Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Buzz Marketing for Technology

MARCH 9, 2010

In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. The question is – What is the appropriate level of budget to support social media for a B2B company? I actually tried to tackle this question a few times on my blog before.

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

FEBRUARY 28, 2022

Social media has a different tone than formal surveys and employee feedback on Glassdoor, so you may be able to find more candid feedback here. Make sure to integrate the language from your USP into as much company content as possible, including blog posts, videos, and podcasts. Develop an Employee Advocacy Program.

Company 136

Company B2B Brands How To 136

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Buzzlogix

JANUARY 11, 2018

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. What’s more, according to a survey by Regalix Inc., Reach out to Clients via SMS.

B2B 40

B2B Mobile SMS Tips 40

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 23, 2024

Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Ads (ad clicks, survey answers).

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 126

Discount Marketing How To B2B 126

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. Identify content gaps.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. V3B Blog ). The CMO Survey ). MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Don’t overwhelm your happy people. “We

Case Study 164

Case Study Brands B2B Marketing 164

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. The post Digital Marketing Trends to Watch in 2019 appeared first on B2B Marketing Blog | Webbiquity.

Trends 166

Trends Marketing Influencer B2B 166

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Create blog posts and articles around issues your brand aims to solve.

Reputation 59

Reputation Brands Construction How To 59

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

The Realtime Report

FEBRUARY 3, 2019

There is a generational difference in the content that influences people to visit a company’s website from social media, according to a new survey from Visual Objects , a portfolio website that showcases work from top creative firms from around the world. Offers and Promotions on Social Media Don’t Influence Millennials.

Influencer 79

Influencer Social Media Survey B2B 79

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. Blog writing and search engine optimization can, however. You blog consistently. Many businesses blog solely for traffic. Have you heard the term? Learn it well.

SEO 97

SEO Hubspot Press Release Engineering 97

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

APRIL 11, 2019

As reported by Smart Insights, the survey company Crowdtap found that 64% of people use social media for shopping inspiration. This suggests that paid social media operates as a valuable touchpoint in the conversion process, meaning people use social to research and survey items before they purchase a product.

Small Business 133

Small Business Organization Social Media Authentication 133

Waxing UnLyrical

AUGUST 2, 2018

Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Think ebooks, white papers and even blog posts. Ask for feedback, ideas and insights.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing.

Report 191

Report Social Media B2B Newsvine 191

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Analysis 105

Analysis Sentiment Marketing How To 105

Kikolani

JUNE 21, 2016

Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Just take a look at this amazing blogging statistics meter from worldometers.info.

Strategy 60

Strategy Content Marketing Influencer 60

Writtent Blog

JUNE 21, 2013

Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How to Turn One Idea Into a Bottomless Backlog of Blog Posts. But in fact blogging is not exactly about inspiration – the efficiency of your writing depends heavily on your discipline and regiment.

Comments 76

Comments Influencer Marketing Statistics 76

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success.

Strategy 144

Strategy Metrics Process B2B 144

Kikolani

JANUARY 16, 2011

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: How important is video blogging as compared to typical blogging?

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . As spoken of above, keyword opportunities can help you know how to target your audience with published content on a blog or through targeted social media advertisements. . How Do I Find Keyword Opportunities?

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 106

Influencer Marketing Collaboration ROI 106

Convince & Convert

MARCH 8, 2012

We should include a photo of you in your pants again in the blog post so that people can identify you by your pants. Forrester’s consulting division did a survey of over 100 V.P. You have a Tumblr blog as well that contains your Instagram feed , is that right? Jay: Yeah, that’s exactly what happens.

Company 120

Company Instagram B2B Survey 120

Mindjumpers

APRIL 14, 2011

To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. -

Social Media 215

Social Media Conference Report Upcoming 215