article thumbnail

RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Users who choose to participate in these campaigns and actively promote brands via social media and text messaging are rewarded each step of the way, creating a powerful incentive for continued engagement.

article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Francis Bourgeois is a great example. Image source.

Campaign 305
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 social advocacy examples that prove authenticity pays off

Sprout Social

There are few sure bets when it comes to organic reach on social media. Vizient Vizient , the largest healthcare performance improvement organization in the US, saw a 200% increase in engagements within the first six months of launching their social advocacy program. And yet, social advocacy examples continue to be the exception.

article thumbnail

10 behind-the-scenes content ideas for your next campaign

Sprout Social

Why behind-the-scenes content works According to The 2023 Sprout Social Index™ , the top three things consumers don’t see enough of from brands on social are authentic, non-promotional content, transparency about business practices and values, and information about how products are made/sourced.

article thumbnail

How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically. The best message is one that your diverse, authentic community is already sharing. Some organizations are already better amplifying a diverse community. Authenticity here is key.

article thumbnail

32 Signs You Might Be a Social Media Marketing O.G.

Ignite Social Media

The phrase “ 16% organic reach ” makes you nostalgic; 17. You remember when social media was all about authenticity , then became about a perfectly curated feed, then came back around to authenticity again; 25. You remember organic-only days when paid media wasn’t an option , and then when it became a necessity; 28.

Flash Mob 157
article thumbnail

Does Organic or Paid Social Media Work Better for Small Businesses?

The Realtime Report

Does Organic or Paid Social Media Work Better for Small Businesses? Or does relying on authentic and organic engagement have the most impact? How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. By Kirsten Herhold.