5 Easy Black Friday Marketing Tips You Still Have Time For
NOVEMBER 20, 2012
Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Finding deals and discounts becomes a game and your marketing is useful research material! Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsWhy are these days important to your business? Customers are engaging with your marketing.
5 Tips: How Brands Can Use Foursquare to Grow
OCTOBER 11, 2011
Special is a kind of foursquare offer, which could be a discount or a give ways to encourage customers to engage with the brand through foursquare. Here are a few of the most successful types of offers: A discount with purchase (something like, ‘get 20% any orders over $10′). Tweet More and more people are using Foursquare to check in and share their location.
The Challenge of Online Selling for CPGs
MARCH 23, 2013
From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG CPG online retailers have to deal with well established incumbent juggernauts: Amazon.com, Walmart.com and eBay.com. CPGs online retailers must rely on creative strategies to increase direct site sales. Great Outlook, Even Greater Task.
Get StudioPress Themes and Premise Landing Page Plugin for Big Discounts Today
NOVEMBER 21, 2011
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The Future Of Personalized Pricing
NOVEMBER 23, 2012
What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. Don't think for a second that the majority of online retailers don't currently engage in price testing experiences already.
Don't Blame Groupon
OCTOBER 4, 2011
Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage). Discounts don't lead to life-long customers who are now willing to pay full price. retail.
Case Study Crunch: Retail Social Media Case Studies « The Cube
JULY 8, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. million – and counting. Larry Danna). Einstein Bros. Channels: Email, Photo sharing, UGC. what a year!
The Next Great Marketing Disruption
JANUARY 23, 2014
Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. That''s weird, right? that he was sitting at a tilt with it in his back pocket? chipotle.
The Pending Implosion Of Daily Deal Sites
JUNE 17, 2011
While Groupon sets its IPO (more on that here: Groupon IPO: It's Here! ), not a day passes without a new (or existing) company trying to replicate the model of offering a daily deal from a local merchant at a radically reduced discount. While there is no shortage of people trying to get a deep discount, the volume and flow of these daily deals site will soon reach the point of consumer fatigue. percent of deal users are returning for full-price purchases at restaurants, bars, salons, and other retailers. retail. It's getting a little crazy out there. What do you say?
The Power Of Direct Relationships
AUGUST 16, 2012
As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. retailer. The one with the direct relationship wins. Is it directly with the brand or with an online social network? So, who wins? You or Twitter? Oh yeah.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. retailers across 14 industries and tracked the channels from which customers were clicking to e-commerce sites. The customer acquisition landscape is constantly in flux.
Holiday Marketing Tips for Small Businesses
DECEMBER 6, 2012
Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising. For example, if you shop on one site, you get a discount code for another, or vice versa.
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value. FreebeeCards bills itself as “the next generation of daily offers.” Many vouchers go unused.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. SMS enables delivery of offers via geo-fencing, which means a customer may only need to walk by a store or relevant location to receive a discount voucher via text, as long as they are opted in to the scheme. SMS, really? Why it Works.
Achieving Omnichannel Customer Loyalty: Tips and Infographic
JANUARY 28, 2013
Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. And it continues: “it’s not about offering a discount, it’s about offering someone the right offer at the right time” That’s indeed what we often talked about on this blog. It’s as a I wrote in my previous post about customer empowerment.
Is Shazam the Future of Mobile Marketing
Convince & Convert
FEBRUARY 18, 2015
The way an Apple iBeacon works is that a store, a retailer, a hotel or resort, has a little device that sends out offers to your smartphone if you have the appropriate app installed. As you were driving by a McDonald’s or walking by a McDonald’s, if you had the Piper app, it would say, “Hey, come on in for a discount on chicken nuggets.” Fantastic, right?
Beware Social Media Faux Pas During The Holidays
DECEMBER 22, 2014
Kmart and Auto-Reply In 2013, Kmart announced its stores would be open on Thanksgiving Day, offering discount-hungry consumers plenty of extra hours to buy gifts for Christmas. But the mega-retailer was caught flat-footed by indignant tweets concerning the burden these extra hours placed on Kmart employees, taken away from their families on this family-focused holiday.
3 Ways Mobile Apps Can Reward Customer Loyalty
The Realtime Report
SEPTEMBER 3, 2012
Just think of the last time you stopped at a convenience store or grocery and used your customer card to receive in-store discounts, or accumulated enough points on your key chain card to get a special discount at your favorite clothing store. Loyalty apps don’t just stop with members-only discounts, however. This is a guest post by Anita Brady, the President of 123Print.
It’s Time For CMOs To Tap Into The Power Of Personalization
Buzz Marketing for Technology
OCTOBER 18, 2013
commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Others, bound by the unstable economy, prefer deep discounts and bargains. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Posted in eCommerce Optimization Personalization. Overall, U.S.
7 Mobile Marketing Stats That Will Blow Your Mind
Convince & Convert
JUNE 25, 2013
This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 4 out of 5 consumers use smartphones to shop. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.
How To Write A Post That Will Rock Your Facebook
NOVEMBER 25, 2014
The ideal length for retail brand posts is a very crisp and concise 1 – 40 characters, for reader engagement up to 86% greater than average. Readers seem to like having a specific dollar amount for cash discounts over the more elusive ideas contained in “% Off”, “Discount” or “Bargain”. Guest post by Cari Bennette. ————-. Interested? Be yourself.
