Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Eight companies have 50 or fewer followers. •

Social Media 176

Social Media B2B Exercises Hubspot 176

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). They're on Facebook, Twitter and LinkedIn. white paper.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%).

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Pam Moore

JANUARY 4, 2017

They optimize their LinkedIn company profiles. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Exact same result. Far less effort and expense.

Content 141

Content Proposal B2B Meeting 141

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin.

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Social Media 130

Social Media Retail Education Airlines 130

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138

ROI Social Media Social CRM Survey 138

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. Have a conversation. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Best General Writing Tips.

Content 55

Content B2B How To Reputation 55

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Engaging: Being “social” is about conversations.

B2B 100

B2B Social Media Strategy Marketing 100

Buffer Social

NOVEMBER 30, 2016

This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. Social Media Quickstarter. Offered by : Constant Contact.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Step 3: Conversion.

Social Media 118

Social Media How To Metrics B2B 118

Hootsuite

MARCH 16, 2023

Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? LinkedIn profile targeting capabilities Bing Ads manager lets you target highly relevant audiences by using profile information from LinkedIn. What other benefits does Microsoft Advertising have to offer? Say whaaat!

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. They’re effective for both B2B and B2C marketing. They can be a terrific conversion tool. Blog posts.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 70% of B2B marketers plan to create more content in 2017 compared to 2016. 94% of B2B marketers use LinkedIn as part of their content strategy.

Template 167

Template Templates Content NewsCred 167

Rebekah Radice

JANUARY 9, 2017

If you’re currently having trouble with social media conversions, it’s more than likely because of this: You’ve been wasting your time producing and sharing the wrong content. White papers. They’re effective for both B2B and B2C marketing. They can be a terrific conversion tool. Blog posts.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How many conversions? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

OCTOBER 22, 2013

Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. You can connect with Kelsey on Twitter , G+ , or LinkedIn. Immediate conversion events. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. The White Paper is in his briefcase. For starters, it would be difficult to attribute conversions to the person in the gorilla suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

NOVEMBER 6, 2013

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 1, 2012

Jay, as you know, is a really smart guy, and he’s brought on some great guests and the conversations have always been timely and relevant. Facebook is the people you used to be friends with, Twitter are the people that you are friends with, and LinkedIn, I think that’s people you want to be friends with. Eric: Yeah.

Social Media 140

Social Media Hubspot Software Hosting 140

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Marketing content that allows no interaction, falls flat.

Social Media 137

Social Media Strategy Consultant Social CRM 137

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Already approved.

Curation 130

Curation Content Curata Flipboard 130

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Share this on LinkedIn.

Advertising 215

Advertising Facebook Marketing B2B 215