Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  “This year is going to be transformative!” Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

SEPTEMBER 30, 2022

Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. With this strategy, salespeople use social listening to learn what their target audience is talking about online. Social networks are one of the main places where information is exchanged.

Tips 129

Tips Authentication LinkedIn Groups 129

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Social selling is a sales strategy that leverages social media platforms to cultivate relationships and trust with potential customers.

B2B 62

B2B Metrics Comparison Education 62

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. Pushing your sales agenda Social media posts are not elevator sales pitches.

Examples 62

Examples B2B ROI Analytics 62

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. But that’s not all.

Questions 105

Questions Banking Insurance HootSuite 105

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Influencer Marketing Going Micro.

Trends 166

Trends Marketing Influencer B2B 166

Oktopost

JANUARY 5, 2021

You look at their job titles, you identify the industry they work in, the country where they are domiciled, maybe their age, their academic credentials, maybe their gender, or how long they have been in the role. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers.

Data 131

Data B2B Statistics Social Media 131

Hootsuite

JUNE 27, 2022

Even [insert your industry here]. Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Even finance.

B2B 98

B2B Trends Authentication Film 98

Hootsuite

MAY 26, 2021

Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. Authenticity builds trust — and that, in turn, can become customer loyalty. Your customers (and prospects) are already engaged in social buying.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Pam Moore

OCTOBER 6, 2016

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. Knowing your audience is the NUMBER ONE priority for any business of any size in any industry or niche! Like to do it yourself!?

Template 78

Template Templates Video Avatar 78

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. So, as you look for approaches that will help you select topics with the highest future potential, why not browse the social network for some commonly asked questions from people who align with your target audience?

Loyalty 204

Loyalty Software Publishing Products 204

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media.

B2B 112

B2B Social Media Organization Study 112

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Audiense

MAY 17, 2018

The social networks, devices and other parameters of their online behaviour. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. The content they share the most.

Case Study 79

Case Study Activities Study Campaign 79

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. If this a first time event then check out similar industry events where a similar audience has attended. How do they use social media?

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. The better you know your audience before walking onto the stage, the better you can authentically serve and connect with them. If this a first time event then check out similar industry events where a similar audience has attended. How do they use social media?

Eventful 90

Eventful Tips Training Authentication 90

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Unmetric

JUNE 11, 2019

You can also benchmark your social media performance with competitors from the same industry. The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Now, how cool is that? Reputology.

Analytics 125

Analytics Tools Social Media Curation 125

Pam Moore

OCTOBER 8, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). What is a customer profile for b2b. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). 3 Steps for Audience Marketing Success.

Template 78

Template Templates How To Training 78

Buffer Social

AUGUST 23, 2023

Ashlyn regularly features in content herself and uses creator staples like greenscreen to create the kind of authenticity and spontaneity that thrives on TikTok. What performs well on LinkedIn B2B (business-to-business) brands and career-related industries are finding success on the Microsoft-owned channel.

Small Business 77

Small Business Activities Platform Social Media 77

Keyhole.co

JANUARY 21, 2024

Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. Total coffee addict.

Examples 52

Examples Strategy Twitter Marketing 52

Pam Moore

AUGUST 16, 2019

We've all seen the blog posts promising the magic 10 steps to be a thought leader in 140 characters or how to be a thought leader on LinkedIn, Instagram, Twitter, Facebook and every other social network known to digital man and woman. The answer is not the perfect social shiny object, social network or tweet that goes viral.

Brands 60

Brands Social Networking Overview Training 60

Pam Moore

AUGUST 17, 2020

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. Tips to be a people connector and build a network of power players. ? ?. SocialZoomFactor · LinkedIn Power Tips to Ignite Your Business and Brand.

LinkedIn 78

LinkedIn Tips Brands Training 78

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. What’s got your industry buzzing? Through social listening, you can answer these questions and so much more in an instant.

Reddit 97

Reddit Tumblr YouTube Review 97

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! Kickstart a Social Media Strategy. Before you pull the trigger on your social media strategy, know the how, what and why behind each social network.

Social Media 130

Social Media Strategy How To Real Estate 130

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Techipedia: Tamar Weinberg

APRIL 1, 2010

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? Social media, on the other hand, allows you to connect directly with the audience you want to target, on common ground, and build relationships. You won’t be able to scale your brand on fifty social networks.

Social Media 240

Social Media Brands How To Social Networking 240

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. We also spoke to dozens of industry specialists. This gave us multiple perspectives on the social trends that matter most in the year ahead. Lead from the top.

Trends 145

Trends Social Media CPA Sports 145

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Now, if you’re a savvy marketer, you’ll also plan to maximize all your social networks to increase their turnover. Slacking on engagement monitoring.

Social Media 135

Social Media Small Business How To Campaign 135