Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. A must-listen episode for any social enthusiast! One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In fact, over 78% of social sellers who utilize LinkedIn to engage with prospects outperform their peers who aren’t social selling.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

APRIL 4, 2023

And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. Their user generated content (UGC) is considered to be much more authentic than brand messaging. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.

Brands 129

Brands ROI UGC Authentication 129

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

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Case Study Activities Study Campaign 79

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base?

Campaign 255

Campaign Social Media Tips Transportation 255

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Trend #1: Focus on Generation Z.

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Platform Social Media Influencer Trends 271

Oktopost

FEBRUARY 28, 2024

Firstly, no matter the size of your organization, you can’t cater to the specific tone, voice, and personality of each employee at your company. Our AI Rephrasing for Advocates tool helps your employees rephrase advocacy content quickly to match their style and persona, increasing the likelihood that they’ll be comfortable posting on social.

Tools 62

Tools Content B2B Social Media Management 62

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Be authentically you.

Brands 105

Brands Authentication Template Templates 105

Hootsuite

NOVEMBER 28, 2022

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is social media advocacy? Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. Source: airbnb.ca/askasuperhost.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128

Unmetric

JUNE 11, 2019

Their social media organizer helps to visualize your complete social strategy in one place. CoSchedule has more to offer besides their social media organizer. It helps track social media accounts and manage marketing campaigns. Zoho Social. G2Crowd Rating: 4.1. CoSchedule. G2Crowd Rating: 3.7.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JUNE 26, 2023

These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Keep your videos as authentic as possible. Repurpose content efficiently For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. The initial returns were minimal.

Social Media 110

Social Media Insurance ROI Meme 110

Keyhole.co

MARCH 7, 2024

Choose a niche that’s right for you Becoming an Instagram influencer, or any social media influencer for the matter, requires finding a niche to focus on. To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. Prepping your account 1.

Influencer 52

Influencer Instagram Tips How To 52

Pixlee

OCTOBER 25, 2021

Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers. This isn’t surprising, as we know word-of-mouth marketing is one of the most powerful marketing avenues out there, and UGC amplifies that organically. Use a UGC Platform.

UGC 52

UGC Content Widget Influencer 52

Sprout Social

JUNE 27, 2022

We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Keeping up with these social trends isn’t just a B2C priority. We use Smartsheet to organize video concepts and then decide on our favorites.

B2B 136

B2B Brands Marketing How To 136

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. It’s a much better idea to customize your posts for the specific requirements and demographics of each social network. Here are some more tips for growing your Instagram audience through authentic engagement.

Software 145

Software Instagram Tools HootSuite 145

Mindjumpers

JULY 7, 2010

My first thought was that these talented guys must have had been featured in some kind of viral campaign – the most obvious guess – for a beer or soft drink brand. Well, except for a polished beer commercial that plays on the concept, but without authenticity. I couldn’t help smiling. These guys were great.

Disqus 208

Disqus Fashion YouTube Policies 208

Mindjumpers

AUGUST 12, 2010

3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. When talking about authentication, it is crucial to show that you are not involved in spamming. – in both the subject line and the content of your email.

Tips 206

Tips Marketing Authentication Disqus 206

Convince & Convert

MAY 27, 2014

Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses. He has a huge and loyal social network.

Case Study 145

Case Study Study Influencer Project 145

Later

JUNE 28, 2021

The study found that 89% of business decision-makers have a more positive perception of potential partner organizations if they share high-quality thought leadership (including opinion posts, webinars, presentations, research reports, and more). Organic growth on any social network can be a challenge, and LinkedIn is no exception.

B2B 88

B2B LinkedIn Marketing How To 88

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

OCTOBER 12, 2020

User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. With tools like Sprout, you can monitor mentions and tags to identify UGC that are worth Retweeting/Regramming, giving your followers some social love and converting customers into loyal fans.

Content 143

Content Metrics UGC Conversation 143

Audiense

FEBRUARY 15, 2018

Today, we have one of the most powerful data sources at our fingertips: social data. Social data has become easily accessible via a variety of social networks, waiting to be extracted, and gathered in hope to provide valuable consumer insights. Creativity and Brainstorming. The ROI of doing nothing.

ROI 74

ROI Data Cost Influencer 74

The Realtime Report

FEBRUARY 16, 2017

Content and social networks are the new currency. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Key Questions: – Is influencer marketing a strategic priority for your organization?

Video 131

Video Retail Influencer YouTube 131

Sprout Social

AUGUST 14, 2018

Around 96% of advertising experts say that Facebook produces greater ROI than any other social network. At the 2018 F8 conference hosted by Facebook, the social media platform revealed that Stories are one of their most popular services. More people are switching to the Stories format to connect in an organic and immediate way.

Brands 91

Brands Facebook Upcoming Real Estate 91

Sprout Social

NOVEMBER 11, 2019

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Make your advertising more authentic via influencers.

Marketing 89

Marketing How To Authentication Discount 89

Sprout Social

APRIL 21, 2020

Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. Reimagine and tap into the resources you already have.

How To 125

How To Social Media Management Metrics Team 125

Sprout Social

DECEMBER 7, 2018

In their own words , the end-game is more authenticity and transparency between Pages owners and their respective audiences. These updates are part of our continued efforts to increase authenticity and transparency of Pages on our platform.” The first step is to turn on two-factor authentication for your Facebook account.

Publishing 98

Publishing Facebook Authentication Overview 98

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Source: Digital 2022 Global Overview Report.

Tips 141

Tips HootSuite Facebook How To 141

Mindjumpers

SEPTEMBER 30, 2010

The viral spread from consumer to consumer that can be created on Facebook is a more authentic way to spread awareness than the brand always pushing the product themselves. For the brands it has been of great value that they not only can connect with consumers, but consumers can also connect with each other.

Facebook 171

Facebook Marketing Policies Disqus 171

Keyhole.co

JANUARY 6, 2022

billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. The platform allows in-app editing and various filters, fun effects, music overlays, and integrates with other social media platforms. Hashtags on TikTok help you reach an organic audience.

Marketing 52

Marketing Hashtag Trends Influencer 52

Sprout Social

JUNE 15, 2020

This adds some extra steps to your campaigns, providing more opportunities for leads to drop out of your funnel. Likewise, these extra steps make it more difficult to market via social media to those who are most likely to become customers (think: people who’ve visited your website). And with that, we wrap up our guide!

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Social Media Privacy Marketing Policies 132