Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

ProBlogger

JANUARY 31, 2016

The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email.

Conversation 31

Conversation Mobile Retail iPad 31

Oktopost

NOVEMBER 7, 2022

Traditionally thought about in a B2C context, what would omnichannel look like from a B2B perspective? For example, B2B clients today expect to be able to interact with your brand through social media, website visits, and physical store visits. 4 Ways To Improve Omnichannel Customer Experience. Conduct a content analysis.

B2B 69

B2B Retail Issues Hubspot 69

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

agora pulse

MARCH 1, 2021

Provide product discounts or offers. Shopify recently analyzed data from 37 million social media visits that led to 529,000 orders, and uncovered some interesting data points,” according to Retail Dive. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Run Q&A webinars and product demos.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

NOVEMBER 16, 2018

Holding contest and giveaways can be effective and popular, particularly for retail or hospitality marketers looking for ways to use social media for your small busines s. That gift could be a freebie, discount code or perhaps a promotionally priced membership. Holding regular contests and giveaways can help keep your audience hooked.

Engagement 147

Engagement Social Media Survey Hashtag 147

Buzz Marketing for Technology

NOVEMBER 14, 2012

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. This rule path can then be enhanced with complementary content or offerings, whether for discount on the searched product or an up-sell on similar items.

Marketing 268

Marketing Retail Conversation Buy 268

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

AUGUST 26, 2015

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email.

Case Study 60

Case Study Study Marketing B2B 60

Convince & Convert

AUGUST 10, 2010

Perhaps not, but that audience size shouldn't be entirely discounted either. McCann , Viral Heat Did you enjoy this blog post? I use this example: The USA Today has more audience than the Washington Post. But does it have more influence? link] jaybaer Bingo Margaret. All rights reserved.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Kikolani

NOVEMBER 17, 2015

That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. If your product or service is B2B, drop Pinterest and add LinkedIn. They feature these photos regularly. The result?

Social Media 60

Social Media Discount Survey Conversation 60

Sprout Social

MAY 10, 2022

discount codes, premium offers, access to exclusive live events and sneak previews. But it also has additional features popular for businesses, including B2B brands. This could be valuable when you need to send a customer an expiring code or if you’re a B2B business sending confidential paperwork. Navigate a social media crisis.

Marketing 100

Marketing SMS Instagram Activities 100

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

APRIL 7, 2010

This is where 4SQ needs to work a bit hard imho @joel_hughes [link] Brent I see FourSquare in two ways: From a marketer’s standpoint (and I know the positives (like those listed in this post) and what can be done, but here are some of my hang-ups): 1) There is a limit to the freebies, giveaways and discounts that can be offered.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. Teamplifier.

Review 200

Review Tools Social Media Klout 200

Viper Chill

APRIL 26, 2010

Offer discounts exclusive to Facebook fans and engage them in discussions and chats. I also see it working well for hobbies or passions, but what about simple local businesses like carpet cleaners, restaurants, retail shops etc. A recent case study of Dessert Gallery illustrates just how powerful it can be. Is it even worth pursuing?

Social Media 80

Social Media Strategy Digg Forums 80

Sprout Social

OCTOBER 17, 2016

If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40