Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

B2B 88

B2B Marketing Paid Search Buy 88

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials.

B2B 69

B2B Campaign Statistics Data 69

Oktopost

SEPTEMBER 14, 2023

The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. A lead becomes an MQL once they have met certain criteria such as engaging with social posts, downloading content, clicking through a CTA, or interacting with other marketing materials.

B2B 62

B2B Campaign Statistics Data 62

Social Media Marketing

MARCH 1, 2010

Ratings & Reviews – provide useful input into the business buying process, particularly those ratings or reviews provided by other small businesses using the product or service. Tags: guest post study social media b2b corporate blogging. adults, with 46% using sites such as Facebook and 25% participating weekly.

B2B 159

B2B Study Social Media Small Business 159

Sprout Social

JULY 29, 2020

Many shoppers seek out reviews to find objective and unbiased information on products they’re interested in buying. It makes them secure in their buying decision by showing them that others have made the same decision and that they are satisfied enough to recommend the purchase to others. The importance of customer reviews.

Review 141

Review Case Study Reputation Study 141

Oktopost

NOVEMBER 18, 2020

One of the biggest challenges sales reps have always faced and will continue to face is lack of insight on their business prospects which affects their outreach process. The New “Buying Process”. “No This, in turn, has created a new buying process. So what can be done to help the sales teams?

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. They Buy Much Faster. This “two pipeline” requirement is pretty unique to the recruiting industry. They’re not much different. Inbound Leads.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

MARCH 15, 2023

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. LinkedIn automation is the process of using specialized tools to automate some LinkedIn tasks. million businesses across more than 6,000 B2B topics, then uses data science to predict buying intent.

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? I would love to know. Email this to a friend?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? I would love to know. Email this to a friend?

Types 255

Types Content Case Study Press Release 255

Sprout Social

MAY 5, 2021

That’s because the average sales process is more complex than ever. Again, the average B2B buyer’s journey is growing longer. This might include: Downloading an e-book. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. No surprises here!

Data 117

Data Marketing How To Collaboration 117

Hootsuite

AUGUST 24, 2023

Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. It’s important to note when you upload a PDF to LinkedIn, it becomes publicly downloadable. Tailor the copy of your post to the more B2B-focused audience of LinkedIn, rather than a “buy this now” call to action.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Hootsuite

JUNE 27, 2022

Download now! And, if you want a little help, check out our TikTok Video Making Workshop , where a creator walks you step-by-step through the process of making your first video. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Some of the best ideas never make it to market simply because the person behind the idea doesn't know how to get the buy-in, obtain the budget, needed support to make it a reality. You lack needed support and buy-in for your social media program and plan. Do any or all of these problems sound familiar?

Training 78

Training Marketing Consultant Template 78

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Write them down beginning with this process. Workbooks / Downloads.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. How can you convince them to buy your product? Sponsored post.

Software 107

Software LinkedIn Content management systems How To 107

Pam Moore

SEPTEMBER 26, 2019

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Would you like to become part of the natural conversation earlier in the customer research and buying process? If you answer no to this question, would you like to be?

Brands 60

Brands How To B2B Training 60

Hootsuite

MAY 8, 2023

Potential customers can’t just click a button to buy — instead, they complete an application and qualification process to get a quote. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Free Demo Lead generation Insurance is generally not an impulse buy.

Insurance 88

Insurance Social Media Policies HootSuite 88

Hootsuite

JULY 24, 2023

Free accounts have limited templates, you cannot create original graphics, and you can’t download raw files to your computer. You can use your platform to educate your audience and grow your following, solidifying your brand’s reputation in the process. That being said, for most realtors, it gets the job done.

Real Estate 75

Real Estate Social Media Tools HootSuite 75

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Content Marketing. Search Engine Optimization (SEO ).

AJAX 194

AJAX SEO Engineering Metrics 194

Jon Loomer

OCTOBER 7, 2015

Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. The process is streamlined to be much more efficient, and you can expect that advertisers will be seeing more leads (and lower cost per lead) as a result. Load time is vastly improved.

Video 120

Video Insurance Facebook Automotive 120

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

71% of B2B buyers read an average of 3-5 blog posts about a product/service before buying it (Source: Demand Gen ). Affiliate marketing is the process of paying other websites, such as online magazines or personal blogs, to promote your products/ services and generate traffic and leads for you. What Is Affiliate Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Hootsuite

MAY 11, 2023

Bonus: Download a free pack of 3 fully customizable YouTube video description templates. A behind-the-scenes look at your creative process If you’re an artist, musician, or photographer, why not shoot a video that showcases your creative process? Especially ones that your audience will love and engage with.

YouTube 103

YouTube Video Film Sports 103

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Write them down beginning with this process. Workbooks / Downloads.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

OCTOBER 9, 2013

Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you. You need to leverage the power of helpful content to create a sense of attachment between a prospect and your company before the sales process starts.

Content 141

Content Proposal B2B Meeting 141

Pam Moore

SEPTEMBER 9, 2020

Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? A sales and marketing conversion funnel can help ensure that your target buyer finds your content, consumes your content and hopefully chooses to buy from YOU and your business! Bottom of Funnel. SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Laurel Papworth

DECEMBER 21, 2023

So when you buy a pack of TimTams, it tells you the calories and the sugars and the carbs. And now, of course, it’s like, yeah, download, instal, start running. How do you think through your processes and then just show the AI because it recognises patterns. They’re able to be downloaded, they’re open source.

Course 52

Course Committee Data Training 52

agora pulse

MARCH 1, 2021

We’ll walk you through the process and help you to grab more leads and nab those sales! They’re sending out strong buying signals and they’re openly expressing a desire to potentially become a paid customer of yours. Publish downloadable gated content like ebooks and whitepapers. Bonus: Free SMART Strategy Ebook.

How To 174

How To Hashtag LinkedIn Newsletter 174

agora pulse

OCTOBER 1, 2019

You’ll get requests about changing shipping speeds or locations after the order has been processed. The holidays, after all, are a time where people are consistently buying gifts for other people. If you’re worried about not keeping up, download the Agorapulse mobile app. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

You’ll get requests about changing shipping speeds or locations after the order has been processed. The holidays, after all, are a time where people are consistently buying gifts for other people. If you’re worried about not keeping up, download the Agorapulse mobile app. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 8, 2016

In most companies – especially B2B firms – sales and marketing don’t get along. I’ve embedded a modified version of the slides below, for your perusal and download. And with 70% of B2B marketers planning to create more content than ever this year, that trend won’t be reversing any time soon.

How To 60

How To Embedding B2B Patterns 60

Kikolani

AUGUST 23, 2016

76% of B2B marketers claim that they will produce more content in 2016. Although there is a big variety of articles that suggest ‘top tools and apps for bloggers’ aka ‘download all of them’, most of them are: well-known for proficient bloggers. 79% of users scan your text instead of reading it. Creating images.

Blogger 60

Blogger Tools Template Templates 60

Kikolani

AUGUST 23, 2016

76% of B2B marketers claim that they will produce more content in 2016. Although there is a big variety of articles that suggest ‘top tools and apps for bloggers’ aka ‘download all of them’, most of them are: well-known for proficient bloggers. 79% of users scan your text instead of reading it. Creating images.

Blogger 60

Blogger Tools Template Templates 60