Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 29, 2023

Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. However, you must understand that these are the only research-based guidelines. She likes researching topics related to B2B and SaaS. Here’s what they say.

YouTube 59

YouTube Analytics Analysis Engagement 59

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Yet as fishing without the right line and bait will return dismal results, it’s essential to research what keywords are appropriate, to begin with. . There’s an amazing irony to be found here.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. For example, social media is one of the best places to conduct market research to support your sales team. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. Know your most engaging post type from Keyhole 3. Also, do check out your competitors’ analytics !

Facebook 52

Facebook Guidelines Activities Feed 52

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Response rates for email surveys continue to decline; who has the time to answer a survey? (At Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Repurpose your content.

B2B 244

B2B LinkedIn Strategy Marketing 244

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

OCTOBER 16, 2012

The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

NOVEMBER 18, 2022

Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. Research from the University of Alabama in Huntsville discovered that a primary driver for older demographics to use social media is to compensate for the lack of in-person interactions. Gender split.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media Facts and Stats. by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Keyhole.co

JANUARY 30, 2024

How to find your target audience Building a thorough knowledge of your target audience takes a lot of time and research. To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

DECEMBER 20, 2023

And whether you want an option with different pricing, more specialized or just want to try something new, we’re here to help you do your research. Here are some key areas to look for when researching a new tools for your team. Source: HubSpot) 7. Hootsuite is a major player in the social media marketing platform space.

HootSuite 112

HootSuite Brands Price Collaboration 112

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

MAY 9, 2013

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. If we had to pick a single discovery in the report that shocked us most, this would have to be it: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Feature announcements. Company newsletters.

Strategy 100

Strategy Marketing Case Study How To 100

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. Research shows that Facebook is the best site for social media lead generation. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Basics of Lead Generation.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. Facebook Stats, Facts and Research.

Tools 195

Tools Tips Facebook Real Estate 195

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Behavior research from GWI suggests that the main ways for brands to win over consumers in 2023 and beyond include: Offering convenience through clarity and approachability.

Content 221

Content Marketing Loyalty Collaboration 221

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use this data to organize a consistent content calendar to build up engaging content.

Engagement 90

Engagement Notification Hubspot Influencer 90

Writtent Blog

FEBRUARY 6, 2014

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. For more insight, check out How B2B Brand Storytelling Can Benefit Your Business. No One Knows Your Brand Story. You’re Renting Your Marketing.

Hubspot 85

Hubspot FAQ SEO ROI 85

Rebekah Radice

FEBRUARY 1, 2016

That makes research a must. Customer Surveys. Use this Persona Template from HubSpot. Your next step is research. You’re going to research the topics you listed above. “You must do extensive “people” research. This is great for B2B market, but only when used intelligently.

How To 114

How To List Social Media SMS 114

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. Use this data to organize a consistent content calendar to build up engaging content.

Engagement 52

Engagement Notification Hubspot Influencer 52

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. The stat of the week for Episode Number Five, I believe we’re on here, is from the recent survey from Pew. The Pew Internet & American Life Project did a survey. Chad: It’s really a mix, from B2B to B2C. Maybe even eight days a week.’ ’ Jim: Really?

Social Media 140

Social Media Hubspot Software Hosting 140

Webbiquity SMM

MARCH 31, 2015

B2B Blogging: Beyond the Basics by MLT Creative on SlideShare. The State Of Blogging 2014 [Research – Charts] by Heidi Cohen. ** 5 STARS. And 54% of bloggers say they publish at least weekly—but “to generate leads from your blog, the sweet spot for is 2-3 times per week according to HubSpot.”

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. Surveys suggest that many marketers are uncertain of the effect of content marketing. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? How are marketers planning to allocate budgets this year?

Research 191

Research Social Media B2B Statistics 191

Rebekah Radice

SEPTEMBER 4, 2016

48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. According to Hubspot , these posts get a lot more engagement. Research Now conducted surveys across 14 countries about video usage on Twitter and what they found is important to your business. Then tweet them.

Engagement 97

Engagement Twitter Hashtag Travel 97

Writtent Blog

JULY 18, 2013

A recent major survey conducted by his company, MatterNow, found that 95% of marketers believe that visual content matters. Image credit: HubSpot. Eridon knows a thing or two about quality content, as a leading inbound marketing manager at HubSpot Marketing Automation software. Image credit: Scott Signore. Emails still work.

Content 95

Content Marketing Meme Hubspot 95

Rebekah Radice

SEPTEMBER 4, 2016

48% of B2B decision makers won’t respond to sales professionals who don’t personalize their messages. According to Hubspot , these posts get a lot more engagement. Research Now conducted surveys across 14 countries about video usage on Twitter and what they found is important to your business. Then tweet them.

Engagement 60

Engagement Twitter Hashtag Travel 60