Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

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Small Business B2B Strategy Content 100

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. through curation, writing, publishing, sharing, and recycling.

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Content Marketing B2B Journal 201

Webbiquity SMM

JUNE 1, 2021

Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. One study found that for every $1 you spend on email marketing, you earn $44. From discount offers to content, curate every experience for an individual audience. That’s a 44x ROI.

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Tips Marketing Privacy Influencer 352

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

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Comparison SEO Curation Domain Name 146

Sprout Social

NOVEMBER 1, 2021

In a recent Edelman study of consumer trust, 63% of 18-34 year olds surveyed trust what influencers say about brands more than the brands themselves. One study found that company branded messages had a 561% reach when shared by employees compared to branded channels. Increases brand awareness reach. Improves employee performance.

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Training Study Metrics Social Media 121

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! And don’t forget to mark your calendars for the first chat of 2014, when Eric Wittlake , who publishes the incredibly smart blog B2B Digital Marketing , will be our special guest.

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Storify Press Release Case Study Hashtag 216

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

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Content B2B Hubspot Marketing 110

Writtent Blog

MAY 12, 2014

We’ve curated some impressive stats, facts, and case studies that demonstrate just why this method has a place in your content strategy. To learn more, check out How B2B Brand Storytelling Can Benefit Your Business. Case Study: Telling Tales for Brand Awareness and Sales. . In fact, it’s wise to question everything.

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Data Case Study Study Delicious 109

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Amber Buhl. ardath421.

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Twitter Pharmaceuticals B2B Biotechnology 279

Kikolani

JULY 5, 2013

Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

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Domain Name Marketing Embedding RSS 128

Writtent Blog

APRIL 1, 2014

The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. Engagement.

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Social Media Strategy Tips Curation 98

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. One study found that nearly 90% of people will only buy from someone they trust. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs.

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Examples Badge B2B Case Study 27

Writtent Blog

APRIL 2, 2014

I’ve curated a list of resources that I can recommend without hesitation to anyone. CMI Case Studies. From Eloqua to Dive Rite, Content Marketing Institute offers four diverse and thorough case studies of how content improved brand’s marketing metrics. The Grande Guide to B2B Content Marketing. Image credit: kapost.

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Resources Content Case Study eBook 99

Keyhole.co

NOVEMBER 29, 2023

In the ever-evolving world of online content curation, uploading your video at the perfect time has become the key to increasing views, engagement, and subscribers. According to a study conducted by SocialPilot, the best time to post on YouTube each day of the week is: 2:00 p.m. She likes researching topics related to B2B and SaaS.

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YouTube Analytics Analysis Engagement 59

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today?

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ROI Process News Content 74

Writtent Blog

JULY 3, 2013

Inspired by a truly impressive study by GetResponse , which analyzed the metrics of 21 million emails in order to find the best time to send email, we’ve curated some fresh data to help you get the best metrics possible: 1. Sending emails on the weekend carries something of a stigma among marketers, particularly in the B2B realm.

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B2B Newsletter Metrics Curation 89

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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B2B Social Media Hashtag Press Release 135

Convince & Convert

MARCH 1, 2016

So to help me convince readers that they needed to fundamentally change everything about their customer service and customer experience programs, I partnered with Edison Research on a massive study on the Science of Complaints. There are B2B examples and B2C examples. Just about everything in this book is backed up by serious research.

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Posterous Case Study Buy Research 60

agora pulse

NOVEMBER 10, 2020

Study your followers via a social media analytics tool. Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. Study the content habits via a social tool. Squarelovin is an Instagram marketing platform that collects and curates UGC. Social media channels.

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Analytics Social Media Tools Price 179

Jon Loomer

JULY 23, 2019

Fortunately, for advertisers who are in need of case studies , best practice guides , tips , resources , updates , and industry-specific information , Facebook offers a trove of helpful information presented in visually-appealing formats. Includes a downloadable “B2B Creative Playbook.” Facebook-Curated Editorial Content.

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Curation List Automotive Real Estate 167

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 145

Writtent Blog

MAY 26, 2014

Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x Content Creation Content Curation Content Marketing' The trick is to focus on quality and relevance. Generate Sales Leads. more leads than those with 50 or less.

SEO 97

SEO Hubspot Press Release Engineering 97

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Make a list video Curate videos with lists to captivate viewers and boost engagement on YouTube.

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YouTube Video Film Sports 103

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? It’s important to study your audience’s pain points so that you can create content that solves your ICP’s (Ideal Customer Persona) immediate problems and offers them solutions. But that doesn’t mean you can post “just anything.”

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LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? It’s important to study your audience’s pain points so that you can create content that solves your ICP’s (Ideal Customer Persona) immediate problems and offers them solutions. But that doesn’t mean you can post “just anything.”

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. Mastering big data to better understand your customer’s journey opens a world of strategically curated content.

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Content Tips Analysis Curation 60

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. The same best-practices that you implement when posting your own quality content also apply to curated content shared on LinkedIn. Here are 5 tips to put your business of the forefront of this trend. Re-Buffer your top content.

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LinkedIn Company Tips RSS 104

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. The statistics seem to indicate that the answer is no way. Ask Your Colleagues.

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Screencast Content eBook Film 90

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Instead, study their interests and the groups that they are part of.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? Instead, study their interests and the groups that they are part of.

Education 40

Education LinkedIn B2B Banking 40

Writtent Blog

APRIL 10, 2013

billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. You might not have to look very far for the perfect content to curate for your social media channels. The statistics seem to indicate that the answer is no way. Ask Your Colleagues.

Screencast 87

Screencast Content eBook Film 87

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Best General Writing Tips. Start with a good headline. Write more evergreen content.

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Content B2B How To Reputation 55

Convince & Convert

JUNE 1, 2014

The same study concluded that this blog – the blog you are reading right now – is in the top 25 most shared information sources among digital marketers , alongside enormous websites like Mashable, TechCrunch, The Next Web, ClickZ, AdAge, etc. In the latter rankings, I bested Mr. Fallon, Mr. Happy, and some guy named Barack Obama.

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Twitter Marketing Conference Consultant 167

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Please Support Our Sponsors.

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Curation Content How To LinkedIn 128

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Besides paid ads, our feeds unravel at our discretion. But how do you get yourself chosen?

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Social Media Marketing B2B Banking 118

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. 94% of marketers report that curated, personalized content increases sales. The case studies and testimonials they provide are something to start with. For example, B2B trends in social media are constantly changing.

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Content B2B Case Study Price 62

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Curate product feedback and ideas.

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Strategy Marketing Case Study How To 97