Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JULY 27, 2010

Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Metrics 130

Metrics Strategy How To Tourism 130

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. More than jargon: What is 'thought leadership content'?

System 115

System LinkedIn Content Industry 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing.

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. b2b #rentention [link] Jerry Freeman 5 Ways to Turn Helpfulness Into #Marketing Greatness [link] RT @jaybaer Nice List. When you find a pattern, create content to address it. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Rebekah Radice

JANUARY 9, 2017

Social media planning can be a HUGE boost to your business and your productivity. That’s why you need a social media calendar. To help you get started, I’ve documented the exact strategy I’ve followed for years. Ready to build a strong and loyal social media community? Webinars (Live and Recorded).

Template 131

Template Templates Social Media Strategy 131

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim!

Brands 143

Brands Content Social Media Consultant 143

Rebekah Radice

JANUARY 9, 2017

Social media planning can be a HUGE boost to your business and your productivity. That’s why you need a social media calendar. To help you get started, I’ve documented the exact strategy I’ve followed for years. Ready to build a strong and loyal social media community? Webinars (Live and Recorded).

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

AUGUST 10, 2010

Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. Of course not. All rights reserved.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 15, 2012

Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). I feel like we have this commoditization of social. Why do we have all these different social networks.

Software 118

Software Education Team Social Media 118

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. Follow her @adriarichards on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

AUGUST 4, 2010

2) Kara is right, social media is still relatively new. Companies are getting that they need to listen and engage with customers on social networks. I've learned exponentially from the honest and frank comments about a brand that are often only revealed in online forums and social networks. That’s step 1.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. FB will become the social network as Google is to Search and then the technology will advance and a new “breed&# of established sites will evolve.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have, however, documented the myriad ways in which Facebook is trying to become the plumbing of the Web at-large, making the website less powerful and less relevant. FB will become the social network as Google is to Search and then the technology will advance and a new “breed&# of established sites will evolve.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

AUGUST 24, 2023

It’s called the “LinkedIn document post” or “PDF post hack,” and it’s been around a lot longer than the actual LinkedIn carousel format. Here’s how to create LinkedIn carousel document posts and ads that get you noticed. Since actual LinkedIn carousel posts don’t exist anymore, I tried this with the PDF document method.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? Like you said, crap is crap so Ian is right on the money that an approach like this will help ferret out the bad ideas, bring the good ones to the forefront. All rights reserved.

Social Media 127

Social Media Strategy Report Buy 127