Webbiquity SMM

FEBRUARY 2, 2016

That’s perhaps why the growth in B2B digital ad spending over the past two years has been due largely to increased spending on native ads, while display has become less important. Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( The CMO Survey ). MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Keyhole.co

MARCH 9, 2023

HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pro: If you prefer all of your tools in one place, HubSpot has nearly every marketing tool you could ever need.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Waxing UnLyrical

AUGUST 2, 2018

Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Ask for feedback, ideas and insights. So, talk to your clients! Ask questions on social media.

Content 124

Content Brands Findability Marketing 124

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . You could create a survey asking just what a potential customer looks for in a fitness supplement and then curate a recommendation page just for them showing how your products are up to that standard. .

Comparison 145

Comparison SEO Curation Domain Name 145

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share it on StumbleUpon.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

NOVEMBER 29, 2023

After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. She likes researching topics related to B2B and SaaS. Here’s what TubeBuddy has to say: 3:00 p.m. to 6:00 p.m. on weekdays because posting 1 or 2 hours before the peak watching hours can get your videos into the feed and increase the viewer’s rate.

YouTube 59

YouTube Analytics Analysis Engagement 59

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage. Prospects and leads alike are interacting with more and more people on the path to purchase.

Data 117

Data Marketing How To Collaboration 117

Writtent Blog

MAY 26, 2014

Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

SEO 97

SEO Hubspot Press Release Engineering 97

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. Know your most engaging post type from Keyhole 3. Also, do check out your competitors’ analytics !

Facebook 52

Facebook Guidelines Activities Feed 52

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Response rates for email surveys continue to decline; who has the time to answer a survey? (At Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Don’t be pushy: 61%.

B2B 244

B2B LinkedIn Strategy Marketing 244

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Social Media Strategies Summit

NOVEMBER 18, 2022

So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations. LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. HubSpot (@HubSpot) October 4, 2022.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JANUARY 30, 2024

To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals. Such surveys provide a qualitative view of your audience’s preferences so you know exactly where your efforts should be.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

DECEMBER 20, 2023

According to a Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, over half of marketers are using dedicated influencer marketing platforms to help offset their primary challenge of finding the right influencer for their campaigns. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Writtent Blog

MAY 9, 2013

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. If we had to pick a single discovery in the report that shocked us most, this would have to be it: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Marketing Salary Survey: Social Media Marketing by Aquent. Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. How much are you worth? by eMarketer.

Research 210

Research Social Media B2B Marketing 210

agora pulse

MARCH 1, 2021

A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Basics of Lead Generation. What exactly is a lead? “A How to generate leads via LinkedIn. Case studies.

How To 174

How To Hashtag LinkedIn Newsletter 174

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Feature announcements.

Strategy 99

Strategy Marketing Case Study How To 99

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. 20 Tips to Get Your Content Seen on Facebook by HubSpot. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. It’s approaching one billion users worldwide.

Tools 195

Tools Tips Facebook Real Estate 195

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions. ActiveCampaign which is really big on segmenting and automation.

Engagement 90

Engagement Notification Hubspot Influencer 90

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Writtent Blog

FEBRUARY 6, 2014

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. Recent surveys of leading SEO experts continue to indicate that the only guaranteed way to improve your rankings is with quality business blogging: image credit: somethingdifferent.

Hubspot 85

Hubspot FAQ SEO ROI 85

Postcron

MARCH 20, 2019

Here are the top five best ways to engage your audience in 2019: Answer their top questions with interesting content: Whether you’re a B2B or B2C, your customers are online searching for a solution to their problems or an answer to their top questions.

Engagement 52

Engagement Notification Hubspot Influencer 52