Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

Groups 109

Groups Groups LinkedIn Template 109

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Join Groups. Be Part of the Discussion.

B2B 69

B2B Brands Tips Notification 69

Webbiquity SMM

FEBRUARY 14, 2020

Social media itself is teeming with self-help groups and forums that aim to help like-minded professionals. The post How to Showcase Your Social Media Skills and Land Your Dream Job appeared first on B2B Marketing Blog | Webbiquity. Fortunately, the information you’ll need is easy to find.

Skills 165

Skills Social Media Social Media Management How To 165

Keyhole.co

MARCH 11, 2024

Assessing professional performance LinkedIn analytics provide invaluable insights into how effectively you’re presenting yourself to the professional world. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

APRIL 25, 2024

This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI.

Template 94

Template Templates Social Media RFP 94

Sprout Social

SEPTEMBER 30, 2022

Let’s take a look into how Chili Piper and Sprout Social approach social sales across several platforms. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We Is it a LinkedIn group? A private Facebook Group?

Tips 132

Tips Authentication LinkedIn Groups 132

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. How can an individual or organization most efficiently grow a following there? by B2B Digital Marketing. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. These giveaways can range from free, exclusive products to discounted services.

Examples 126

Examples Influencer Campaign Marketing 126

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile. participating in groups and answering questions).

LinkedIn 189

LinkedIn Tips B2B Findability 189

Sprout Social

JUNE 22, 2021

Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Largest age group: 25-34 year olds. Largest age group: 30-49 year olds. This makes Twitter a powerful platform for brands to collect candid consumer insights on how to improve their products, services or social content. . Key Stats: Over 2.8

Platform 118

Platform Social Media Tumblr Reddit 118

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. How to Structure Your Story. And though I did not work with them on their story, I admire how they make the customer the character and the brand the solution. Guest Post by Rob Biesenbach.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Buzz Marketing for Technology

JULY 7, 2008

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). The social side is interesting when it comes up in B2B or B2C. My advice - get people talking about the customer lifecycle from pre-consideration to post purchase.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. It’s far easier to just do the right thing from the start than to try to repair a damaged reputation later. Failing to plan.

Social Media 193

Social Media Sysomos Case Study B2B 193

yMarketingMatters

NOVEMBER 9, 2017

He gathered together a bevy of high calibre presenters with such wisdom to share, not only on business, but on life, and how to integrate both. Find the smallest viable group of people who will listen to you and solve their problems. The other is reputable and respectable Hustle which revolves around generosity and connection. …And

Conference 124

Conference Price Compete SMS 124

Convince & Convert

MARCH 4, 2010

This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. I believe this idea is mutually-exclusive from what you're offered here?

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

DECEMBER 13, 2022

In this article, we’ll explain how to effectively incentivize employee advocacy within your business and keep your advocates engaged in your program. No matter how engaged your advocates are, nor how amazing your advocacy content is, there are natural ebbs and flows to advocacy that happen throughout the year. Quick Jump Links.

Team 62

Team Education Training Eventful 62

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Keyhole.co

MARCH 23, 2023

But knowing how to use it correctly is essential to get the best out of it. How to detect the best time to post on Twitter Different Twitter accounts have different times that are great for posting content. The use of Twitter for many things has also made Twitter able to provide jobs and generate income.

Twitter 52

Twitter Education Analytics Hashtag 52

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. The post just doesn’t specify how to do this.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Launch an Employee Advocacy Program. How to Drive Employee Advocacy Adoption. How to Establish Program Goals and KPIs. How to Measure and Maximize Employee Advocacy ROI. How to Choose the Right Platform for Employee Advocacy. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Don’t think B2B social media marketing is worth it?

B2B 98

B2B Social Media Tools Tips 98

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Getting called out for errors can damage your reputation on the platform.

Brands 204

Brands NoFollow Marketing How To 204

Keyhole.co

FEBRUARY 4, 2023

Now that it has become evident that Linkedin analytics can be an essential game-changer for you, let’s proceed on how to access them for free! How to access LinkedIn analytics for free LinkedIn offers basic page analytics in its native app. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Now that it has become evident that Linkedin analytics can be an essential game-changer for you, let’s proceed on how to access them for free! How to access LinkedIn analytics for free LinkedIn offers basic page analytics in its native app. They have grouped their metrics into 6 broad segments.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Instead, study their interests and the groups that they are part of.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Instead, study their interests and the groups that they are part of.

Education 40

Education LinkedIn B2B Banking 40

Convince & Convert

JUNE 17, 2010

Whatever your Twitter objectives might be, I suggest you spend some time with yourself figuring out what they are, and how to measure whether you’re accomplishing your goals. link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Oktopost

APRIL 4, 2023

How should it look? A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Easy, natural, organic – in a word: charismatic. It’s important to be realistic, however.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

AUGUST 2, 2010

The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience. How can I help you? Check out all the details and save 50% (only $297 for a limited time).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Group them into personas related to the tagged characteristics. “Tagging&# and projecting your expectations on groups is very inside out thinking.

Social Media 123

Social Media Social CRM Strategy Consultant 123