Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 153

Blogger Case Study Klout Influencer 153

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of a Healthy Social Media Influencer Relationship.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. Benefits of Great Social Media Influencer Relationships. Social media influencer relationships are also great for not appearing too pushy.

Influencer 116

Influencer Social Media ROI Social Media Management 116

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

MARCH 24, 2011

At South by Southwest in Austin, I was at several events attended by the “social media mafia&# – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. I realize the labor pool for social media is tight.

Social Media 145

Social Media Eventful Authentication Newsletter 145

The Realtime Report

APRIL 15, 2019

In today’s rapidly evolving social media landscape, content continues to reign supreme. As the social media manager of a video platform, my job obviously involves a LOT of video. Authenticity Over Perfection. Social media managers put an immense amount of pressure on themselves to be perfect.

Video 134

Video How To Template Templates 134

Mindjumpers

FEBRUARY 17, 2011

People today speak of the blogosphere as a collective term of bloggers. The blogosphere, even though it is spread across the world, can be considered as social network in itself or a community where people are inspired by each other and share information and views. And bloggers read other blogs as a source of information.

Blogosphere 195

Blogosphere Technorati Microblogging Blogger 195

Sprout Social

SEPTEMBER 21, 2020

Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. Campaign Analysis.

Issues 136

Issues Survey Campaign Authentication 136

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Brand ambassadors: Improve reach.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content. With the amplification afforded by social media, everyone can be an influencer of varying degree.

Influencer 75

Influencer Trends Brands UGC 75

Later

FEBRUARY 4, 2021

In 2021, it’s time to diversify your content and actually represent different communities on your social channels. These websites are perfect if you want to diversify your social media content. You can choose from several pricing plans depending on your business model, like influencer, blogger, or brand.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

ProBlogger

MAY 3, 2023

As a blogger, it is essential to find your own unique voice and embrace it fully. Develop a writing style that resonates with your audience, and let your authentic voice shine through each piece of content. Similarly, as a blogger, you must build a strong brand around your blog.

Collaboration 37

Collaboration Blogger Apparel Guidelines 37

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : Do you conduct your blogger outreach via a listening program?

Travel 254

Travel Price Consultant B2B 254

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. It can be in a forum, social media post, blog, news article, or any other type of online content. What to do with Mentions: Crisis Communications Map.

Reputation 96

Reputation Strategy Brands Review 96

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Building a virtual community around your brand has never been more tenable than right now.

Fashion 59

Fashion Brands Apparel Authentication 59

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Pixlee

MARCH 7, 2019

Often times, your passionate customers and existing social followers can have the same effect. Remember, authenticity is key when selecting influencers. Plus, it’s a great way to resonate authentically with your target audience. Drive Better Conversions with Scalable Authentic Content.

Travel 63

Travel Hotels Brands UGC 63

Social Media Strategies Summit

SEPTEMBER 26, 2019

In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking about at our upcoming Social Media Strategies Summit in New York City. When I first started working on social media and influencer marketing for them, it was just bloggers.

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Groups Groups Influencer Case Study 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Pixlee

DECEMBER 6, 2021

Rather than over-fixating on the distinguishing characteristics between an ambassador and a content creator, it’s important to acknowledge the role community content more broadly plays in the customer journey. Audit Your Existing Community Content. Their authenticity will shine through if they are genuine fans of your products. .

UGC 52

UGC Marketing Influencer Loyalty 52

Pixlee

SEPTEMBER 10, 2020

Even if your target demographic hasn’t been overwhelmingly engaged on Instagram, this form of content might be the ticket for attracting new communities to your brand. These three brands have shown independently that Instagram Reels have the potential to engage the audience in an authentic way, with minimally produced content. .

Instagram 74

Instagram Brands Authentication Film 74

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. 30% of surveyed consumers are more likely to purchase a product in-store endorsed by a non-celebrity blogger than by a celebrity.

Retail 60

Retail Influencer Marketing Authentication 60

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

agora pulse

JANUARY 3, 2020

But these tips can help you expand your Twitter follower count and boost positive social interactions. But, as with all the social media networks, competition is fierce. So, Twitter is alive and kicking, but how can you grow your Twitter profile without racking up an unsightly social media budget? in 2019.

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Twitter Tips Influencer Hashtag 129

Twist Image

JULY 28, 2011

Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? Social Media can be very disturbing. This is noting new.

Buy 100

Buy Blogger Authentication Sentiment 100

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Here are our favorite influencer marketing tools for social listening: 1. Sprout Social. Build a private community of influencers. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

MAY 13, 2020

“I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It It makes me feel uncomfortable when I hear it, as it seems like a BIG thing and it usually has a negative connotation, especially with social media.”. Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

JULY 6, 2022

Social commerce is a subset of eCommerce. It involves buying and selling over social media. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. Enjoy Jay's Story. Why or why not?

Travel 75

Travel Hosting Social Media Influencer 75

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on the latest social shiny object.

ROI 78

ROI Strategy How To Marketing 78

Mindjumpers

SEPTEMBER 30, 2010

Having a Facebook community allows the brand to listen to what the customers are saying real time. The viral spread from consumer to consumer that can be created on Facebook is a more authentic way to spread awareness than the brand always pushing the product themselves.

Facebook 171

Facebook Marketing Policies Disqus 171

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Share your history, unique abilities and commitment to your community. Tell your story in a real and authentic way that resonates with anyone looking to connect and hire or purchase from you. I’m going to demystify how social media managers find content on a daily basis.

Small Business 131

Small Business Facebook How To Airlines 131

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Strategy Social CRM Newsletter 114