The customer chooses by himself through research on search engines like Google, with the help of friends, relatives and his social networks which product to buy and which not. Marketers need to understand that most people do not go online to buy something. The primarily go online to research for products and services. This is valid for B2C and B2B! Trust is the main motivation to buy. When your audience trusts you, then you they are willing to do business with you. Content Marketing is great to build your online reputation. MORE >>

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Is it appropriate to a B2B setting? Maskin refers to himself as “Mr. MORE >>

New studies of Google and Compete found out that that 28% of US B2B C-level executives used mobile devices to research business purchases. Popular services like Facebook, LinkedIn, Twitter, Yelp, Foursquare, Groupon and other are using apps to stay in touch with their audience. new way of search has emerged where B2B executives to look out to find future business partners the more efficient way. When B2B executives are on their mobile device they do not go to the web browser to research for products and services your business also as to offer! MORE >>

Successful companies use every possible communication channel to get in touch with their target audience. This communication ability helps them to better understand and to serve their audience, which sets them apart from their competition and gives them wide advantages in their business field. Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Why should the customer than care about to make any further business with them? LinkedIn. Blogging. Facebook. MORE >>

Home About Pushing Social #FF Gratitude Journal 4 My Tweeps Archives Contact Subscribe Pushing Social How to Create Your Brand’s Social Story by Stanford on May 2, 2010 Spread it! Share Email This I missed something - You see, right now the web is chock-full of great information about “How to DO&# Social Media. m amazed by how many great tools, posts, and tweets are floating around out there about every aspect of social media marketing. In our zeal to evangelize Social Media – we forgot to tell you about “WHAT” you should be talking about! MORE >>