Convince & Convert

JULY 20, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s the same company that did the net promoter scores that kind of come up with a social media score that’s kind of parallel to that.

Digg 113

Digg Communities MySpace YouTube 113

Techipedia: Tamar Weinberg

JANUARY 28, 2010

There you have it: seven viral video characteristics that start the conversations and get the wheels turning. To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Answers Yahoo!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Hotels in NYC are costly.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It doesn’t matter what industry you’re in.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? Scott is entertaining and authentic – I’m looking forward to reading this one. Ive founded 5 companies, and spent 15 years running digital marketing agencies. A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. But, it's not all conversational. Because the real advantage email has over social is data.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

FEBRUARY 11, 2010

(I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer.

Social Media 114

Social Media Strategy Apple iPhone 114

Diva Marketing Blog

SEPTEMBER 22, 2009

I think there was a lot of experimentation with social networks, starting most memorably with Friendster, then MySpace and now Facebook. This medium was built on the chief cornerstones of authenticity and transparency and any attempt to “game” the system should be met with complete disdain. At least, I hope it doesn’t. I’m kidding.)

Handbook 63

Handbook Real Estate Travel MySpace 63

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. The Lawyers R Coming. Im Jay Baer.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

MAY 25, 2010

I first heard you on Marketing Profs — very impressed with your authentic teaching style. I first heard you on Marketing Profs — very impressed with your authentic teaching style. by @jaybaer: [link] (via @ginidietrich) [link] Patrick Reyes The digital eco system can be applied to large companies too!

Marketing 124

Marketing Social CRM Conference Social Media 124

Social Media Strategery

DECEMBER 22, 2008

I love logging into Twitter and seeing so many different conversations centered around Government 2.0. Here’s the thing – unless your organization is ready for transparency and authenticity, and has instilled a culture of sharing, you’re going to have a lot of trouble successfully spreading social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). It’s just more authentic and believable that way.

FAQ 139

FAQ Content Consultant Social Media 139

Social Media Strategery

DECEMBER 13, 2008

The technology can and will change, but the authenticity and relationships that the technology enables isn’t going anywhere. I think that the biggest challenge for individuals in large or small organizations, public or private sector is making the mental shift from broadcasting information to participating in the conversation.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters?

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 129

Social Media Strategy Influencer Case Study 129

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). A great example is how he provided a deep matrix into Google Buzz, Facebook, MySpace, and Twitter just a few days after Buzz was launched.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. You might also ask, “if this secondary account represents a company, how should I identify myself in the interest of being transparent?&# Transparency. Thanks for posting. So what do you do? I was still me.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions.

Social Media 267

Social Media SEO Blogger Communities 267

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 23, 2008

His book has been the topic of conversation just about everywhere , and for good reason. Don’t be a marketer, when interacting with social media sites, be your self, have an authentic voice. Another well-known individual who utilized the blogosphere efficiently in his marketing efforts is 29-year-old Tim Ferriss. Answers Yahoo!

Sites 101

Sites Social Media Digg Blogosphere 101

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Diva Marketing Blog

JULY 2, 2009

Using social media as a marketing strategy for your company/brand or helping clients use social media as a marketing strategy. 2 sentences about your company. - The food is authentic Italian, and we do our best to create an atmosphere that is casual and family-friendly but that puts customer service in the highest priority.

Social Media 63

Social Media Hotels MySpace Consultant 63

Convince & Convert

SEPTEMBER 15, 2010

link] Go2Mach2 Thanks Jay…Your chart is a good description of how the “process&# of Social Media Marketing should be viewed by most companies. link] jaybaer Congrats on the new company! link] jaybaer Congrats on the new company! I believe we should all view ourselves as Social Media Toddlers.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 129

Social Media Strategy Automotive SEO 129

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. A Cheat Sheet to Help You Conquer Social Media by Fast Company. Rebecca Corliss reveals an easy five-step, 10-minute daily process for keeping on eye on what’s being said about your company across popular social media venues.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. Enough said. Some things never change.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Viper Chill

MARCH 22, 2010

MySpace played it safe and stopped innovating, and then Facebook stole the social network crown. Some for another company and a couple of my own. Reply Gary Arndt says: March 22, 2010 at 1:15 pm I had the benefit of having started an internet company in the early/mid 90’s when I was in my 20’s. Pretty frustrating.

Blogosphere 79

Blogosphere Blogger Sites Comments 79

Techipedia: Tamar Weinberg

JULY 7, 2010

Meanwhile, I’ve been working on building out a social media strategic plan for a really interesting company. Essentially, the actual user’s Twitter account became a broadcast medium but not a conversational one. Look what Fast Company did. People think numbers predict influence. Look at me! I’m in my bubble!&#

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

Couldn’t you have a lot more people in your company creating content? link] Russ Henneberry I find myself simply shifting the way I communicate to social media channels — rather than communicating through email, I have several people (even clients) that we have found a perfectly comfortable conversation medium through Twitter.

Social Media 148

Social Media Strategy Energy Consultant 148