Sprout Social

APRIL 15, 2020

Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Many outlets like the GlobalWebIndex , IbisWorld , and HubSpot are publishing regular data reports on the global impact of coronavirus to help businesses do just that. Conclusion.

Strategy 142

Strategy Metrics Hubspot Retail 142

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. 16 Examples of High-Converting Facebook Ads. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial.

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Only 6% of B2B companies agree that they are “advanced insight-driven businesses,” falling short of rates in other business segments. What are B2B marketing analytics?

B2B 75

B2B Analytics Marketing Hubspot 75

Webbiquity SMM

OCTOBER 18, 2010

Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. 4 Business Blogging Best Practices by HubSpot Blog. It was riveting.

Alltop 148

Alltop Tips Hubspot Directory 148

Writtent Blog

APRIL 2, 2014

From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. A Field Guide to the 4 Types of Content Marketing Metrics. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Image credit: HubSpot.

Resources 99

Resources Content Case Study eBook 99

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation. Highlight your partners.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. Huge credit to my friends at Hubspot here, as they initially popularized the concept of Smarketing, and have done a lot of great work on this topic that inspired my presentation). They sing the same song, but in very different ways.

How To 60

How To Embedding B2B Patterns 60

Oktopost

JANUARY 17, 2024

Tracking metrics and proving ROI from demand generation has been historically tricky. Building a trackable funnel starts with knowing your key demand generation metrics and creating a strategy to track these over time. These metrics help you establish whether your audience is engaged and how much they know about your brand.

Metrics 62

Metrics Cost Hubspot Analytics 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Social Media Strategies Summit

NOVEMBER 18, 2022

Read more about Instagram marketing strategy with these articles: 10 of the best examples of brands using Instagram Reels. If your board is only interested in revenue, they likely won’t be interested in “vanity metrics” like follower count and engagement levels. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Writtent Blog

JULY 17, 2013

More technically, they’re “an example of the real person you need to influence, crafted from specialized interviews you conduct with actual buyers,” in the words of Adele Revella , a leading expert on the topic. If you’re a B2B company, how big are the companies you’re trying to acquire? Demographics or Firmographics.

Sample 99

Sample Samples Research Company 99

Buffer Social

NOVEMBER 30, 2016

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. Offered by : HubSpot. Created by : HubSpot. — 12.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

DECEMBER 30, 2014

” For example, “Myth No. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands. by HubSpot. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Sprout Social

AUGUST 14, 2023

For example, Medallia , an enterprise customer experience platform, used Sprout to hone in on relevant metrics that informed them how to use content more effectively to better engage their customers in different industries. It helps your business access the right circles and directly reach key decision-makers through your employees.

Platform 72

Platform Tools Curation LinkedIn 72

Keyhole.co

JANUARY 30, 2024

For example, the graphic design app Canva primarily targets creators seeking a simple platform for building designs. For example, Red Bull ’s audience on social media is interested in an active lifestyle. To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. With social listening.

Social Media 59

Social Media How To Patterns Sports 59

Sprout Social

DECEMBER 20, 2023

This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: HubSpot) 7. Source: Buffer) 4. Curious about how Sprout stacks up?

HootSuite 107

HootSuite Brands Price Collaboration 107

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. For example, this email from Sprout that announced Instagram scheduling gave recipients a new reason to check out their content calendar and spend some time in Sprout’s platform.

Strategy 96

Strategy Marketing Case Study How To 96

Webbiquity SMM

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 3, 2011

Sarah Hofstetter offers 25 outstanding tips for developing, maintaining and promoting a successful corporate blog, from creating an editorial calendar and incorporating visuals to setting up email distribution and tracking actionable metrics. Seven Ways to Revive a Neglected B2B Blog by MLT Creative. by MarketingSherpa.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a ‘card’ added to the Tweet that’s visible to all of their followers”), how to implement them, and a few “common” examples.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

JANUARY 19, 2012

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Again, most of this data (other than search rank) could be pulled from GA, but gShift makes it much easier and faster to track these metrics. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days).

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Social Media Metrics That Truly Matter by iMedia Connection. B2B And A Resistance To Video Marketing by B2Bbloggers. Quantify the biggest brand topics.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 15, 2013

.” Though targeted at consumer marketers, many of the tips apply to b2b marketing as well. I wish they did, but they don’t,” he outlines five reasons not to obsess over these metrics—and what to focus on instead. 10 Examples of Facebook Ads That Actually Work (And Why) by HubSpot. Facebook Changes.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Writtent Blog

MAY 21, 2013

ProBlogger’s Darren Rowse advises between 250 and 1000 words per article, while the experts at HubSpot typically deliver content that’s in the 1200-1400 word range. The best way to determine the ideal length for your audience is in your blog marketing metrics. Use of Examples. Are you technical, or more accessible? Are you sure?

Content 96

Content Tools Marketing Hubspot 96

Writtent Blog

MAY 10, 2013

HubSpot’s CEO Brian Halligan shares his experience on how to use Twitter for getting readers’ and customers’ feedback and comments. 6 Signs That B2B Small Businesses Have Big Plans for Content Marketing. B2B small businesses start to realize how important content marketing strategy is.

Eventful 83

Eventful Strategy Tips Twitter 83

Webbiquity SMM

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. Metrics and reporting.

Social Media 193

Social Media Tools Sysomos Vocus 193

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys. And I actually love this example. So what does it really do? Absolutely.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Which approach best suits you? So what are they to do? How omnipresent is he?

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

MAY 20, 2019

Here’s a n example of how this might look for someone with a depth of skill in content: 7 skills top social media managers share. Example : For more great tips on copywriting, be sure to check out Kevan’s great post: If Don Draper Tweeted: The 27 Copywriting Formulas That Will Drive Clicks and Engagement on Social Media.

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 17) HubSpot Social Inbox. ” — iag.Me.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

The Realtime Report

APRIL 24, 2024

Real-World Success Stories To help illustrate the incredible business benefits of post-event follow up, let’s look at a few real-world success stories: SaaStr Annual , the world’s largest non-vendor B2B software conference, sends a personalized “thank you” video to every single attendee. Cherish it and nurture it.

Eventful 91

Eventful Survey Loyalty Authentication 91

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor.

Research 191

Research Social Media B2B Statistics 191