Buzz Marketing for Technology

JUNE 27, 2008

Or will they overthrow the computational and communicational status quo with MySpace, MyBlog, and MyWiki?â?? B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Search Engine Watch. This seems to me to be an openness to the possibilities of change here. Web Advertising.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third. All rights reserved.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

FEBRUARY 24, 2010

Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. Speed kills in this environment, and you can’t succumb to endless committee meetings, planning and spreadsheets, when you can win or lose customers every minute of every day. All rights reserved.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. I’m psyched about the Kurrently search engine ). agencies, you should be experimenting with this too). I know you’ve got a bunch of exciting new products that I’m excited to try. Comment away! All rights reserved.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 28, 2010

If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Internal search reports.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 20, 2010

Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions. The Long Tail of a Blog – In Action Last month on Convince & Convert , 6,243 incredibly discerning folks visited from some sort of search engine query.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 4, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Metrics 130

Metrics Strategy How To Tourism 130

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. " @jaybaer [link] [link] Debi Davis "YouTube is the 2nd largest search engine in the world, and yet video content continues to be under-leveraged." The reviews business will be transformed by geo-location.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

MAY 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 1, 2010

However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). The team has a lot of photographs on Facebook (and also some on Flickr). I started out writing a post about a fantastic ad.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Unless you happen to catch lightning in a bottle (#4), the incremental page views stemming from people linking to these posts or finding them on search engines adds up. I may run a similar analysis and rank my top posts by page views coming from search engines. Most of the rest are from spring 2010 or earlier. Search does matter.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. They don’t shy away from putting their best foot forward — they know that the fact that your favorite search engine does not forget means you need to be on your best behavior always.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! Moreover, vertical solutions offer pricing that should make monitoring engines affordable to any small business.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? The Growth of Social Media: An Infographic by Search Engine Journal. ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. This is your chance to help shape this exciting new search engine, as Gilbert wants ideas and feedback. Or Microsoft. that’s a big deal. Good find, Jay; how'd you come across it?

Social Media 164

Social Media Strategy Engineering Social CRM 164

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. However, that Facebook profile update is not inherently discoverable by search engines — creating a weakness for that tool. Content isn’t king, optimized content is king.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Buzz Marketing for Technology

JUNE 27, 2008

EngineS WEB | May 12, 2008 6:12 AM. search engine is also taking advantage of crowd-sourcing, but in-reverse. For example, a b2b company has a great product and you have sales/production already started. Posted by: SearcHâ?? This is a great post. It is a very nice blog too. I add it to my favorites. Only works with Vista!

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Techipedia: Tamar Weinberg

JANUARY 5, 2009

It’s the (Other) Algorithm, Stupid: Understanding DiggRank (Search Engine Land): Muhammad Saleem examines what is known about the Digg algorithm and dispels common myths. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media. Lisa attempts to quell those concerns.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

JUNE 3, 2010

I think Netflix is a great example of this quandary, as their customer preference data & the recommendation engine that sits on top of it are key to their biz model. It will be slow, and it will be messy, though. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Techipedia: Tamar Weinberg

APRIL 14, 2010

Here are the links if you are interested: Man Killed by Social Media 7 Steps to B2B Sales Leads Reply Tamar Weinberg April 19, 2010 at 1:31 pm I never disagreed with that point, Jason. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Social Media 267

Social Media SEO Blogger Communities 267

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. And a search engine of it's own. All of these changes so quickly remind me of Myspace a few years back. It would be a giant spam engine. It would be a giant spam engine. Make your content at least semi-friendly for search engines. It is a tool.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Make your content at least semi-friendly for search engines. And a search engine of it's own. All of these changes so quickly remind me of Myspace a few years back. It would be a giant spam engine. It would be a giant spam engine. Make your content at least semi-friendly for search engines. It is a tool.

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Those mistakes you make when blogging could harm your reputation because search engines do not easily forget, and negative messages can be spread like wildfire thanks to the potential of the Internet. Answers Yahoo!

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

APRIL 8, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

iPad 136

iPad Content iPhone Wireless 136

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

B2B correspondence should be polite and respectful foremost. I’ve written 1886 blog posts for Search Engine Roundtable and a couple dozen for Macgasm. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo!

Blogger 177

Blogger Press Release Advertising Review 177

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? How much do small businesses spend on search engine marketing? Third, the survey was heavily consumer-oriented; b2b figures would be different. YouTube now hosts more than 100 million videos and is the second largest search engine. While 28% of U.S.

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 16, 2010

Building Social Bookmarking Networks 101 by Search Engine Journal. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. 10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Where To Find Social Media Power Users by Search Engine Land.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. SM is a strategic imperative, not just to sell your existing products and services, but to transform your company's competitive engine across the entire value chain.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Authority Labs By far my favorite tool for tracking search engine positioning, Authority Labs shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! All rights reserved.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

APRIL 1, 2010

It also shows up on all search engines. Our clients have consistently found that using Facebook for B2C, Linkedin for B2B, Twitter and YouTube combined with one or two industry specific groups leads to success without the confusion that generally follows being engaged in too many groups. Answers Yahoo!

Social Media 240

Social Media Brands How To Social Networking 240

Convince & Convert

AUGUST 25, 2010

And Myspace has proven that we will invest major sweat into an identity online (way more than anyone has invested on Facebook) and left at the drop of a hat for something better. In 1999, Yahoo had 67% of the search engine market. Odds are that plenty of folks sitting in Starbucks would use the free wi-fi to actually surf facebook.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142