Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

NOVEMBER 28, 2022

This content is extremely popular, with the top 10 beauty channels on YouTube notching up more than 125 million subscribers. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. Why should consumers have all the fun? Image via Microsoft Stories.

B2B 60

B2B Marketing Microsoft Hubspot 60

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. And as a bonus, it’s extremely user-friendly.”

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 105

Reddit Hubspot API Reputation 105

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 7) More than 500 million hours of videos are watched on YouTube every day ( Business Insider , 2016). 8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 ( Google , 2015). than YouTube ( MediaScience , 2016). replies, 2.8X

Social Media 111

Social Media Video Strategy Statistics 111

Writtent Blog

APRIL 25, 2013

3) Companies that blog have 97% more inbound links. Tweet (Source: Hubspot ). 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). 7) B2B marketers who use blogs generate 67% more leads than those that do not.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. .

Comparison 145

Comparison SEO Curation Domain Name 145

Keyhole.co

JANUARY 30, 2024

Oreo leveraged the Game of Thrones Finale craze and published the above exceptionally creative video on YouTube to promote a GoT special pack of biscuits. To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. This includes a specific fandom of shows, musicians, etc.

Social Media 59

Social Media How To Patterns Sports 59

Buffer Social

AUGUST 8, 2017

Description: Hootsuite , probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies. Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. Social media publishing simplified.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Rebekah Radice

JULY 15, 2019

Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. With so many companies online, it can be difficult to differentiate yourself and get noticed. Don’t be shy to go Live.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Image credit: HubSpot.

Content 95

Content Marketing Meme Hubspot 95

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. For more impactful webinars, share Youtube clips or upload an MP4 file that could be a promotional video or a pitch-perfect demo.

Conference 60

Conference Price Hosting Meeting 60

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Buffer Social

JUNE 1, 2016

Interested in seeing how every team within your company can use social media? Even if you’re not sharing employee salaries or company financials, you can still give your audience a peek behind the curtain by showing them how your product is made. Lastly, you can amplify company announcements and updates by sharing them on social.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Oktopost

SEPTEMBER 30, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Mentioned throughout this episode are ways to lead score in: Marketo, Hubspot, & Eloqua. The Definitive Guide to Social Engagement Data Inside of Hubspot. Catch all episodes here.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

OCTOBER 12, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Hubspot. Catch all episodes here. Episode Summary. Additional Resources. Meet Jennifer.

Hubspot 118

Hubspot B2B Apple Data 118

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Writtent Blog

FEBRUARY 20, 2014

Company Manifesto. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Does your company have a living or inanimate mascot, like a dog, cat, or even a teddy bear? Create some fun social media content “through the eyes” of your company’s unique representative. Twitter Chats.

Content 104

Content Marketing Screencast Tumblr 104

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Marketing Conference Consultant 167

Buffer Social

NOVEMBER 30, 2016

Attracting YouTube subscribers and creating engaging videos. All you need for this course is an active Facebook, YouTube, and Reddit account and you’ll be on your way to learning the secrets behind picking up clients on social media. How power is shifting from companies and brands to consumers. Offered by : HubSpot.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. Who Should Tweet?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 100

Strategy Marketing Case Study How To 100

Sprout Social

DECEMBER 20, 2023

Agorapulse supports publishing and scheduling on Facebook, Instagram, X (formerly Twitter), YouTube, Google My Business and TikTok. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies. Social Media Use in Small Companies.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 7 steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. While having a presence on Facebook is no longer an “if” question for most companies, many “how” questions remain. ” Ouch.

Tools 195

Tools Tips Facebook Real Estate 195

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider.

Social Media 207

Social Media Tips Tumblr Wikipedia 207