Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 149

Social Media B2B Strategy Consultant 149

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Start simply copy-and-pasting the questions and answers into a document, which can serve as the perfect starting-point for all styles of content. Promote Webinars.

Screencast 90

Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Start simply copy-and-pasting the questions and answers into a document, which can serve as the perfect starting-point for all styles of content. Promote Webinars.

Screencast 87

Screencast Content eBook Film 87

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it. Social media can be a tough place to be.

B2B 62

B2B Trends Social Media Strategy 62

Buffer Social

NOVEMBER 30, 2016

PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! PPC for lead generation and B2B. Buffer’s Week of Webinars on Digital Marketing.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JULY 27, 2010

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Indra Gardiner covered social media law in a way that I cannot. All rights reserved.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? Do you like learning through videos and webinars, or eBooks better? The following elements should make an appearance in your persona profile: 1. Demographics or Firmographics. What industries are they in? What is your educational background?

Sample 99

Sample Samples Research Company 99

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Metrics 132

Metrics Strategy How To Tourism 132

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. 75% of B2B buyers are influenced in their purchase decisions by what they see on LinkedIn, Twitter and Facebook. As you see, employee advocacy is not a tough sell for many roles across any B2B organization.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 155

Social Media Policies Consultant Social CRM 155

Oktopost

MARCH 17, 2021

Following the success of our From the Experts webinar series, we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. 3D Printing in the B2B Market. 3D Printing in the B2B Market. Marketing a Physical Product in a Digital World.

Marketing 62

Marketing B2B Industry Cost 62

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. Any visual – whether an image, video, carousel, or document should support what you claim in the main post text.

System 115

System LinkedIn Content Industry 115

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. Enter the body text of your post and attach any images, videos, or documents. This could be an image, video, or document to enhance your post and make it stand out.

LinkedIn 91

LinkedIn How To Collaboration Analytics 91

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. These front lines warriors are the people most in touch with the concerns and questions of your customers and prospects. This is the strategy of creating a Social FAQ.

Social Media 150

Social Media Strategy Consultant B2B 150

Rebekah Radice

JANUARY 9, 2017

To help you get started, I’ve documented the exact strategy I’ve followed for years. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. They’re effective for both B2B and B2C marketing.

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Very useful editorial calendar document. Remember however, that many factors influence popularity at the individual content piece level. Don’t make assumptions – test them. Nice job Kim! All rights reserved.

Brands 145

Brands Content Social Media Consultant 145

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Let’s go over the best web conferencing tools for 2018 that you can choose from to organize your next webinar: Livestorm.

Conference 60

Conference Price Hosting Meeting 60

Rebekah Radice

JANUARY 9, 2017

To help you get started, I’ve documented the exact strategy I’ve followed for years. For example: once you’ve tested how webinars work for you, then move onto the next idea. Webinars (Live and Recorded). Webinars are a fantastic way to build a list and sell to it. They’re effective for both B2B and B2C marketing.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers. All rights reserved.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

AUGUST 10, 2010

It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. RT @jaybaer: Why Influence Mining is the Next Gold Rush [link] Margaret If we could all get decent customer service via phone and email, would we even bother to complain on Twitter?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Writtent Blog

MAY 21, 2013

A thorough document is likely going to turn out pretty hefty, so by all means, make it easy to navigate. The end goal of your content style guide should be a living document that’s so incredibly comprehensive, any writer could instantly contribute the perfect blog article. Numbered Lists. Product Reviews. Editorials. Guest Posts.

Content 96

Content Tools Marketing Hubspot 96

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., A full fact-checked document with sources. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B.

Strategy 152

Strategy BuzzStream Content Brands 152

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

Social Media 119

Social Media Strategy Consultant Publishing 119

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

SEPTEMBER 21, 2010

This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0 strategy) [.] All rights reserved.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Hootsuite

JULY 13, 2023

But if you’re a B2B brand, on the other hand, LinkedIn is going to be a far better fit. Marketers see up to 2x higher conversion rates for B2B sales and 2X high engagement rates. ( The users here are middle managers and decision-makers. See more LinkedIn stats here.) billion.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Convince & Convert

MARCH 22, 2012

It is just another arrow in the quiver of Facebook craziness that we seem to document on a weekly basis here on Social Pros. Because we’re a white label company and a B2B company, awareness is tough sometimes. I can sort that out on my own. Eric: Exactly. And it probably does division too. Jay: Exactly. I don’t know.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

It is just another arrow in the quiver of Facebook craziness that we seem to document on a weekly basis here on Social Pros. Because we’re a white label company and a B2B company, awareness is tough sometimes. I can sort that out on my own. Eric: Exactly. And it probably does division too. Jay: Exactly. I don’t know.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

agora pulse

SEPTEMBER 2, 2020

It’s unprofessional to make up costs as you go along, so all this should be documented. If you don’t want to draw up a contract, at least document your roles and responsibilities. In addition to the usual video meetings, Zoom can be used for webinars, training, and conferences. Have all the documents been signed and returned?

Social Media 148

Social Media Marketing How To Tweetdeck 148

Convince & Convert

MARCH 15, 2012

Eric : I need you to sign this document, but first have a six pack. guys to really go through an education Webinar in terms of do’s. What do you think was the angle or the pieces of data. that got the executives to… Jay : It was free beer. It was like a South By thing. Cindy : We had cocktails. So they take a.

Software 118

Software Education Team Social Media 118

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. But it shows that persistance with a voice across platforms can get a response eventually. All rights reserved.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. [link] jaybaer I'm not advocating ditching your website in favor of Facebook, in fact I've written extensively about the dangers of that approach. All rights reserved.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. [link] jaybaer I'm not advocating ditching your website in favor of Facebook, in fact I've written extensively about the dangers of that approach. All rights reserved.

Facebook 167

Facebook Consultant Social Media Sites 167