

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. If you also plan to use Twitter for business , it’s worth learning its essentials and advanced strategies. Over 17% of Twitter users are between 18 and 24; 38.5%

Examples 52

Examples Strategy Twitter Marketing 52

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 4. Mobile devices dominate YouTube views, but TV is gaining. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. This can be as easy as inviting industry leaders and recognized authors to write guest posts on your blog.

Content 221

Content Marketing Loyalty Collaboration 221

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? But from an external perspective, strategy matters more. Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Meet Christopher Willis the CMO/CPO of Acrolinx.

Brands 144

Brands Content B2B Apple 144

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Want to Hear More from Experts Across the B2B Marketing Industry?

Content 90

Content Marketing B2B Hosting 90

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. First of all, you need to have a content strategy that fits the nature and niche of your business. For staying ahead of your competition you need to beat your competitors in keyword strategy as well. How-To Guides.

Content 187

Content Curation Marketing SEO 187

Oktopost

OCTOBER 28, 2022

As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. Industry: The industries your audience works in. In the B2B space, getting these insights will help you put a real face to your customer.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Hootsuite

DECEMBER 9, 2020

But is your social strategy up to the task? Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Source: Instagram. Get the full report now!

Questions 142

Questions Social Media Strategy Survey 142

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands must have an integrated, cross-channel marketing strategy to avoid wasting marketing dollars by unintentionally targeting the wrong audience. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

JANUARY 5, 2021

They start off supporting your problem statement, they move on to help inform the go-to-market and launch strategies. You look at their job titles, you identify the industry they work in, the country where they are domiciled, maybe their age, their academic credentials, maybe their gender, or how long they have been in the role.

Data 131

Data B2B Statistics Social Media 131

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Industry-Specific Resources. Facebook Strategies for Auto Dealers. Facebook Mobile Studio.

Curation 167

Curation List Automotive Real Estate 167

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. A proven system that yields results, regardless of industry segment? Guest post by Atreyee Chowdhury.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). B2B Marketing Insider ). B2B Marketing Insider ). Image Credit: Robert Rose. Michael Brenner ).

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter by industry? Many brands use Twitter as part of their customer care strategy , as an alternative to calling customer support. Best Times to Post on Twitter by Industry. Weekends had the lowest engagement for this industry. Mobile commerce: what it is and why you should care.

Twitter 106

Twitter Tourism Travel Education 106

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. e-Strategy Trends ). e-Strategy Trends ). B2B Lead Blog ). 25 Social Media Facts and Statistics. Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Hot Topics: Golden community building tips for B2B brands. Episode Summary. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You can filter by job title, industry, seniority, function, company size, location, and company. Let’s say you are trying to attract senior-level executives from the CPG industry to your website.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Hootsuite

JULY 15, 2019

But, timing varies depending on industry and your specific audience. So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. That’s regardless of whether you’re a B2B or B2C brand. B2B brands. B2B brands.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Keyhole.co

MAY 18, 2023

By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. The average conversion rate is 9.21% across industries. The average Facebook Page in the retail industry receives 974,000 monthly impressions. Facebook 1.

Statistics 59

Statistics Social Media B2B YouTube 59

Pam Moore

DECEMBER 11, 2016

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Orbit Media).

Template 167

Template Templates Content NewsCred 167

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. Here are some thought starters for using audio social media platforms: Host industry panels.

Types 145

Types Social Media Statistics HootSuite 145

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Firstly, it provides insights into the performance of your page and posts, allowing you to measure the effectiveness of your content strategy.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Ignite Social Media

DECEMBER 18, 2020

But Triller is evolving, and this year it bet on the need for alternative live events as a growth strategy. Brands such as Chipotle, Boost Mobile, Pepsi, McDonald’s, and e.l.f. Plus, Triller says it has the rights to 97% of licensed music, meaning content won’t be flagged on different platforms.

CPM 161

CPM Brands Remix Influencer 161

Social Media Marketing

MARCH 21, 2018

Using content such as expert Articles, Blog posts, How-to-Guides, is a key online business strategy to get more traffic and to trigger product, company, or service awareness, as well as to boost a website's online visibility. More effective and faster business growth, especially when such content is shared between businesses (B2B).

Content 101

Content B2B eBook Mobile 101

Firebelly

OCTOBER 12, 2015

Digital Marketing: Social Media, Search, Mobile & More. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Social Media Marketing Strategies For Business Professionals. Strategies & Tips On Social Media Marketing.

Groups 100

Groups Groups LinkedIn Social Media 100

Rebekah Radice

APRIL 13, 2015

Simply posting or tweeting a random thought without a strategy behind it is a recipe for disaster. In order to make an impact, you must be willing to commit to a long-term strategy. Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Pam Moore

JUNE 24, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). What is an audience first marketing strategy.

Template 78

Template Templates Avatar How To 78

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Social media for financial services is a rapidly growing sector.

Platform 84

Platform Social Media Insurance Education 84

Hootsuite

JUNE 27, 2022

The social media strategies you use on every other channel won’t work on TikTok. You don’t have to completely reinvent the wheel to put your business on TikTok, but you do have to go back to the fundamentals of good social strategy. Even [insert your industry here]. Read on to discover TikTok’s real potential. There you have it.

B2B 97

B2B Trends Authentication Film 97