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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

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What is Social Media Governance?

Oktopost

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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What is a Buyer Persona and Why Marketers Need Them NOW! [video + podcast + free templates]

Pam Moore

Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche! Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Top 5 ways a buyer persona will help your business grow. SoundCloud.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. AliciaSanera. Amber Buhl.

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You’re Wasting Your Time on Social Media

Webbiquity SMM

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. The reason?

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Knowing your audience is the number one priority for any business of any size in any industry or niche! Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Top 5 ways a buyer persona will help your business grow.

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Unleashing Your Brand’s Soul: Create a Personality that Emotionally Connects

Pam Moore

It's what separates you from others in your industry. The post Unleashing Your Brand’s Soul: Create a Personality that Emotionally Connects first appeared on Pam Moore Speaker, Trainer, Consultant. Having a brand personality is what separates your brand from the status quo. It's what helps you stand out from the digital noise.