Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

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Social Media Tools B2B Team 62

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

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B2B Facebook How To Campaign 118

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

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Industry Social Media B2B Resources 86

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

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B2B Education Meeting Engagement 131

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

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Reputation B2B Guidelines Policies 125

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. This approach allows sales teams to educate, share insights, and position themselves as thought leaders in their industry. This will position you as a thought leader and expert in your industry from the outset.

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B2B Team Conversation Education 84

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. It involves revenue professionals using their personal social media profiles to educate audiences, share industry insights, and engage in conversations to present themselves as thought leaders in their space.

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B2B Metrics Comparison Education 62

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. And increasingly, people are seeing LinkedIn as the place to go for industry insights, connecting with like-minded individuals, networking, and honing their craft. According to our research, yes.

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Trends B2B LinkedIn Training 69

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. This gives industry publications an edge. Strategy 5: Influencer and Co-Marketing.

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B2B Strategy Marketing Conference 95

Oktopost

OCTOBER 23, 2021

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. Sales prospecting is the responsibility of SDRs. Their job includes finding and qualifying fresh leads.

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B2B How To Skills Sample 117

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Customers of Bluescape include Fortune 100 companies, government agencies, higher education, and media and entertainment. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

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Project Resources Apple Collaboration 118

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel. But why is this so important?

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Social Media How To B2B Team 135

Oktopost

JANUARY 16, 2024

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. Using our AI tools, you can save time from writing posts and ensure your content still relates to industry trends and your audience’s interests. LinkedIn Sales Navigator 3.

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Team Tools SMS B2B 62

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter by industry? Best Times to Post on Twitter by Industry. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Best Times to Post on Twitter for Education.

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Twitter Tourism Travel Education 105

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. billion in 2020.

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Platform Social Media Insurance Education 84

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Team Marketing B2B Eventful 160

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Picture these lists as your curated channels, focusing on the accounts that bring value to your feed, whether they’re competitors, team members, or industry influencers.

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Strategy Twitter Tips Marketing 52

Buffer Social

JANUARY 16, 2018

What’s in store for the social media industry in 2018? The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies. Industry breakdown. 49 percent of our respondents work at businesses with 1-10 employees.

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Report Data Social Media Research 111

Sprout Social

SEPTEMBER 30, 2022

This process may sound like you’re on the verge of stalking, but it’s actually just research and it serves as a foundation for forming the relationship you want. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

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Tips Authentication LinkedIn Groups 133

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

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Reputation Brands Construction How To 59

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? Share of Voice (SoV) SoV represents the proportion or percentage of online conversations and mentions your brand receives compared to your competitors — or the overall industry.

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Metrics Sentiment Analysis Influencer 52

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

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Exercises Metrics B2B Social Media 69

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. Give your social presence some personality.

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Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 23, 2023

It is a great place for information dissemination, advertisement, and research. Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement.

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Twitter Education Analytics Hashtag 52

Keyhole.co

MARCH 28, 2024

LinkedIn hashtag analytics work by researching and using the right hashtags. If you’re in real estate specializing in house flipping, research on the demographics, psychographics, and attributes of individuals interested in buying and selling properties. Your target audiences are other professionals in your niche or industry.

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Hashtag LinkedIn Analytics SEO 52

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Use keywords and bullet points.

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LinkedIn Tips Skills URL 113

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel. But why is this so important?

Social Media 62

Social Media How To B2B Team 62

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? And that, is just the tip of the iceberg. But, beware. It’s actually pretty simple.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? And that, is just the tip of the iceberg. But, beware. It’s actually pretty simple.

Education 40

Education LinkedIn B2B Banking 40

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. LinkedIn accounts for 80% of B2B leads. It also accounts for more than 50% of the total social traffic coming to B2B sites. But this may vary based on your industry and brand personality.

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LinkedIn Tips Marketing B2B 141

Webbiquity SMM

SEPTEMBER 26, 2017

AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. If you are a marketer for small businesses, think about what industry most of your clients are in. Do a bit of research and add the name of the CEO of each potential company you want to reach to your list.

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LinkedIn How To CPA B2B 186

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. It also gives you a consistent audience.

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Influencer Marketing Collaboration ROI 106

Pam Moore

JUNE 2, 2017

Learn tools and strategies to conduct audience research even on a tight budget. 20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more.

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Training Communities Social Media Real Estate 167

agora pulse

NOVEMBER 30, 2020

Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either). Check out our tips and tricks for social media managers to start their content marketing efforts.

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Content Marketing How To Social Media Management 182