Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Social Media Strategies Summit

JUNE 8, 2023

Legions of NFL fanatics signed the petition and shared Pennington’s message on Facebook and other platforms: Image source RESULTS : #FlipTheTurf attracted coverage from high-profile global publishers, from The Athletic to the Daily Mail to the Japan Times. Yet research suggests it’s still an extremely effective channel.

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

Socialmedia.biz

FEBRUARY 18, 2021

It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. Owned online communities as a path towards collective intelligence. Click here to download the eBook for free. Collective intelligence today.

eBook 60

eBook Forums B2B Project 60

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity.

Sentiment 142

Sentiment How To Analysis Trends 142

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Content scheduling and publishing. This is also a powerful tool for competitor research. Community management.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. Before posting, we spent time researching which hashtags we wanted to use and how they would affect where we showed up on the platform. sproutsocial. Results: What the data revealed (so far).

Strategy 115

Strategy Marketing Hashtag Influencer 115

Webbiquity SMM

MAY 22, 2018

They allow you to give back to your community. Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. If you get a good review from your customer , make sure to publish it across all your channels, preferably with links leading back to the client’s website. 1. Run Contests.

Social Media 156

Social Media Tips Review SEO 156

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. rating or review is most valuable to someone researching a brand for the first time or buying a new product. In fact, recent research from R.R. This is especially important for B2B brands.

Conversation 136

Conversation Review Marketing How To 136

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

OCTOBER 8, 2020

If you want more traffic to your website, more leads, more opt-ins to your email newsletter, more members in your social media communities, more sales and more customers, then you NEED an audience focused approach to your marketing. The average buyer researches and consumes between 7-10 pieces of content before making a buying decision.

Template 78

Template Templates How To Training 78

Sprout Social

JULY 6, 2022

Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. Best Times to Post on Twitter by Industry.

Twitter 105

Twitter Tourism Travel Education 105

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

agora pulse

NOVEMBER 10, 2020

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.

Analytics 179

Analytics Social Media Tools Price 179

Pam Moore

JULY 22, 2020

When you earn trust you can more easily grow your community, get more leads and as a result grow your business when done right! They are first in everything you create, publish and execute. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Strategy 78

Strategy Template Templates Marketing 78

Waxing UnLyrical

JUNE 6, 2016

Why: “We like to look not just at, ‘how are we going to get this research report in front of the right people?’ 3 Ways a B2B Software Company Improved Its Integrated Communications. What a Duck Can Do For “Social” Media Relations. Image: William Iven via Unsplash, CC Zero.

Case Study 100

Case Study Study Banking Campaign 100

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. So what makes Google+ special? What are the best practices for business use of the platform? ” Google+ for SEO?

Google 216

Google Tips Bookmarklet SEO 216

Visually SM

AUGUST 19, 2020

According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. LinkedIn is also a great place to promote your business, especially if your target is a B2B audience. in the case of Boomers and 77.5%

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

OCTOBER 30, 2011

We uncovered a great many interesting factoids, and even some “non-advice’ including the finding that if you’re a B2B company what day you tweet (within the work week) is irrelevant. However, one finding that we uncovered in the research is that there may be a large opportunity for B2C marketers on Facebook on Sundays.

Facebook 156

Facebook Statistics B2B Apple 156

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. Use LinkedIn to research companies.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

DECEMBER 5, 2022

Social media marketing is more about creating meaningful connections, sharing updates, and building a community. You can post videos or podcast recordings on social media and leave a link to the transcript published on the website. ↑ That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Pam Moore

FEBRUARY 21, 2017

In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Savvy social marketers have visual smarts and know how to ensure that their images are 100% optimized for each unique social network as they publish visual content across the social web.

Template 167

Template Templates Social Media Social Networking 167

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Content syndication involves the actual publishing and sharing of content on social media platforms. Pre-launch SMM Activities.

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. Finally, you need a game plan for publishing content. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

MegaBytee

MARCH 8, 2021

With the wider community, you get a chance to make a good reputation with people. You’ve got to be tactful about what you publish and where you post it. Examine The Nature of Your Business:- First of all, you have to consider whether your business is B2B(Business to business) or B2C(Business to consumer).

Social Media 52

Social Media CPC How To Forums 52

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 227

Examples Communities Brands Forums 227

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Buffer Social

JULY 11, 2023

Focus on evergreen and owned platforms Most creators default to publishing content on social media platforms first. But the key is not to publish raw AI content because these tools work by producing content similar to its training data. Publish job ads on onlinejobs.ph I had to leverage AI writing tools. and Facebook groups.

Startup 61

Startup Applications System Wiki 61

Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. They may like to also talk with the people who work for the brand, use the brand's products or services or are simply part of the community surrounding the brand. With this community, comes power.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

NOVEMBER 14, 2017

Trust me, you'll see it listed in almost every 2018 predictions blog post that gets published. It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. There's a ton of buzz about audience marketing being the NEW BIG shiny thing for 2018.

Training 158

Training Marketing Small Business ROI 158

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 118

Platform Social Media Tumblr Reddit 118

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. Incredible presentations don't just happen. Know Your Audience .

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Do your research! Start researching your audience long before the day of the event. Research past events if the event organizer has hosted the same or similar events in the past. Incredible presentations don't just happen. Know Your Audience .

Eventful 90

Eventful Tips Training Authentication 90

Convince & Convert

MARCH 1, 2016

So to help me convince readers that they needed to fundamentally change everything about their customer service and customer experience programs, I partnered with Edison Research on a massive study on the Science of Complaints. Just about everything in this book is backed up by serious research. There are B2B examples and B2C examples.

Posterous 60

Posterous Case Study Buy Research 60