Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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Data B2B How To Metrics 124

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. But a B2B software company likely wouldn’t have an authentic way to engage with that meme.

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Trends Social Media Brands Meme 167

Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Survey Content B2B How To 131

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

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B2B SEO YouTube Tools 132

Webbiquity SMM

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals.

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Social Media Tips Marketing HootSuite 267

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Hashtag Analytics LinkedIn Content 103

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Connect to Your CRM.

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B2B LinkedIn Tips Marketing 148

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. While B2B marketers have access to all the help they need, many still commit critical mistakes that compromise the success of their marketing efforts. Of the many B2B blunders marketers make, this one is one of the most severe.

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B2B Marketing Engineering Campaign 75

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. The trick is knowing what metrics to identify and how to measure them. 6 B2B Marketing KPIs to Measure.

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B2B Marketing Metrics ROI 125

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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B2B Eventful Marketing Conference 118

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? What do you need for better customer retention?

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Sentiment How To Analysis Trends 142

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

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B2B Social Media Social Media Management Apple 80

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

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B2B Marketing Apple Hosting 62

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Episode Summary.

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B2B Social Media Management Apple Authentication 62

Oktopost

NOVEMBER 19, 2020

Erik was also the Chief Marketing Officer for AWeber Email Marketing Software for five years, leading the brand’s initiatives on growth via acquisition & retention campaigns. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

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Team B2B Marketing How To 131

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it.

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Social Media How To B2B Team 135

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

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Software Industry Social Media Marketing 105

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? How and where do you find influencers for B2B marketing?

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B2B Influencer Marketing ROI 59

Oktopost

APRIL 10, 2023

With a wealth of knowledge and expertise in B2B social media, Kari is passionate about the power of brand storytelling and the importance of relatability in connecting with audiences. Kari shares her experience rolling out a highly effective social selling program and how she strategically targets the right people with her content.

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B2B Apple How To Training 62

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 159

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. While you were likely already familiar with the concept of a marketing competitor analysis, you might not know exactly how to put one together from scratch.

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Analysis Sentiment Marketing How To 106

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. Not surprisingly, social networks do the same.

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LinkedIn Products B2B Review 129

Oktopost

FEBRUARY 16, 2022

In this episode, you’ll be at the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Her best tip? Meet Amisha Gandhi. Amisha is a groundbreaking innovator with deep marketing and communications expertise.

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B2B Apple Hosting Meeting 125

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. How to Have a Successful Social CRM Strategy.

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Social CRM B2B How To Patterns 96

Sprout Social

JANUARY 9, 2024

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

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Analytics Sentiment Analysis Patterns 114

Oktopost

APRIL 4, 2024

Sean doesn’t miss a beat as he weaves throughout the conversation how the strategic partnership between marketing and legal, especially when it comes to getting AI governance right, requires close collaboration. Sean even offers insights into how to best approach the guardrails required to ensure AI tools, systems and processes remain safe.

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Products Marketing B2B Apple 69

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Catch all episodes here. Episode Summary. Stay in the Loop.

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Team B2B Apple Marketing 144

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. We often focus on the needs of the business and how our software products meet them. What you can learn.

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UGC B2B How To Software 78

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. A free trial run shows potential customers exactly how your product works. It can also increase their excitement about your product and services and show them how it’ll improve their lives and business practices. Offer an Introductory Trial. Show Social Proof.

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B2B How To Case Study Startup 60

Oktopost

AUGUST 31, 2022

Want to hear more from renowned B2B marketing leaders? Together, they tackle the thorny issue of why brands today are no longer in control of the stories they tell and how to break through the noise to get the important messages across. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary.

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Marketing Apple B2B Software 118

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it.

Social Media 62

Social Media How To B2B Team 62

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. SOS’s goals are to promote ocean health at a grassroots level and teach people how to protect natural seafood resources for generations to come. Image: Jason Howie.

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Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. SOS’s goals are to promote ocean health at a grassroots level and teach people how to protect natural seafood resources for generations to come. Image: Jason Howie.

Feed 100

Feed Feedly B2B Instagram 100

Oktopost

MAY 22, 2023

Hot Topics: The key elements to include in a social strategy How to craft compelling content in the tech industry Tactics for launching an employee advocacy program and getting buy-in Meet Chloe Chloe is a Senior Content and Social Media Manager with four years experience in the finance and technology industries.

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Strategy Tips Apple Social Media Management 118