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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower. The leads are better.

B2B 148
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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110
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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Supporting Resources. Audience Marketing Prioritization Worksheet. Learn more and apply here.

eBook 78
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

To date, there haven’t been many great examples of humor in B2B. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine. These conversations are something every B2B company can do.

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Why it’s easier for B2B to measure content marketing

Convince & Convert

Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns? For example, we talked about the Columbia Sportswear mobile application. (here’s a post I wrote about their nifty content amplification tool ).

B2B 159
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Write a book or ebook. Never stop networking, follow all leads, and participate in conversations wherever you find them.