Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Likeable

NOVEMBER 13, 2019

After all, neuromarketing experts found that campaigns that tap into emotions and sentiment perform twice as well as those with purely informative content. To illustrate that point and get your creative juices flowing, we’ve developed some thought starters for holiday campaigns (organized from least to most effort!)

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

B2B 119

B2B Influencer Brands Marketing 119

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

B2B 69

B2B Social Media Strategy Reputation 69

Oktopost

JULY 22, 2021

With over 18 years of experience, his knowledge of Digital Sales and Marketing Strategy, lead generation, CRM and Customer Loyalty, Content Strategy and Creation, Online Sales Growth and SEO/SEM and Social Media Strategy are an asset to the organization. He resides outside of Philadelphia with his wife, two daughters and three dogs.

B2B 118

B2B Apple Loyalty Hosting 118

Pixlee

MAY 8, 2017

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? In this post, we’re going to define brand loyalty and show you how to create it with user-generated content. What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Pixlee

MAY 8, 2017

It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? In this post, we’re going to define brand loyalty and show you how to create it with user-generated content. What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Sprout Social

APRIL 4, 2023

And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. Their user generated content (UGC) is considered to be much more authentic than brand messaging. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

JANUARY 12, 2022

And despite popular belief, driving more discussions and recommendations doesn’t happen organically or by accident. These stories and experiences are typically shared organically (think: not paid), although brands can prompt customers to share them as well. . Make a meaningful impact on customers through authenticity.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

APRIL 19, 2022

Brand collaborations and cobranding are a win-win–plus, these campaigns can cost 25x less than other forms of digital marketing. launched a TikTok “reality show” style campaign, “ Eyes. The campaign featured three challenges set by influencer judges with the winners taking home a year’s worth of free e.l.f. While e.l.f.’s

Collaboration 88

Collaboration Brands Loyalty Campaign 88

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. With Sprout, customize listening topics based on specific social campaigns and get targeted insights.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Ready to get involved?

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

JULY 6, 2022

Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Promote your products with organic posts. You should publish both organic posts and paid advertising. Organic posts help to build your awareness, follower loyalty, and brand personality.

Instagram 117

Instagram HootSuite UGC Influencer 117

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns.

Influencer 96

Influencer Marketing UGC How To 96

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Build brand loyalty. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The rumors are true.). View this post on Instagram.

Social Media 142

Social Media Meme HootSuite Influencer 142

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. Along with UGC being 35% more memorable than other media, and 50% more trusted by consumers, there are a variety of stats that back up its powers in boosting ecommerce and customer loyalty.

UGC 98

UGC Brands Content Authentication 98

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Create targeted micro-campaigns that address these groups specifically.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Pixlee

JANUARY 20, 2022

An engaged fanbase isn’t easy to come by in a world where likes and followers are difficult to amass organically. These esports stars have an organic following that they have built from the ground up. Another factor that makes influencer marketing work so well with esports is the authenticity of the influencers.

Influencer 82

Influencer Brands Marketing How To 82

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. This builds trust, loyalty, and brand recognition while also enabling you to get to know your audience on an even deeper level.

Social Media 62

Social Media B2B Sentiment How To 62

Pixlee

JULY 21, 2021

This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. You can use different types of interactive content depending on your marketing objective, the campaign, and your target audience. Embrace Authenticity Through Real-World Stories .

Engagement 98

Engagement UGC Content Insurance 98

Pixlee

SEPTEMBER 21, 2020

One of the most effective ways to diversify your content organically is through user-generated content (UGC). Guess’s #InMyDenim TikTok Campaign. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. KiraGrace’s Brand Story through Customers.

UGC 56

UGC Brands Apparel Content 56

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This helps you understand customer sentiment in real time, monitor brand health and respond swiftly to market trends, ultimately fostering stronger customer relationships and brand loyalty.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

JUNE 26, 2023

These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

MARCH 20, 2023

Short-form video helps you reach more people organically Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets. What makes this series so special is that it was spurred organically from our community—it was something they were already posting about. And brand loyalty matters.

Buy 118

Buy Video How To Template 118

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

Authentication 122

Authentication Tips Marketing UGC 122

Pixlee

DECEMBER 6, 2021

Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . Ambassador marketing is one of the best ways to inspire brand loyalty and see those sales figures rise. . Their authenticity will shine through if they are genuine fans of your products. .

UGC 52

UGC Marketing Influencer Loyalty 52

Oktopost

AUGUST 4, 2023

While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees? Your employees hold an incredibly high value for your businesses provided you understand how to showcase their enthusiasm in a way that feels authentic.

ROI 48

ROI Loyalty Embedding Metrics 48

Pixlee

JULY 7, 2021

Many organizations are getting creative to adjust to new social norms. Use Content to Build Fan Loyalty . Having fans interact with your brand through UGC can not only drive engagement, it will help with brand loyalty – even during struggling times. According to Statista , the US sports industry lost $2.2

Sports 52

Sports Team Influencer UGC 52

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. In Consumers We Trust.

UGC 63

UGC Hotels Nielsen Authentication 63

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. Customer loyalty and attrition. They also used Twitter to communicate with users in a tone that was authentic yet apologetic (see below). Stock prices (for public companies).

Examples 112

Examples Brands Sentiment Reputation 112