Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Improved customer retention Acquiring new customers can cost five to 25 times more than retaining existing ones.

Influencer 106

Influencer Marketing Collaboration ROI 106

Oktopost

MARCH 22, 2022

There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. 6 Tips For Creating A Customer Advocacy Strategy. Running contests around user-generated content.

Marketing 88

Marketing Loyalty Case Study Cost 88

Buzz Marketing for Technology

NOVEMBER 28, 2012

No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective. They’re leveraging social media and loyalty data.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Hootsuite

JULY 4, 2022

No matter what you’re posting or who’s responsible for posting it, there’s a cost in terms of time, money, and other resources. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

NOVEMBER 2, 2023

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Total the cost of customer interactions to set a better social media budget. Check out how you can turn your B2B social media data into a revenue-driving powerhouse and create a memorable brand.

Examples 103

Examples Template Templates How To 103

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. What marketer couldn’t benefit from a proven, cost-effective, streamlined process? . The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience. Once you have created your ad, you must set a budget.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience. Once you have created your ad, you must set a budget.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

The Realtime Report

JUNE 21, 2019

It costs 7 times more to acquire a new customer than it does to retain an existing one. To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS).

Metrics 79

Metrics Aggregator Price Loyalty 79

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Awareness or loyalty? In our consulting business, we find that companies routinely undervalue the true costs of social media.

Social Media 117

Social Media NGO ROI Research 117

Buzz Marketing for Technology

DECEMBER 21, 2012

This approach complements how consumers are using mobile (on the go) and will therefore increase its effectiveness in reaching them in a meaningful and relevant way—improved brand retention, loyalty, and customer lifetime values; increases in revenue per visit, and a truly connected multichannel experience.

Mobile 225

Mobile Marketing Exercises Applications 225

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Instead, prioritize metrics that directly align with your goals, whether it’s building brand loyalty, driving website traffic, or boosting conversions. But remember that different industries prioritize different metrics.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

SEPTEMBER 22, 2021

This is the big one for businesses in B2B. Build brand loyalty. Engaging with mentions for the sake of retention and brand loyalty (think: shout-outs or call-outs). Listening and responding to mentions in a timely manner doesn’t cost anything but could be a difference-maker when it comes to retention and loyalty.

Conversation 87

Conversation Loyalty Policies Examples 87

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Personal stories of employees and customers can exemplify brand values and drive loyalty from customers who align with those values. #4

Class 100

Class LinkedIn Brands Microsoft 100

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. This makes it easier to track leads and measure how much they cost. Whether it’s to deliver a quality newsletter, cultivate loyalty, or offer rewards in the future, tell customers what’s in it for them. Instagram lead ads.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. But when the deal is done, what happens next?

B2B 62

B2B Marketing Newsletter Patterns 62

Convince & Convert

MARCH 8, 2012

A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? But in terms of employer branding and the brand loyalty and creating awareness and driving the agenda in the container shipping industry. Eric: Yeah. Jay: So we will see what happens.

Company 120

Company Instagram B2B Survey 120

Keyhole.co

MAY 9, 2023

Keyhole offers a free-of-cost trial version. On the other hand, it subtly fosters brand engagement and loyalty. Final words Running Instagram giveaway contests is the most cost-effective way to promote your brand and services. Select a timeframe and post to perform the analysis. The best part? What’s more?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention. Not enough.

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It is a cost-effective way to increase the reach of your posts and the visibility of your content. Image via Unsplash. The more frequently companies interact with customers, the more loyal customers become.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

SEPTEMBER 3, 2021

The goal for most B2B marketers is simple: generate leads that sales can potentially convert into customers. Fortunately for B2B marketers, the remedy to this problem doesn’t require racking your brain to find the next lead generation channel that somehow eluded you – and it’s much closer than you think. Source: [link].

Metrics 118

Metrics B2B Loyalty Cost 118

Convince & Convert

JUNE 17, 2013

Her concerns will center on the time and cost of switching from her company’s current solution to ours. As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers. She needs very little coaching on the benefits of a help desk.

How To 167

How To Sample Samples Template 167

Social Media Strategies Summit

NOVEMBER 28, 2022

Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Let’s talk about loyalty again.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

OCTOBER 10, 2023

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. The post The Impact of AI-Powered GIF Converters in Social Media Marketing appeared first on B2B Marketing Blog | Webbiquity.

Social Media 220

Social Media Marketing B2B ROI 220

ProBlogger

JANUARY 31, 2016

This is a major oversight on the part of upper management, and it is one that will cost businesses and blogs dearly in terms of conversion, loyalty, and ultimately, ROI. An overwhelming 70% of brands are not using personalized marketing whatsoever.

Conversation 31

Conversation Mobile Retail iPad 31

Convince & Convert

SEPTEMBER 14, 2010

The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Buzz Marketing for Technology

JULY 7, 2008

Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Even if you do change behaviors, I’m not convinced you’ll know why or that it is sustainable or that the cost model you put in place is sustainable. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

ProBlogger

MAY 17, 2013

Connecting with decision makers on LinkedIn and offering our incentive – this is particularly relevant to B2B blogs as LinkedIn is one of your best resources to grow you audience. You need to nurture them into loyalty and that means consistent and relevant contact from you. Day 3 – Auto-Responders. to 17.9%.

How To 47

How To eBook Resources Widget 47

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Loyalty programs.

Content 169

Content B2B How To Types 169