Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. This makes sense when we consider that a documented strategy is the foundation of a successful content marketing campaign.

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Strategy Content Loyalty Marketing 52

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools. Analisa, a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

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ROI Loyalty Embedding Metrics 48

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. With some of your larger clients, you might have multiple campaigns to manage or report on.

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Report Social Media B2B How To 95

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. Let’s dig deeper.

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Analytics Sentiment Analysis Patterns 113

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. 5 Real-Time Marketing Tactics for B2B Marketers.

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Strategy B2B Marketing Conference 125

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

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Examples Template Templates How To 103

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Both co-marketing and co-branding campaigns bring engagement from the jump. Fans beget more fans.

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Strategy Brands Hubspot Survey 131

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a successful go-to-market strategy with social media.

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Data Skills Meme Social Media Management 101

Hootsuite

SEPTEMBER 14, 2020

Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. Since we’re ultimately here to not only prove, but increase your Instagram ROI , monitoring the flow of traffic from your Instagram efforts to your website is key.

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Metrics Analytics Instagram Tools 145

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. Are your competitors running influencer campaigns?

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Research How To Marketing Price 97

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. How much can you dedicate to the whole campaign, and how much are you willing to pay per click? Facebook Ads Guide.

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Examples Facebook B2B Instant Messaging 246

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? Cross-platform campaigns are social media campaigns run across multiple platforms. You’ve come to the right place!

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Examples Campaign Platform Tips 145

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. Customer satisfaction shouldn’t be your only motivation for running customer marketing campaigns. How to Build a Great B2B Customer Marketing Strategy.

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B2B Marketing Newsletter Patterns 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

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B2B Survey ROI Metrics 144

Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. This contributes to increased customer loyalty and satisfaction, potentially reducing churn rates.

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Software Communities Forums Hubspot 62

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

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B2B Strategy How To Education 145

Webbiquity SMM

OCTOBER 10, 2023

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. Integration with Social Networks: GIFs can be easily integrated into marketing campaigns with the help of many social media networks.

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Social Media Marketing B2B ROI 220

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

ProBlogger

JANUARY 31, 2016

Personalized content drives six times greater transaction rates than generic campaigns. This is a major oversight on the part of upper management, and it is one that will cost businesses and blogs dearly in terms of conversion, loyalty, and ultimately, ROI. Mistake #2: Thinking Personal, Not Personalized.

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Conversation Mobile Retail iPad 31

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth. How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

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Questions Social Media Strategy Survey 142

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. 53% of email are opened on mobile devices (campaign monitor). Orbit Media).

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Template Templates Content NewsCred 167

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Working on campaigns for several clients and its been a slow haul, especially for a new brand. Social Media results can’t be measured False.

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Social Media Strategy Consultant Web 2.0 149

Diva Marketing Blog

JUNE 10, 2009

For companies it's an opportunity to reveal the humanity behind the brands by encouraging sincere dialogue with customers which can be a potent influence on customer loyalty. I consistently reach out to my network of colleagues and clients to vet ideas, help spread the word, and get valuable feedback on marketing campaigns.

Social Media 53

Social Media Real Estate B2B WordPress 53

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

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Social Media Trendrr SM2 Alterian 257

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Does a new campaign address the needs and goals of at least one of your buyer personas? It’s all about boosting sales while creating brand loyalty and trust. Challenges.

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Template Templates How To Tourism 145

Hootsuite

DECEMBER 10, 2019

Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. True purpose is more than just a marketing campaign based on the new social media trends. Taking a stance on social media may anger some customers as much as it drives loyalty and praise from others. Do it before you talk about it.

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Trends Social Media CPA Sports 145

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

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HootSuite Brands Price Collaboration 110

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Loyalty programs.

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Content B2B How To Types 169

Oktopost

MAY 20, 2019

This gives marketing departments granular control over customer data collection, segmentation, and campaign orchestration. But are CDPs for B2B companies, too? In fact, CDPs have tremendous potential for B2B companies. We’re raising the banner on demonstrating the true ROI of social media marketing campaigns.

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Data Platform B2B Marketing 110

Pixlee

SEPTEMBER 27, 2021

Let’s explore what your brand should focus on when creating user-friendly videos loaded with social proof to not only attract new customers, but also to improve conversion rate and customer loyalty. Once you have a strategy in place, you’ll be ready to move forward and figure out your ROI once your campaign is underway.

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Video UGC How To Chemicals 52

Buzz Marketing for Technology

MARCH 23, 2010

It pays off in any industry (B2C or B2B) and it pays off handsomely! Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media is not a campaign it’s a commitment! An example of this was a bank and a retailer but I think this is true for any industry.

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Social Media Retail Loyalty B2B 211