Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. See how Fifty & Five racks 3.7M social messages annually. Friendemic. Bien Media.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses.

Strategy 156

Strategy Tips Marketing Resources 156

Keyhole.co

MARCH 11, 2024

Undoubtedly, LinkedIn stands out as the premier professional networking platform, with millions of users leveraging it to connect with peers, scout for job opportunities, and promote their businesses or personal brands. How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

yMarketingMatters

NOVEMBER 9, 2017

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. He gathered together a bevy of high calibre presenters with such wisdom to share, not only on business, but on life, and how to integrate both. The smallest viable market is the biggest insight any company can have.

Conference 124

Conference Price Compete SMS 124

Kikolani

OCTOBER 4, 2016

A lot of businesses fail to understand the importance of having a sound marketing strategy. These companies haven’t realized the value of having a marketing strategy to lead them forward. Most companies struggle to stay afloat in the business world. Understand your company’s strengths and weaknesses.

Strategy 60

Strategy Tips Marketing Resources 60

Jeff Esposito

JULY 8, 2013

Yet, more and more often I am hearing stories from entry-level graduates who are typing correspondences and editorial calendars under the assumption of a reputable corporate personality. 2) There is less risk of a PR crisis for the executive and his or her company. A bout Megan Jasin. If you’re interested in working with Ms.

Reputation 47

Reputation Authentication Small Business Social Media 47

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Writtent Blog

JANUARY 28, 2014

Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. It’s definitely wise to avoid overusing this tactic, so you don’t develop a reputation as that blogger who’s always a total downer. 15 Ways to Make Your Social Media Strategy a Complete Fail.

Tips 86

Tips Hubspot Small Business Case Study 86

Sprout Social

JANUARY 20, 2021

Achieving that understanding can be challenging, especially when you’re selling to other businesses and their buyers. B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 114

B2B Research Sentiment Marketing 114

Diva Marketing Blog

MAY 20, 2016

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009. Oh yes, and an accomplished musician! .

Domain Name 71

Domain Name Content Marketing Real Estate 71

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Like the rest of social media can be of great value to your small business in many ways if you know [.]

Metrics 130

Metrics Strategy How To Tourism 130

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Small Business Trends has a great post on self promotion today that complements what you just said. If you ask me ‘do you do B2B marketing?’

Brands 236

Brands Handbook MySpace Construction 236

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

MAY 12, 2010

Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? He LOVES them.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Diva Marketing Blog

MAY 20, 2016

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009. Oh yes, and an accomplished musician! .

Domain Name 40

Domain Name Content Marketing Real Estate 40

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Buffer Social

JUNE 16, 2016

Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company. Sophie Fryer , Tribal Group – Promoting our company conferences (both in July) and getting as many attendees as possible. Samantha Allen , GoTriangle – Quality and informative interactions on Twitter.

Social Media 40

Social Media Social Media Management Project Marketing 40

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Source: mailerlite.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Diva Marketing Blog

JUNE 10, 2009

2 sentences about your company - Clever Twist designs and develops creative and interesting applications for companies or individuals across all fields of interest. I'm now conducting a WordPress Blogging Bootcamp for small business owners. We service clients of all sizes in both the B2B and B2C spaces.

Social Media 53

Social Media Real Estate B2B WordPress 53

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Ways to Be Human at a Distance (Chris Brogan): Chris Brogan always talks about how businesses can be human again. Which approach best suits you? So what are they to do? This is a great read.

Marketing 265

Marketing SEO Journal Engineering 265

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

Travel 91

Travel Tourism Airlines Film 91

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? JB : Will these tools ever truly benefit the small business?

Social CRM 133

Social CRM Influencer Klout Social Media 133

The Realtime Report

AUGUST 21, 2019

It isn’t uncommon for small business owners, in particular, to forego certain safety measures in favor of profitability. The decision to overlook OSHA workplace safety standards in favor of myopic profitability is a mistake from both a moral and a business perspective. Reputation is Extremely Important for Growth.

Reputation 89

Reputation Small Business B2B Training 89

Convince & Convert

JULY 26, 2010

Each of the 27,000 companies that use the service had the same goal – to share their pitch. The more one company shares their pitch, the more views it has, the more backlinks it provides, and so on. .&# Ive founded 5 companies, and spent 15 years running digital marketing agencies. How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115

Webbiquity SMM

DECEMBER 3, 2019

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Not only have they shared information about their company, but you also have access to their social media accounts and websites. No industry today is immune from cybersecurity risk.

Marketing 137

Marketing Insurance Authentication Data 137

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. Great for small businesses.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. a customer needs to be able to trust in the company's product.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 15, 2010

Amazing to see how many companies use Facebook as a one way communication when its real strength is to create a dialogue (engagement). In small businesses or one man bands it's easier to get an overview of who's responsible for what. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 140

Social Media Consultant Strategy Organization 140

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? How do social media marketing strategies in small businesses differ from those in larger enterprises? 75% of small businesses in the U.S. Less than 30% of respondents in either group said their company maintains a blog.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159