Sprout Social

SEPTEMBER 21, 2023

Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview.

Influencer 90

Influencer UGC Metrics Case Study 90

BeingOptimist

JULY 15, 2021

Use Hashtags in the Right Way for SEO /Tik Tok Marketing. Tik Tok SEO will be an easy job for you if you use relevant hashtags when posting videos. For the ones who do not know about hashtags, there is the search option where they can type in broad, relevant keywords. Use Case Studies and Testimonials.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Hootsuite

JANUARY 18, 2024

In fact, in some cases, a more improvised feel can actually add it the appeal of a post. It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. To really achieve organic reach with your content, mastering the fine art of hashtagging is key.

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 111

Brands How To Authentication Collaboration 111

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores.

Blogger 155

Blogger Fashion Case Study Brands 155

Buffer Social

JUNE 6, 2022

The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

UGC 71

UGC Content Case Study Influencer 71

Social Media Strategies Summit

NOVEMBER 12, 2020

You can also use a list of day-specific hashtags to guide the planning process. According to a case study by Coschedule , Disney Parks has a rigid content calendar that includes up to five tweets and two Facebook posts per day. Social media scheduling programs like HootSuite also have convenient planning options.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Social Media Strategies Summit

APRIL 4, 2019

The focus on ROI aligns with the desire for greater transparency and authenticity in the face of growing pressure to address fake followers and bots. Common tracking assets include campaign hashtags, tagged or affiliate links, platform-specific data and discount codes. Platform-Specific Data, Campaign Hashtags. image source ).

ROI 103

ROI Influencer Marketing How To 103

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. How to create a hashtag strategy for more LinkedIn engagement.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Case Study 100

Case Study Banking Campaign Reputation 100

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. They’re the most authentic influencers you can find—they already know the ins and outs of your products and services and have a genuine relationship with your brand.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Socialmedia.biz

SEPTEMBER 12, 2016

There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Image source: https://business.instagram.com/#case-studies. Use high-quality, authentic-feeling images to create compelling, bite-sized experiences and that your audience won’t be able to resist.

Instagram 60

Instagram Tips UGC Case Study 60

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Authentic Experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience.

Influencer 115

Influencer Marketing Nielsen Authentication 115

agora pulse

DECEMBER 20, 2016

Fortunately, there are some tested methods to boost views on your Instagram videos, backed by data and case studies. Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. hashtags per post.

Instagram 60

Instagram Video Hashtag Case Study 60

Social Media Strategies Summit

FEBRUARY 4, 2021

Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business. Choose up to three hashtags, including those that are commonly used in the industry or ones that your target audience would use to search to find you. Why waste the opportunity?

B2B 130

B2B LinkedIn Strategy Brands 130

agora pulse

MARCH 18, 2020

An example of this is case studies. As long as your case study steps through something practical that your audience can implement, then it is really valuable to them but also very valuable to you because you get to share the great work you do. Do I trust you? Do you see ME consistently? ” website | Twitter.

Social Media 101

Social Media Tips Marketing UGC 101

Keyhole.co

NOVEMBER 22, 2023

Using narratives, personal stories, or case studies is a great way to connect emotionally with your audience. Case Studies Currently, thousands of businesses have thrived using Facebook for marketing. Storytelling content strategy. Engagement, measuring likes, shares, and comments to gauge user interaction.

Brands 52

Brands Facebook Marketing Advertising 52

Rebekah Radice

NOVEMBER 24, 2017

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Follow Industry Hashtags to Boost Exposure.

Hashtag 138

Hashtag Influencer Trends Industry 138

Ignite Social Media

JUNE 16, 2016

Using the hashtag #JokesFromDad , HH Gregg asked fans to share their favorite dad jokes, with the best submissions being acted out by cute kids in oversized suits and ties. Check out our client case study for Go Red For Women for tips on how to maximize your social strategy. ” Keurig: Dad Knows Best.

Communities 60

Communities Tips Content Authentication 60

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia.

Campaign 43

Campaign UGC Content Tourism 43

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. Authentic Experience. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I love this case study because it really demonstrates the value of authenticity and natural storytelling. Just market to humans as another human.

