Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. As a result, you often get enhanced customer engagement, lead generation, nurturing, and conversion.

Tools 62

Tools B2B Hubspot Analytics 62

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. These metrics can include website traffic, lead and sales conversion rates, social media interactions, and more.

Strategy 52

Strategy Content Loyalty Marketing 52

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JUNE 1, 2021

You can easily access the finished, subtitled videos and publish them. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. That’s a 44x ROI. Personalized messages that trigger authentic conversations are a great strategy here. Use email marketing to maximize sales.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM lets you engage with these conversations early on.

Social CRM 96

Social CRM B2B How To Patterns 96

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JULY 18, 2023

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. Don’t produce and publish content to your socials until you form a strategy. What do they want?

B2B 62

B2B ROI Social Media Sample 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth.

ROI 95

ROI Cost B2B Organization 95

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

APRIL 25, 2024

While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI. B2B social media content plan template B2B social media content doesn’t have to be boring. Get the template 18. Work that once took hours can be done in minutes.

Template 94

Template Templates Social Media RFP 94

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

OCTOBER 8, 2020

If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! An audience first approach to marketing exponentially increases the ROI on ALL of your marketing. Your audience is first in everything you create, publish and execution. What is a customer profile for b2b.

Template 78

Template Templates How To Training 78

Proactive Report

OCTOBER 8, 2012

And almost three-quarters (73%) agree that ‘brands are becoming publishers.’ The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. The ability to show ROI with metrics that are tied to the business goals. For B2B in-house marketers, the three most commonly cited objectives were.

Publishing 79

Publishing Content Marketing B2B 79

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Statistics 60

Webbiquity SMM

JANUARY 24, 2019

In addition to the content itself, each platform has its own unique features that help maximize ROI. Your schedule will be influenced by the platform you choose and the content you publish. adding a popular but irrelevant keyword to a paid search campaign may increase clicks and conversions, but these will likely be of little value).

Social Media 164

Social Media Marketing Hashtag Campaign 164

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. How often should you publish content related to industry trends and hot news? Don't give up yet though.

ROI 60

ROI Content Training Template 60

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Pam Moore

SEPTEMBER 18, 2017

You publish yet another epic piece of content. It is not driving ROI. Could it be that you are not creating or publishing content designed to convert? Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Another day of amazing content creation. Time: 2pm et .

Content 162

Content Training How To ROI 162

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. This includes answering questions and publishing educational content to nurture leads.

Team 110

Team B2B Platform Analytics 110

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Oktopost

NOVEMBER 16, 2021

One of the essential keys for B2B sales success is keeping your pipeline filled with quality leads. This is where sales outreach, a proactive way of discovering and following up with potential customers, increases conversions. B2B sales outreach strategy can consist of inbound or outbound sales tactics.

Tips 62

Tips B2B LinkedIn Team 62

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. You can see sentiment trends over periods and analyze themes and conversations based on topics effortlessly. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Webbiquity SMM

MAY 1, 2018

Facilitating Conversations. Another reason engagement with social platforms is important is because it provides people with a place to have conversations about the trade show event, but also about your exhibition stand or booth. However, in many cases, conversational engagement is better facilitated through Twitter.

Platform 152

Platform Engagement Hashtag Eventful 152

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills. Be professional.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 103

Organization LinkedIn Strategy Social Media 103

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). Need more evidence that measuring social media ROI is hard? Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

JULY 22, 2020

If you are targeting conversations trying to talk to everyone you are likely not talking to anyone. Inspiring and connecting with the right target customers increases the ROI on all of your marketing efforts. They are first in everything you create, publish and execute. What is Audience Marketing? What is a Buyer Persona? .

Strategy 78

Strategy Template Templates Marketing 78

The Realtime Report

JANUARY 8, 2021

As Hewertson explains, it is instead a powerful and highly strategic conversation between a supervisor and an employee that happens at least once a year and is followed up by check-ins that happen quarterly at the very least, sometimes even more frequently. A recent U.S. A PD is not a traditional performance evaluation.

Review 91

Review Process Meeting Conversation 91

agora pulse

DECEMBER 26, 2016

Andrew Peron compiles best-of links to articles on social optimization in addition to such topics as content marketing, conversion optimization, email marketing, and of course, true to its core audience, SEO. In its quest to help small business owners, Freshbooks publishes a handy “ Freshly Picked: Weekly Link Roundup.”

Social Media 124

Social Media Curation Journal SEO 124

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

Video 69

Video Marketing B2B Eventful 69

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% B2B marketers with a documented strategy are more likely to consider themselves effective.

Content 110

Content B2B Hubspot Marketing 110

Twist Image

MAY 3, 2012

People will complain about the time and effort that it takes to build valuable connections online (and whether there is any ROI associated with it). In short, if you think that social media is just about "the conversation," you're missing the bigger opportunity. publishing platform. They're right. That's core.

Findability 106

Findability Social Media Case Study ROI 106