Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Any B2B brand that helps people create can use their marketing to inspire their audience.

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B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

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B2B LinkedIn Strategy Brands 130

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. They often have a highly engaged fan base. Key Takeaways.

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comScore Marketing Case Study Review 299

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Sprout Social

FEBRUARY 14, 2023

Use your performance data or industry benchmarks to create meaningful goals for your social advocacy program. The support and excitement you get from your teammates is natural and authentic. His efforts show what’s possible when you take a chance and hit post—not just for Salesloft, but for other B2B sales leaders, too.

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Authentication Examples Class Team 89

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Episode Summary.

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Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Bringing Authenticity Back to Social Media.

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B2B Engineering Social Media Privacy 91

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Influencer B2B Marketing Apple 174

Oktopost

APRIL 28, 2024

The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms.

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Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

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Reputation B2B Guidelines Policies 125

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. In most B2B organizations, social media activity is the responsibility of the marketing team. Catch all episodes here.

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B2B Company Social Media Apple 62

Ignite Social Media

NOVEMBER 27, 2023

Can we authentically connect it back to our brand mission and values? But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Focus on trends within your industry’s niche communities. Ask yourself: Does this trend align with our target audience?

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Trends Social Media Brands Meme 167

Oktopost

MAY 22, 2023

Today more than ever, audiences demand authenticity from brands on social media. With expertise in the finance and technology industries, no one understands this more than our next guest! As soon as we pivoted to showcasing the upside team and our commitments and values, we saw a massive spike in our engagement.”

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Strategy Tips Apple Social Media Management 118

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

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Social Media Authentication LinkedIn B2B 101

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Having your employees share content from their own unique voices and perspectives makes it more authentic and more likely to get higher levels of engagement.

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B2B Social Media Management Metrics Social Media 131

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist. Never Forget Authenticity .

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Influencer Marketing B2B Authentication 167

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

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Data B2B How To Metrics 124

Oktopost

MARCH 10, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

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Team B2B Apple Marketing 144

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

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Examples B2B ROI Analytics 136

Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. VP Marketing at Veyo, Sarah Kuntsal, gets “radically transparent” about the challenges of marketing in a highly regulated industry, like healthcare.

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Automotive B2B Marketing Apple 112

Oktopost

JULY 6, 2022

Want to hear more from renowned B2B marketing leaders? Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast.

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Organization B2B Apple Meeting 125

Oktopost

MARCH 10, 2021

We’re tackling this and more with one of B2B marketing’s rising stars. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

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B2B Marketing Committee Class 118

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Stay tuned for our next episode.

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Social Media Management Social Media B2B Authentication 130

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

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Social Media Strategy Exercises Retail 108

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Auseh Britt.

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Eventful B2B Apple Hotels 118

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Meet Christopher Willis the CMO/CPO of Acrolinx.

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Brands Content B2B Apple 144

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Want to Catch Another Episode?

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Video Social Media Engagement B2B 104

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

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B2B Education Meeting Engagement 131

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

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B2B Press Release Apple Loyalty 89

Oktopost

JULY 14, 2021

Jill is a career marketeer and a people-focused leader with both professional services and financial services experience predominantly in B2B. Before joining Arcadis, Jill spent 12 years in the financial services industry and has a business degree with a major in Economics. Catch all episodes here. Meet Jill Murray. Stay in the Loop.

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B2B Apple Consultant Team 118

Oktopost

JUNE 9, 2021

Malin , SAP’s Vice President, Head of EMEA Marketing Transformation Office, is a results oriented professional operating in the interface between sales and marketing with 15 years’ experience in the IT industry, working on local, regional and global levels in roles focused on field marketing, communications and sales enablement.

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B2B Apple Review Authentication 118

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. More Sites Will Adopt Seamless Sign-Ins and Webauthn Websites will adapt to new standards for seamless authentication in 2023.

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Authentication Startup Avatar Applications 91

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

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Conversation Brands Authentication Trends 130

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous!

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Influencer Brands Policies Privacy 288

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Want to hear more from renowned B2B marketing leaders? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

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Social Media B2B Apple Policies 84

Oktopost

DECEMBER 1, 2021

He has delivered over 50 keynotes, sessions, and workshops around the globe each year (pre-Covid) having graced the stages at the most prominent digital conferences in the world including Dreamforce, Content Marketing World, SMX, Business Insider Trends Festival, Marketing Profs B2B Forum, Marketo Marketing Nation, and more. Episode Summary.

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