Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? . Another key to growth hacking is to use what are known as pirate metrics. Get Referrals .

Strategy 144

Strategy Metrics Process B2B 144

Hootsuite

JULY 4, 2022

No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

NOVEMBER 2, 2023

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Total the cost of customer interactions to set a better social media budget. Apart from the journey, it also highlights opportunities and metrics to track. Use these pain points to create content.

Examples 103

Examples Template Templates How To 103

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? In our consulting business, we find that companies routinely undervalue the true costs of social media.

Social Media 117

Social Media NGO ROI Research 117

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. What is customer retention?

Metrics 118

Metrics B2B Loyalty Cost 118

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention. Not enough.

ROI 138

ROI Social Media Social CRM Survey 138

Keyhole.co

MAY 9, 2023

Keyhole offers a free-of-cost trial version. On the other hand, it subtly fosters brand engagement and loyalty. Final words Running Instagram giveaway contests is the most cost-effective way to promote your brand and services. Select a timeframe and post to perform the analysis. The best part? What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

MARCH 8, 2012

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. So I’m not all for all the metrics in the start- up phases at least.

Company 120

Company Instagram B2B Survey 120

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JUNE 17, 2013

Her concerns will center on the time and cost of switching from her company’s current solution to ours. As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers. She needs very little coaching on the benefits of a help desk.

How To 167

How To Sample Samples Template 167

Social Media Strategies Summit

NOVEMBER 28, 2022

Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Let’s talk about loyalty again.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

OCTOBER 10, 2023

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. The post The Impact of AI-Powered GIF Converters in Social Media Marketing appeared first on B2B Marketing Blog | Webbiquity.

Social Media 220

Social Media Marketing B2B ROI 220

Buzz Marketing for Technology

JULY 7, 2008

Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. The social side is interesting when it comes up in B2B or B2C.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 14, 2010

I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. With the low/no cost of entry, it does cost time – your time.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Pixlee

SEPTEMBER 27, 2021

Let’s explore what your brand should focus on when creating user-friendly videos loaded with social proof to not only attract new customers, but also to improve conversion rate and customer loyalty. Set clear goals about the metrics you’d like to target, like social media engagement rate or sales.

Video 52

Video UGC How To Chemicals 52

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others. B2B: 54% brand-building and 46% sales activations. Other metrics might work better for your organization.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Consistent branding builds loyalty and trust. LinkedIn: B2B-focused marketing campaigns and brand building. 9 tips for planning a winning cross-platform campaign. Have a plan.

Examples 145

Examples Campaign Platform Tips 145

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. ————————– Content Marketing for B2B. Rocket Content – Your B2B Secret Weapon. The Arkayne Blog).

Content 117

Content Marketing B2B Case Study 117

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? Social Media Metrics and ROI. The Social Media Metrics That Truly Matter by iMedia Connection. B2B And A Resistance To Video Marketing by B2Bbloggers. How do they feel about us vs. the competition?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. All rights reserved.

Social Media 120

Social Media Consultant Social CRM eBook 120

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 24% say marketing’s influence on sales and 16% cite conversion rate as the key metrics. B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). 90% of Inc.

Statistics 214

Statistics Social Media B2B SEO 214

Hootsuite

JANUARY 6, 2020

It doesn’t cost anything to set up a Facebook Page. It can be tempting to focus on vanity metrics , like racking up Likes. But research generally shows that the best time to post on Facebook is: For B2B brands : between 9 a.m. This is a great way to build trust and ongoing loyalty. EST on Tuesday, Wednesday, or Thursday.

Facebook 145

Facebook How To Marketing HootSuite 145

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Was their any distinction in B2C and B2B brands? link] jaybaer Yep.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. Why is it so effective?

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119