Convince & Convert

MAY 27, 2014

Something old and something new is a great philosophy with which to power an awesome outreach marketing strategy. They are owned by a B2B parent company and debuted their consumer site in early 2014. He has a huge and loyal social network. In return they asked for pictures on Instagram, Facebook, and Twitter.

Case Study 145

Case Study Study Influencer Project 145

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics [INFOGRAPHIC] by Social Media Today. Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. e-Strategy Trends ). Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. “The women of JaneNation have to see value in their participation, and that requires that we have a different strategy than just trying to make a quick buck,&# says Lisa. How’s that for eating your own dog food?

Social Media 125

Social Media Case Study Strategy Study 125

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. As marketers, this is a huge problem.

Forums 62

Forums Reddit Analytics Sentiment 62

Buzz Marketing for Technology

MARCH 30, 2010

Let me know if you have tries this and how it worked out for you – who knows you might even be a case study in my upcoming book! Will Facebook replace your B2B Marketing email system? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. I'm excited to share with you the Top 10 LinkedIn Power Strategies that Will Ignite Your Brand and Business ! Supporting Resources .

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

SEPTEMBER 18, 2017

Marketers and business owners responsible for the success of their social media, marketing and content efforts need to step up and own the results. You need to create your own content strategy that supports your business and marketing goals. Do you know what success looks like? Grab your seat right now.

Content 162

Content Training How To ROI 162

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Bottom line… does your content convert to real business?

Content 164

Content Training ROI Compete 164

Convince & Convert

AUGUST 19, 2010

"The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post! jaybaer) Email, blogging, social sharing [link] [link] joey strawn Cant' we just all get along? How to use customer-generated content to increase sales.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. That would be two strategies, not one.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). I was building social communities online before we had the pure luxury of social networks such as Facebook. If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money.

Conversation 78

Conversation Template Templates Marketing 78

Diva Marketing Blog

MAY 23, 2012

Anyway, needless to say, I was excited to meet fellow pinners and talk about strategy, cool tools, what works, what doesn't. Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. What is your content strategy.

Social Networking 92

Social Networking eBook Analysis API 92

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. and, “What associations and social networks does Victoria belong to?” Maintain constant contact.

Content 60

Content Tips Analysis Curation 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Pam Moore

OCTOBER 16, 2019

How you kickoff the relationship with your social media agency from day one, all the way to final and detailed execution of strategies and tactics are critical to success. Have you considered hiring a social media agency but not sure where to start? How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

MARCH 3, 2010

If you are interested we formalised this approach as an overarching digital marketing strategy when we set up our agency in the UK. Although not an agency, I think as someone with a markteting practice, I agree it is very important to stay alert to the changing climate in communications and provide depth to our strategies.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. applications like Facebook, Twitter, Skype, etc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Here’s my blurb: Do you have a Facebook strategy? Each of these strategies requires different tactics, resources and success metrics. Check out all the details and save 50% (only $297 for a limited time). My session is on October 12.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Rebekah Radice

JANUARY 9, 2017

Social media planning can be a HUGE boost to your business and your productivity. That’s why you need a social media calendar. Starting from scratch and mapping your content strategy can feel daunting. To help you get started, I’ve documented the exact strategy I’ve followed for years. Case studies.

Template 131

Template Templates Social Media Strategy 131

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Make your description crisp and creative.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. Make your description crisp and creative.

Education 40

Education LinkedIn B2B Banking 40

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Koka Sexton

DECEMBER 20, 2009

Social Media Marketing Campaigns: How to Set Goals and Define Your Target Market From DoshDosh: This article talks about the most common goals for social media marketing and includes suggestions on how you can determine your target audience. 10 Easy Steps for Twitter Beginners From Twitip: Not sure where to begin with Twitter?

Case Study 99

Case Study Wiki Software List 99

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130