Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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B2B Eventful Marketing Conference 118

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. .

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B2B LinkedIn Facebook Statistics 150

Oktopost

MAY 26, 2020

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in. . Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

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Analysis Sentiment Marketing How To 106

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Social-Audio Capability.

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LinkedIn Marketing Eventful Compete 202

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

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B2B Smart Phone Data Hubspot 150

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. What are the big-picture benefits of B2B social listening?

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B2B How To Sentiment Reddit 105

Webbiquity SMM

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The reason?

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Social Media B2B Engineering SEO 107

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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Social Media Engagement Strategy How To 130

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. This post outlines 10 key steps in using social listening to satisfy and retain more customers. What do you need for better customer retention?

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Sentiment How To Analysis Trends 142

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Brands compete for the attention of their customers in real-time, across various channels. Check their Amazon app or social media sites for reviews from other customers.

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Influencer Brands Policies Privacy 288

Koka Sexton

AUGUST 11, 2023

Are You on the Path to Becoming a Top Performer in Content Marketing ? Content marketing is a growing field with more businesses competing for attention and resources than ever before. It’s no surprise then that many content marketers are looking to get ahead by taking on the role of top performers.

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Strategy Content Loyalty Marketing 52

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 104

Social Media Management Social Media Tips Skills 104

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM: What Is It?

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Social CRM B2B How To Patterns 96

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

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Social Media How To HootSuite Discount 145

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. ” 2.

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Metrics Social Media B2B Consultant 100

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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Research How To Marketing Price 98

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. But Compete says Facebook gets 134 million unique visitors in the US each month.

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Social Media How To Hubspot Compete 212

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” Who wants to read about marketing automation software?

Small Business 100

Small Business B2B Strategy Content 100

Marketing to Serve

NOVEMBER 26, 2017

Social media has grown in popularity not only for individuals wanting to share and connect with their social networks, but for businesses too. billion social media users ( We Are Social ). billion are actively using social media, across multiple devices and around the clock. There are now 2.8

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Social Media Strategy Content How To 66

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. The social web is getting noisier by the minute.

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Template Templates Trends Content 167

Oktopost

OCTOBER 1, 2021

Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. However, in the world of technology and business services, most B2B companies are up against a dense field of competitors. Why Your B2B Needs a Brand Strategy. That’s your brand strategy. Email Address.

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Template Templates Strategy Brands 62

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Sprout Social

JULY 6, 2022

How to find your own best times to post on social media. This is particularly important for the platform as brands continue to build trust between their customers and proactively improve customer experience through social listening as well. Consumer goods social media resources. Consumer Goods. Healthcare.

Twitter 107

Twitter Tourism Travel Education 107

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.

Social Media Management 114

Social Media Management Class Compete Social Media 114

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. There are two types of ads on Reddit, which marketers can use to their advantage.

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Reddit CPC CPM Cost 115

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

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Marketing YouTube Overview Instagram 110

Direct Marketing Observations

APRIL 11, 2011

One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it. Once my teams are suitably prepared, we measure where we are by competing.

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Company Social Media Compete Sports 178

Convince & Convert

DECEMBER 4, 2018

As organizations scale, they often have marketing functions sitting in many different areas. Perhaps there are social media people who work both locally and in the corporate office, like some of our hospitality clients. Related Podcast: How Hilton’s Social Media Center of Excellence Keeps Guests Coming Back.

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Class Meeting Resources Template 146

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

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B2B Company Instagram Cost 170

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

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Content Consultant Marketing Price 142

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . If demand generation catches the fish, lead generation reels them in.

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Comparison SEO Curation Domain Name 145

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They’re leveraging social media and loyalty data. What do they like?

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Focus Group Groups Groups Loyalty 247

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 130

Content Consultant Marketing Price 130

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ).

Strategy 59

Strategy Content Compete B2B 59

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Social Media Strategy Consultant B2B 148