Sprout Social

JANUARY 29, 2024

Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences. Many B2B companies build their social marketing strategy around LinkedIn. Retailers go all-in on Instagram and TikTok. Determine how each platform’s unique culture informs their behavior.

Social Media 113

Social Media Strategy Exercises Retail 113

Webbiquity SMM

JANUARY 24, 2023

More TikTok campaigns Image credit: Solen Feyissa on Unsplash TikTok’s appeal stems from its short-form videos, which often mix entertainment with information in an easy-to-digest format. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers. social listening”).

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 189

B2B Case Study Telecommunications Study 189

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. more engaging than long-form videos.

Types 118

Types Instagram Brands Collaboration 118

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Brand 24. . BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Research their content strategy Once you have a shortlist of competitors, look at their online content.

Analysis 106

Analysis Sentiment Marketing How To 106

Koka Sexton

NOVEMBER 9, 2022

These new models allow them to better understand their audience and predict their needs in order to better serve them with relevant content that they want or need at any given time. Use content marketing. In the age of information overload, this goal becomes more difficult than ever before. Define your target audience.

Marketing 92

Marketing Tourism Loyalty Organization 92

Hootsuite

APRIL 29, 2020

How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You’ll also track key information like: the social handle for each account. the goals for the account. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. How Chatbots Work.

B2B 106

B2B API Facebook Survey 106

Convince & Convert

NOVEMBER 16, 2013

Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations.

B2B 157

B2B Consultant Research Retail 157

Keyhole.co

MARCH 28, 2024

But what are the odds that your LinkedIn content will stand out in a sea of digital competition? But how do you ensure your profile discoverability and content visibility on the platform? SEO is the process of optimizing a site and content for online visibility and website traffic. Are you looking for a job?

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. The Website Demographics tool offers key information about the LinkedIn members visiting your website. It’s the juicy B2B data that is typically hard to uncover. You find traffic is coming from mid-level managers in retail at a relatively high volume.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. Consumers Will Crave More Snackable Content. If there is one thing that social media users love to binge on for hours is snackable content in the form of stories. Keep reading. More Brands Will Go Live.

Trends 195

Trends Social Media Authentication Instagram 195

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. This doesn’t mean you should just post information to these sites and then forget about it. Social media will remain important.

Trends 217

Trends Marketing Mobile Engineering 217

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. What is the purpose of thought leadership? This is the purpose of thought leadership.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. This information isn’t only useful for customer satisfaction. Social already holds that information for you. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Evaluate your content plan 2. COVID-19. ——> Your content <——. ??

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. A strong brand identity and relevant, exciting and educational social content can turn leads into conversions. . Not convinced?

Software 105

Software Industry Social Media Marketing 105

Hootsuite

JULY 4, 2022

Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Is the time and resource investment worth it? Technology. Watch, listen, learn.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

JULY 6, 2022

Remember that Twitter’s use extends beyond breaking news and viral content. The top times to post on Twitter we found above may help you determine when you should focus on prioritizing publishing new content versus devoting resources to customer support or consider a multiple Twitter account strategy. and Wednesdays at 3 a.m.

Twitter 106

Twitter Tourism Travel Education 106

Waxing UnLyrical

DECEMBER 20, 2012

And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. What about organic growth?

Communities 234

Communities Facebook How To Consultant 234

Sprout Social

JUNE 22, 2021

Sprout data reveals 54% of marketers say video is the most valuable content for achieving their brand’s social goals, making YouTube a prime candidate for brands. As consumers, especially younger audiences, flock to visual platforms, brands need to invest in apps like Instagram where visual content is king. 140 million US users.

Platform 119

Platform Social Media Tumblr Reddit 119

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Four Your Information. Listen Now .

Crowdsourcing 137

Crowdsourcing B2B Social Media Retail 137

Hootsuite

AUGUST 8, 2022

This standalone B2B service allows businesses to share content across various platforms. They’re so popular, they even have their own branded retail stores throughout South Korea. Kakao Friends retail store via Universal Beijing. Fill in all of the fields with your missing information. Reach new customers.

Mobile 83

Mobile FAQ HootSuite Retail 83

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. . Four Your Information. Dave appreciates the focus on producing good content.

Case Study 132

Case Study ROI Social Media Team 132

Oktopost

APRIL 20, 2021

For example, there was the addition of “ featured snippets ” that pull content to address search queries right on the results page. User engagement is a term for all of the ways we can measure how a visitor is interacting with a website’s content. Produce Valuable Content. Semantic Search.

SEO 62

SEO Engagement Real Estate Metrics 62

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Use this knowledge to deliver content with relatable hashtags that resonate with your target audience and speak their language. These competitor and hashtag reports help you shape a more competitive, informed Twitter strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. 17% of mobile marketing campaigns involve video content.

Statistics 108

Statistics Mobile comScore Marketing 108

Keyhole.co

MAY 9, 2023

For instance, brands ask users to follow their accounts, share compelling content, and more within a timeframe. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. The best performer gets the prize! monetary or non-monetary).

Instagram 52

Instagram UGC Hashtag Guidelines 52

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook prioritizes visual content over text-based posts. Leads : Measure your lead gen efforts by comparing the total amount of people who access your landing page from your ad to those who enter their information. Best Practices for Creating Facebook Ads that Convert. Visuals and Copy Must Work Together. Bobbi Brown. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 139

FAQ Content Consultant Social Media 139

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. Each is based on serving up algorithm-generated content recommendations, which displays text and image ads chosen to match the interests of the individual consumer viewing them.

B2B 59

B2B Advertising Examples Hosting 59