7 Ways to Generate Leads from Social Media
SEPTEMBER 17, 2015
Discounts/Coupons. Or let’s say you could score a sweet discount on something you’ve always wanted, or maybe even develop a want for something because you know you can get a discount on it? Society relishes in the idea of saving a buck, and if you can help bring about such savings through coupons or discounts, you’re genuinely on your way to attracting a good amount of leads.
Social Media Sites Rank Lowest For Customer Satisfaction
The Realtime Report
MARCH 25, 2014
Department & Discount Stores 80. Specialty Retail Stores 79. Internet Retail 78. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 Consumer Shipping 85. Banks 85.
The Ultimate Guide to Search Retargeting
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
For example, if a user searches for “Discount Leather Handbags,” a Search Retargeting company can target the user with a display ad for great deals on leather handbags. Let’s say that Marketers A and B both represent large sporting goods retailers and are bidding to serve an impression to a visitor on ESPN.com. and others. Main Characters. Agencies. Retargeting Companies. Prospecting.
7 Tips to Leverage the Power of SMS Marketing
Convince & Convert
MARCH 18, 2016
One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. Not all SMS marketing campaigns are created equal. Create an SMS Marketing Team. Know Thy Customer.
How to Develop a Successful Digital Coupon Campaign
Convince & Convert
JUNE 24, 2014
Consumer shopping habits have most certainly changed over the years, with many consumers becoming more price-conscious and opting to purchase one brand over another if they are offered some sort of a discount coupon. staggering 91% of coupon redeemers have said they will purchase from a retailer again after they have been offered a coupon. Why Wednesday?
The 10 Commandments of Customer Engagement
DECEMBER 29, 2015
In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. Perhaps it is a discount or a coupon for a discount that your customer must get by linking to your site; perhaps it is a free trial or an eGuide. By Andy Preisler. Customer engagement. It means lots of things to lots of people. There.
Lessons from Black Friday to Use in Your Communications Plan
NOVEMBER 30, 2015
One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. One obstacle faced when including discounts and sales as a tactic in your communications plan is devaluation of product in the consumer’s mind. By Laura Petrolino. I’m not a Black Friday shopper.
How NOT to Run Your Social Media
JUNE 25, 2014
Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. Watch out for #fails.
7 Reasons to Dare to Charge More
JANUARY 6, 2014
The norm established through the manufacturing age of increasing volume through offers and discounts may seem an easy solution, however being a successful brand is not about taking the easy decisions, it is about making the right decision. It moves the focus from delighting the customer to pleasing the buyer at the retailer. One question you might ask about your business is.
Why Social Media Matters for B2B Vendors
MARCH 28, 2011
social media games and contests, “checking in at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Buyers thwarted from using these tools at work (e.g.,
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
ITLY , a retailer that provides Italian made goods clearly illustrates their products by showcasing them in a chic yet simple style that draws the user’s direct attention. For instance, if a user just visited a coupon site and clicked for a five percent discount, the second they click on your page, the same ad banner will pop up, increasing your conversion rate. alone.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. There are plenty of ideas to get started, such as attending local events as a guest speaker or donating discount cards to a charity of choice. Image via BigStockPhoto.com. User-Generated Content. Repeat customers. Partnerships.
Social Commerce: What Is It?
JUNE 11, 2013
The article that helped me to discover social commerce, or “s-ecommerce” as it is sometimes referred to, describes social commerce as new Internet retail outlets that rely on peer communication and social networks to gain sales. Group Discount Services – companies like Groupon or LivingSocial would absolutely fit into the social commerce group. Gibberish? Kind of.
Top Ways to Utilize Mobile Marketing and Payment Options Today
APRIL 22, 2016
This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. Take Payments Anywhere, Anytime.
Seven Effective DIY Market Research Tactics
JANUARY 20, 2015
Most guides (but not all) on how to start a retail business don’t cover this crucial market research step and, when they do, they don’t give it the time and detail it deserves. Try to book people for dinner right then and there, perhaps with a small discount if they make a reservation. By Francois Bondiguel Market research can be pretty expensive. It can even take years to conduct.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
Some retail sites tend to see an uptick on the weekends. Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. What was this number yesterday?
3 Quick Ways to Drive Conversions on Pinterest
Convince & Convert
FEBRUARY 4, 2016
Coupons and photo contests are extremely popular on Pinterest, especially with the addition of words like “discount,” “free,” or “best deals.” The prospect of getting a discount or a good deal always excites people, and when combined with Pinterest’s visual nature, you are more likely to see a dramatic effect on your products’ sales.
How to Build a Billion Dollar SEO Empire
APRIL 15, 2014
Jacob King was the first person to discover this back in 2013 and prompted Barry Schwartz, owner of Search Engine Roundtable to question whether Retail Me Not and other brands under Google Ventures’ watch would ever be subject to Google penalties. Only a large public backlash against Retail Me Not tactics would likely ever result in this happening, though. Billion dollars.
5 Best-Practice Email Marketing Case Studies
Convince & Convert
AUGUST 26, 2015
Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Instead of trying to squeeze in a promotion at the bottom of an email, Birchbox smartly sends email subscribers a follow up email where they claim to have “forgotten” a discount code to Rent the Runway, a dress rental company that fits their online profile. highlight to tweet).