Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

B2B 80

B2B Social Media Social Media Management Apple 80

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Hot Topics: Golden community building tips for B2B brands.

Community building 62

Community building Communities Tourism Social Media Management 62

Hootsuite

JULY 4, 2022

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. You’re probably already managing several social media platforms for your brand. Quite a lot actually, but we’ll get to that later.

Questions 105

Questions Banking Insurance HootSuite 105

Oktopost

MAY 11, 2020

In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology.

B2B 170

B2B Social Media Management Eventful Sports 170

Oktopost

APRIL 14, 2022

It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to candidates. In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Meet Olivia.

Social Media 69

Social Media Social Media Management B2B Apple 69

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. Creating customer facilitated community focused on best practices and relationships. Episode Summary.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. By asking questions and sharing expertise, members can build deeper relationships with each other. This creates a robust community within LinkedIn. Here’s why.

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Groups Groups LinkedIn Microsoft 126

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Explained: Untangling the World’s Most Misunderstood Business Trend | Mark Schaefer.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

FEBRUARY 26, 2024

When responding to customers on social, they don’t adopt a professional persona that would counter their brand. Instead, they curse and communicate succinctly, while still acknowledging customers’ questions and pain points. A reminder that even B2B social customer care should be person-first. Talk like a human.

Report 63

Report Atlassian Brands Sentiment 63

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 69

Analysis Data Sentiment Metrics 69

agora pulse

MARCH 1, 2021

Don’t have active Community Guidelines strikes. In many niches (SaaS, B2B, etc.), Get started on saving time and energy on your own social media management! Check out our free trial of Agorapulse to help you schedule, track, and measure all your social media efforts. Have over 1,000 subscribers.

YouTube 208

YouTube How To Guidelines Adsense 208

agora pulse

NOVEMBER 10, 2020

Keep an eye on the number of clicks, the traffic volume from each channel, and the bounce rate for website visitors from social media channels. Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Zoho Social. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

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Reddit Hubspot API Reputation 100

Sprout Social

FEBRUARY 8, 2023

There’s a place for everyone on social media. Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. But if you work in a technical or niche industry, it might seem like you don’t belong on social. Godspeed Spook. Cummins Inc.

Industry 85

Industry Social Media B2B Resources 85

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” Takeaway: What you get from social advocacy is directly related to what you put into it.

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Authentication Examples Class Team 89

Sprout Social

MARCH 12, 2020

Answering these questions will help create a clearer vision of how to put data in action at your business. Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. Harness the Voice of the Customer and community .

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Data Skills Meme Social Media Management 97

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Pam Moore

DECEMBER 5, 2017

If you work in any size organization as a social media manager, community manager, content manager, digital marketing manager or any type of role and have been shocked to find your superior(s) have hired an agency without you knowing, this podcast is for you. Hiring a Social Media Agency?

Social Media 160

Social Media How To Social Media Management Training 160

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Sprout Social

APRIL 4, 2017

During this week’s #SproutChat we’ll analyze what success metrics look like across all major social platforms and talk about ways to ensure a consistent voice and tone across each touchpoint. We’ll also aim to answer the age old question: Does your brand need to allocate time to every network?

Upcoming 45

Upcoming Yahoo Apple B2B 45

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Hashtags have become so large that communities pop up around their use. Community Hashtags. Conversational hashtags.

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

APRIL 15, 2020

Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Allow some time for questions, comments, and feedback.

How To 62

How To B2B Training Survey 62

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social marketers do a lot more than scroll through TikTok all day. Community management.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ).

Social Media 122

Social Media eBook Mobile Data 122

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Company 121

Company Instagram B2B Survey 121

Oktopost

MARCH 21, 2022

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, community, and personal branding, she manages all social accounts and heads the Oktopost employee advocacy program. Watch the live recording: Unleash Your Inner Artist.

Social Media Management 13

Social Media Management Apple B2B YouTube 13

Keyhole.co

MARCH 24, 2023

In contrast, untagged social mentions are about general opinions, news, or conclusive statements about your brand. Now the important question is it worth responding to every social mention? Track your brand mentions on Keyhole Why are social mentions important? Frequently Asked Questions 1. Let’s see why!

How To 52

How To Sentiment Reputation Hashtag 52

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 132

Activities Tumblr How To Fashion 132

agora pulse

DECEMBER 23, 2019

Between groups and ‘dark social’ opportunities like Messenger and WhatsApp, more and more of our social interactions with brands and one another will take place out of the public eye. Unlike many of its social media peers, Amazon has a diversified, profitable business model. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Hootsuite

FEBRUARY 18, 2020

This doesn’t mean that marketers should feel compelled to use Facebook or rule out other social media sites. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels.

Social Media 145

Social Media How To HootSuite Discount 145

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Social Media Marketing

JULY 24, 2013

In a series about the socially-connected brand, Digiday concludes with a story on the maturation of the role of social media manager. Half of all content shared to social networks is done through Facebook, but other networks are strong as well: Pinterest for e-commerce, Twitter for consumer brand sites.

Social Media 162

Social Media Flipboard Journal comScore 162

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Social media management Not all brand marketing tools focus on social media. Best For: Oktopost is specifically designed for B2B businesses. Your business is unique, but do your brand assets reflect that?

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

JUNE 16, 2016

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

Social Media 40

Social Media Social Media Management Project Marketing 40