Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

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B2B SEO Travel Hubspot 125

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. The leads are better.

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B2B LinkedIn Tips Marketing 148

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

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B2B How To Sentiment Reddit 105

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

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B2B Social Media Social Media Management Apple 80

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

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Social Media How To Policies Authentication 125

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

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B2B Eventful Marketing Conference 118

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The main purposes of influencer marketing are: To get the influencer’s followers to buy your product To increase your brand reputation To build trust with a wider audience Higher-quality engagement. How does influencer marketing work in B2B?

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B2B Influencer Marketing ROI 59

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

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Team B2B How To Marketing 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. How to Have a Successful Social CRM Strategy.

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Social CRM B2B How To Patterns 96

Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. That makes referral marketing programs essential for B2B businesses.

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Discount Marketing How To B2B 127

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers.

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Social Media B2B Social Media Management Hosting 158

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. While you were likely already familiar with the concept of a marketing competitor analysis, you might not know exactly how to put one together from scratch.

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Analysis Sentiment Marketing How To 106

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? Second, you can improve your reputation, especially if you are engaging with unhappy individuals. Tips on how to create an engaged social media audience. By diving in.

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Engagement Social Media How To Hubspot 156

The Social Media Incubator

SEPTEMBER 26, 2013

Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Following these simple tips and continuing to communicate and engage with your followers can lead to a better online reputation, as well as sales. It also serves as a way to find more customers and drive sales.

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Engagement Social Media Reputation B2B 119

Oktopost

SEPTEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? How do you mobilize an entire organization to market for your brand? Hot Topics of this Episode Include: The psychology behind why your advocates may not be participating in your advocacy program, and how you can easily overcome it. Catch all episodes here. Episode Summary.

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B2B Apple Mobile Reputation 117

Sprout Social

JANUARY 9, 2024

You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

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Analytics Sentiment Analysis Patterns 114

Oktopost

OCTOBER 20, 2021

For B2B marketers, finding new and promising leads is a never-ending challenge. B2B sales have always depended heavily on content marketing, and adding personalization to the mix can be incredibly effective at capturing attention and forging real connections. What are the benefits of content personalization for B2B?

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Content B2B Statistics Data 122

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Social mentions can also be used to build and reinforce a positive reputation. How should you respond to social mentions?

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How To Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 11, 2024

Assessing professional performance LinkedIn analytics provide invaluable insights into how effectively you’re presenting yourself to the professional world. By tracking metrics like page views, connection growth, and post engagement, you gain a clear picture of your online presence and reputation.

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Template Templates Analytics LinkedIn 52

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Maintain a Consistent Tone and Persona.

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B2B Brands Tips Notification 69

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

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Software LinkedIn Content management systems How To 107

Webbiquity SMM

FEBRUARY 14, 2020

The post How to Showcase Your Social Media Skills and Land Your Dream Job appeared first on B2B Marketing Blog | Webbiquity. If you enjoy social media interaction and can do it in a professional manner, you may get to indulge in your favorite past time while earning money from it.

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Skills Social Media Social Media Management How To 165

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. In this guide, readers will learn how to include content syndication in a marketing plan that boosts traffic and increases profits. How to Sell on Black Friday & Cyber Monday Using Email Marketing.

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Syndication Strategy Content How To 52

Sprout Social

JULY 29, 2020

Figuring out how to use customer testimonials as part of your brand’s marketing process can boost credibility through social proof, improve your reputation and relationships with your customers, and improve your brand’s SEO and visibility. Better brand reputation. How to get more reviews from customers.

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Review Case Study Reputation Study 141

Oktopost

DECEMBER 5, 2022

How to use social media for SEO. How to use social media for SEO. Your reputation with influencers in your niche is also important, as 37% of consumers trust influencers more than brands. That number is likely to be much higher for B2B influencers. Quick Jump Links. What is the connection between SEO and social media?

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SEO Social Media Reputation Real Estate 115

Sprout Social

JANUARY 12, 2022

In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. Look no further than the recent boom of brand ambassador programs as evidence of how well word of mouth works. How to build a word of mouth marketing strategy: 8 tactics and examples.

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Conversation Review Marketing How To 137

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Brand 24. . Google Trends.

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Tools B2B Sentiment Notification 116

Keyhole.co

NOVEMBER 7, 2023

This list will show you how to unlock your tweets’ full potential. How do you do this? Use Keyhole’s sentiment analysis feature, a valuable tool for proactive reputation management. He helps innovative B2B companies implement revenue-driven SEO strategies to scale their organic traffic to 1,000,000+ visitors per month.

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Hashtag Analysis Twitter Sentiment 52

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. Why Your B2B Needs a Brand Strategy. Your reputation is a big part of it. Email Address.

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Template Templates Strategy Brands 62

MegaBytee

MARCH 8, 2021

Here we will discuss how to choose the right social media channels for your business. How does Linkedin help me to gain profits? With the wider community, you get a chance to make a good reputation with people. The post How to choose the right social media channels for your business appeared first on MegaByte.

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Social Media CPC How To Forums 52

Sprout Social

APRIL 25, 2024

This workbook template will prompt you to assess the strengths and weaknesses of your current LinkedIn strategy, so you can identify how to best use the network going forward. While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI.

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Template Templates Social Media RFP 65

The Realtime Report

APRIL 11, 2019

How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. Use this article to consider the benefits of paid and organic social media marketing and how to combine them to earn engagement and growth through social media. Social Media Supports Your Online Reputation.

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Small Business Organization Social Media Authentication 133

Mindjumpers

JUNE 26, 2012

Keeping a blog up to date does require a fair amount of time investment, but it offers a great opportunity for companies to display their ideas, discuss industry issues and establish their reputation or maybe to draw attention to other social media campaigns on other platforms. Similar Posts: How Social Is B2B? Infographic].

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Social Media Sports Statistics B2B 229

Waxing UnLyrical

MAY 19, 2014

How to Earn Trust When Distrust Rules. Why: Trust and reputation are directly related to the value of business relationships. The Critical Role Of Emotions In B2B Purchasing. How to Ask for Guest Bloggers Without the Awkwardness. In this guest post for SteamFeed , Anne Reuss shares how to get bloggers on board.

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Loyalty Consultant Flickr Compete 182