Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?

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Groups Groups LinkedIn Microsoft 130

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .

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B2B Platform Social Media YouTube 96

Webbiquity SMM

JULY 2, 2019

B2B marketing can be tough, especially when so many campaigns look the same. As a marketing professional, you know how important it is to infuse your content with emotion. Even in B2B, buyers are actual humans with feelings. Using Cats Gives Your B2B Marketing More Authenticity. So should your marketing include cats?

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B2B Meme Marketing Authentication 170

Koka Sexton

JANUARY 5, 2023

Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Tracking metrics such as click-through rate, return on ad spend, and web traffic can be incredibly helpful in assessing the performance of your B2B marketing campaigns. Why it matters.

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Metrics B2B ROI Advertising 140

Oktopost

FEBRUARY 28, 2022

How to Implement an Employer Branding Strategy in 6 Steps. How to Implement an Employer Branding Strategy in 6 Steps. From there, it’s easy to get a sense for how your employees feel and how to move forward in making them happier. In this piece, we’ll cover some basics, and highlight ways to solidify your employer brand.

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Company B2B Brands How To 136

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Here’s how to adjust your strategy to be successful. Social Advertising and Video.

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B2B Social Media Strategy LinkedIn 136

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

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B2B LinkedIn Tips Marketing 148

Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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B2B Influencer LinkedIn SEO 125

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead.

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B2B Examples Discount Campaign 125

Webbiquity SMM

SEPTEMBER 28, 2021

Hate speech, credible threats, or direct attacks on an individual or group. We may remove, limit, or block the distribution of such content and the accounts, individuals, groups, and domains that create or spread it based on how much harm it poses.”. How to Be Proactive if You Lose Your Social Media Account.

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Social Networking Guidelines How To Policies 265

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. How to Use LinkedIn Hashtags Effectively.

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Hashtag LinkedIn How To B2B 118

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? So now the big question I’m sure you are asking is, “How on earth do I get started?”. Tips on how to create an engaged social media audience. By diving in. .

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Engagement Social Media How To Hubspot 156

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

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B2B Instagram Brands Hubspot 158

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members.

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Groups Groups LinkedIn Social Media 100

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

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Groups Groups LinkedIn Template 109

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Webbiquity SMM

SEPTEMBER 26, 2017

You have to know how to generate leads and work them. Start a Group. Groups allow your connections to engage with you and one another. The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. Sponsored InMail. Beef up Your Profile.

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LinkedIn How To CPA B2B 186

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You might be wondering how to get started, what information to include, and how to get started.

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LinkedIn How To Collaboration URL 114

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

MAY 13, 2016

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. Select Your Desired B2B Audience. Now that you’ve selected your audience, you need to decide how much money you want to spend on acquiring your B2B leads.

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B2B LinkedIn How To CPM 64

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Brands 144

Brands Content B2B Apple 144

Webbiquity SMM

FEBRUARY 14, 2020

Social media itself is teeming with self-help groups and forums that aim to help like-minded professionals. The post How to Showcase Your Social Media Skills and Land Your Dream Job appeared first on B2B Marketing Blog | Webbiquity. Fortunately, the information you’ll need is easy to find.

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Skills Social Media Social Media Management How To 165

Convince & Convert

DECEMBER 5, 2014

Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Similarly, Rob runs two MarketingProfs LinkedIn groups: one exclusively for MarketingProfs Pro members, and one that’s open to anyone who wants to join. That’s where you’ll make your genuine connections.

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B2B Social Media Google Construction 153

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. is seeking social connection: they value the “wisdom of the tribe” being part of the group.

Social Media 220

Social Media Reddit LinkedIn Research 220

Sprout Social

JUNE 25, 2020

The isolation many LGBTQ+ feel has been exacerbated by the mandated quarantine of COVID times, but the Trevor Project has found even more effective ways to connect with the individuals and groups most in need of its services through social media. What you can learn. Reimagine your connection points. That’s a powerful thing. You matter ??

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Project Communities How To Overview 125

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . For large B2B brands with brand advocates, partners, employees, and more all posting on the brand’s behalf then. Join Groups. Maintain a Consistent Tone and Persona.

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B2B Brands Tips Notification 69

Keyhole.co

MARCH 11, 2024

Download LinkedIn Analytics template for free Related Articles How To Enhance Your Profile With A LinkedIn Audit LinkedIn Engagement Rate: How to calculate it? How can professionals maximize their LinkedIn analytics? How can businesses leverage LinkedIn for B2B marketing?

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Template Templates Analytics LinkedIn 52

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

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B2B Strategy Content Marketing 189

Convince & Convert

DECEMBER 5, 2014

Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Similarly, Rob runs two MarketingProfs LinkedIn groups. “He understands how to connect with an audience, in multiple ways.” That’s where you’ll make your genuine connections. robzie_ Tweet This.

B2B 113

B2B Social Media Google Construction 113

Sprout Social

FEBRUARY 27, 2020

, but B2B social marketing comes with a set of unique challenges. It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. UGC can mean many things, especially in B2B. Too much of B2B marketing is functional, devoid of basic human emotion.

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UGC B2B How To Software 77

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Learning how to start a social media marketing agency won’t happen overnight. An inclusive description can encourage applicants from marginalized groups to submit their applications. Before you move forward, you need to determine your niche.

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Social Media How To Marketing Price 98

Sprout Social

NOVEMBER 2, 2023

Customer personas are fictional characters that represent each of your target customer groups. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Create and define your customer personas Which customers will you focus on?

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Examples Template Templates How To 103

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. How to find the right hashtags for Instagram Every successful or trending hashtag won’t work for you. Overusing hashtags can make your post look spammy.

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Hashtag Instagram How To UGC 52

Oktopost

DECEMBER 1, 2021

He even teaches a course at UC Berkeley on the topic and is the author of the best-selling marketing book, “Welcome to the Funnel: How to Turn Your Content and Social Media Marketing up to Eleven”, selling 22,000 copies worldwide. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

Microsoft 109

Microsoft B2B Apple Conference 109

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? How do you gauge if they’re open to being sold through these channels?

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B2B Social Media Proposal Google Reader 129