Case Study 154

Case Study Study Authentication How To 154

Pixlee

FEBRUARY 25, 2020

This was the main idea behind the campaign that was running with a branded hashtag #TooSickToBeSick. The majority of online shoppers perceive user-generated content to be the most authentic and trustworthy , and TikTok’s ‘challenge’ format naturally encourages user-generated content in hopes that a video will become viral.

Influencer 66

Influencer Campaign Marketing Case Study 66

Oktopost

AUGUST 10, 2023

Adobe leverages user-generated content to share authentic case studies that showcase their product’s value and builds brand loyalty. They also amplify their employees’ voices with the hashtag, #adobelife. This way, they leave their audiences coming back for more content to consume.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 17, 2023

The winners of social listening for brand reputation management From these social listening case studies, you can learn new ways to leverage online chatter and feedback to transform your business and the lives of your customers. By properly securing your social media accounts with multiple authentication methods and access controls.

Examples 59

Examples Brands Sentiment Reputation 59

Buffer Social

SEPTEMBER 12, 2018

AJ&Smart uses Stories to be provide an authentic look at what the agency is like day-to-day and tries to show as much of what’s happening in real-time as possible. AJ&Smart has been incredibly successful on social media by being authentic and sharing what goes on at the agency every day. Head of Media, AJ&Smart.

Social Media 96

Social Media Instagram Authentication Team 96

Buffer Social

FEBRUARY 22, 2017

The Humans of New York Facebook Page is a great case study for this. Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell.

Social Media 111

Social Media Hashtag Curation Instagram 111

Keyhole.co

APRIL 20, 2023

You can type keywords, click popular hashtags, follow significant events, be involved in publications, articles, blog posts, and websites of local and national media outlets, subscribe to journalists, and read various audiences’ chat rooms or online forums. Keyhole analyzes keywords, hashtags, and URLs on social media to keep you on track.

Aggregator 52

Aggregator News Trends Social Media 52

Keyhole.co

MARCH 3, 2023

We’ll also jump right into one of the most successful case studies of marketing on Reddit, walking you through their strategy and dissecting how they succeeded. Be Authentic Being authentic goes deeper than simply being honest. The Reddit community has seen it all, and will spot your scheme from a mile away.

Reddit 52

Reddit Marketing Lurker Posterous 52

Buffer Social

JULY 1, 2016

It serves as a buffer and a bridge between the complete authenticity of being online 24/7 and also planning everything to a T. It really helps us stay authentic while also being able to grow our business, scale our business. Scheduling really helps us bridge the gap between automation and authenticity. for hashtag research.

Authentication 63

Authentication SEO How To Case Study 63

Rebekah Radice

NOVEMBER 24, 2017

Each of those will translate into the hashtags, topics, and words your target audience uses and those that matter most to them in life and business. By using the same hashtags and keywords as your audience, you significantly increase your chances of showing up in their search. Follow Industry Hashtags to Boost Exposure.

Hashtag 60

Hashtag Influencer Trends Industry 60

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Using the holiday where most Americans express their thanks, a part of the TweetsGiving initiative was to act as a creativity catalyst, asking people to tweet what they were thankful for with the #tweetsgiving hashtag. Are you a company or do you know a company that has immersed itself in the social media waters and succeeded?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Later

SEPTEMBER 12, 2019

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram. Consumers are 2.4 Ask Permission: .

UGC 60

UGC Content Instagram Hashtag 60

Later

JUNE 12, 2019

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . In a way, our digital shoutouts are kind of like “mini case studies.” View this post on Instagram. Today's #LaterFeature-d brand is out of this world. ??

Instagram 73

Instagram UGC Feed Feedly 73

Buffer Social

AUGUST 12, 2019

Reddit wants authentic contributions — which of course makes sense. But If you approach your conversations with authenticity, then you should be in good shape. First and foremost, you must be an authentic contributor to the Reddit community. So why does Reddit fly under-the-radar when it comes to social media marketing options?

Reddit 65

Reddit Strategy Marketing Authentication 65

Buffer Social

SEPTEMBER 24, 2018

Hailley : Welcome to episode #113, I’m Hailley Griffis and this week we’re bringing you the latest and greatest in the world of social media and and marketing, starting with a couple of case studies on how two companies used social media to generate hundreds of thousands of dollars in sales, plus some big news from Twitter.

LinkedIn 60

LinkedIn News Social Media Brands 60