Home It’s Josip Archives Let’s Talk The Word on the Web Understanding the Gen-Y Consumer and Shifting Retail Environment Written on August 20, 2010 by Josip Petrusa 0 Comments Tweet Share Save The recession and global economic events that have transpired over the last two years have had a significant impact on consumers and retailers alike. Whether you believe that they’re a product of the environment or that they’re a catalyst in creating it, the Gen-Y consumer is reshaping our notions of consumerism and the retail world. of the entire US workforce. MORE >>

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG CPG online retailers have to deal with well established incumbent juggernauts: Amazon.com, Walmart.com and eBay.com. CPGs online retailers must rely on creative strategies to increase direct site sales. While the savings equation is not as easy as they put it, Rogaine does make an effort and encourages you to try it out by providing an additional $10 discount. Business & Marketing cpg retailers ecommerce retailers MORE >>

percent look for coupons or discounts for that brand or store. 48 PERCENT OF U.S. CONSUMERS RESEARCED PRODUCTS ON A MOBILE DEVICE WHILE IN-STORE in December 2010, according to research from Oracle and ATG. This represented a 78 percent increase compared to November 2009, when just 29 percent of consumers were using their mobile devices for research in-store. Unsurprisingly, the data shows that younger consumers (ages 18-34) were the most avid in-store researchers (60 percent), up 46 percent from November 2009 (41 percent). But the real opportunity just may be a more mature demographic. MORE >>

What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. Don't think for a second that the majority of online retailers don't currently engage in price testing experiences already. MORE >>

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. This being said, waiting until the day before Christmas to test and optimize mobile promotions or discount offers is too late to start converting visitors into paying customers. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. And nearly 51% of the U.S. MORE >>