Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

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Platform Social Media Tumblr Reddit 119

Pixlee

JULY 30, 2019

Food and travel are blossoming as digitally native millennials prioritize experiences over belongings. Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. I work with socially, sustainable and eco-conscious brands. Jen Morilla. Luisa Ruocco.

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Travel Influencer Delicious Authentication 66

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples). Let’s dive in.

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Examples Social Media Skills Team 102

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

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Social Media UGC Adwords Influencer 132

Ignite Social Media

JUNE 10, 2022

With social media, we can celebrate practically every day with an overabundance of fun, obscure, and sometimes downright bizarre holidays. Social holidays are a fun way for your brand to engage with your followers, spread a little cheer, and show some personality. A travel brand might post about chocolate from around the world.

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Brands Authentication Education Conversation 145

Pixlee

FEBRUARY 8, 2021

Social media helps us connect with friends, family, and even strangers from halfway around the world. However, social media can also breed negativity, which can affect people’s mental health. For some people, affirmation on social media in the form of likes and comments can affect self-esteem.

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Social Media UGC Marketing Communities 97

The Realtime Report

MAY 22, 2023

Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services. Social media marketing tools are necessary for any business to maintain a healthy public image and engage with customers.

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Platform Engagement Loyalty API 91

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

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Video Social Media Strategy Film 144

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way.

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Travel Influencer Brands Airlines 66

Hootsuite

OCTOBER 30, 2023

We don’t just do social media experiments to kill time over here at Hootsuite HQ: we do them to serve the people. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. It’s seriously easy. What do the results mean?

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Hashtag HootSuite Apple Instagram 106

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

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Social Media HootSuite Template Templates 145

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. Enjoy Jay's Story. avid food TV viewers.

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Travel Hosting Social Media Influencer 75

Sherrilynne Starkie

FEBRUARY 14, 2019

“Canadian Living has built that trust through authenticity, ingenuity, dedication to quality content and backing up what we say with what we do.” They know the same quality goes into all of our content, whether it’s fashion and beauty, travel, relationships, health and fitness or home and garden.”

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Badge Fashion Travel Survey 150

Hootsuite

APRIL 18, 2022

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. Presenting: a copy-and-paste-ready list of specific hashtags to use for your fitness Reels, funny Reels, travel Reels, food Reels, and fashion Reels. Travel hashtags for Instagram Reels. travelling.

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Hashtag Instagram HootSuite Travel 141

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Social Media How To Hosting Hashtag 111

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

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Platform Social Media Small Business Instagram 78

Later

JUNE 12, 2020

To help you better understand the holiday and how brands can successfully celebrate Juneteenth on social media, we asked social media strategist and photographer Dante Nicholas to share his knowledge on the day! How Brands can Celebrate Juneteenth on Social Media. If not, you’re probably not alone.

Social Media 106

Social Media Brands Creative Commons Education 106

Harp Interactive

NOVEMBER 2, 2009

What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think. Be authentic. Be authentic. beginners would like to know.&#.

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Social Media Flickr Tweetdeck Marketing 264

Ignite Social Media

AUGUST 28, 2023

How to Protect Your Brand in Influencer Partnerships There are a few precautionary measures you can take to help protect your brand as you prepare to hire influencers for your social media marketing campaign. Have a Solid Contract Once you decide to work with a social media influencer, have a solid influencer contract in place.

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Influencer Brands Travel Sentiment 78

Webbiquity SMM

JULY 2, 2019

If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), If you want your message to travel around the web, use cats as your mascots. Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness.

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B2B Meme Marketing Authentication 170

Sprout Social

JUNE 29, 2023

Keep reading to learn how to build the business case for creating more lo-fi content, and ways to integrate it into your social strategy. What is lo-fi social media content? Lo-fi social media content is personality-driven social media content that has low production value.

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Content How To Trends ROI 113

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. We get it, not everyone is a content superstar, but this brings authenticity to the brand.

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Strategy Marketing Banking Influencer 175

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. I want these influencers to be authentic when they talk about certain themes or products.” Kennedy points to the example of content for a yoga company.

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ROI Influencer Marketing Survey 107

Sprout Social

JANUARY 20, 2017

It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Invite your audience to share their own travel adventures.

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Travel Industry Geotagging Content 40

Later

JULY 29, 2021

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. How do you support this on social media? Our mission is to inspire creative thinking with content based on art, culture, and travel.

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Brands Travel Instagram Curation 66

Sprout Social

DECEMBER 29, 2022

In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. They’re also seeking authentic interactions on their favorite social platforms. Social media is a great way to build and maintain loyalty.

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Reputation Sentiment Loyalty Nielsen 90

Pixlee

APRIL 4, 2019

User-generated content is possibly one of the greatest hallmarks of social media platforms. The overwhelming popularity of social media platforms like Facebook, Instagram, YouTube, and Twitter each represent unique facets of your community and offer content that can be used in dynamic ways. Future Platforms.

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Platform UGC Social Media Content 69

Waxing UnLyrical

DECEMBER 4, 2018

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers.

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Influencer Trends Marketing Real Estate 193

Sprout Social

JUNE 14, 2022

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. Hear all about my road trip travels…on one tank of gas on my next #GoToGrandma @zoomerradio 7:30am May 28 pic.twitter.com/ExHMDtEXP8.

Influencer 99

Influencer Authentication Class Travel 99

Diva Marketing Blog

JUNE 19, 2016

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel. Enjoy Jay's Story. avid food TV viewers.

Travel 40

Travel Hosting Social Media Influencer 40

Rebekah Radice

MARCH 19, 2017

Using social media before, during, and after an event will set you apart. As a speaker , I spend a lot of time traveling, networking and connecting. Want to get a jumpstart and use social media for your next event? How ALL Wildly Successful People Use Social Media for Events. How do I know?

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Eventful Social Media Conference Hashtag 132

Sprout Social

NOVEMBER 17, 2022

Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. Instagram Reel ideas for travel / tourism brands.

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Types Instagram Brands Collaboration 118

Hootsuite

AUGUST 30, 2022

But as we’ve learned from all sorts of shiny new social media features over the years (ahem, Twitter Fleets): Just because you can do something doesn’t always mean you should. But overall, Reels that featured personal, authentic content made the biggest impact. Authenticity is the ultimate algorithm hack.

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HootSuite Authentication Instagram Construction 91

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. According to an eMarketer survey, between 46% and 51% of US adults claimed they were using social media more since the outbreak began.

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Influencer Metrics Campaign Survey 189

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Known for her hilarious reaction duet videos, travel vlogs and skits, she’s quickly becoming one of the UK TikTok’s most popular comedy creators. Looking to build buzz for your UK-based brand? Ayamé Ponder With over 3.2

Influencer 101

Influencer Brands Fashion Review 101

Pixlee

AUGUST 10, 2020

Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget.

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Video Marketing UGC Hashtag 98