Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Analyze your reputation over time Pop quiz: does your brand have the reputation of an industry leader? or G2), it goes far beyond that.

Reputation 91

Reputation Sentiment Analysis Notification 91

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media. Whatever your area of expertise is, share it.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. Social ads can be complicated so most consultants get industry certifications such as Facebook BluePrint or Twitter Flight School. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. According to the Content Marketing Institute’s 2020 B2B Benchmarks, Budgets, and Trends report , almost three-quarters (72%) of B2B marketers who are using online paid channels are also using paid social. And for good reason, too.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Audiense

MAY 17, 2018

In the same way, the actual execution stage of the campaign should be informed in an intelligent and authentic way. Both B2B and B2C businesses can benefit from the type of insights extracted from social networks and bring them into action at the production and execution stage of their campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Unmetric

JUNE 11, 2019

You can also benchmark your social media performance with competitors from the same industry. You can filter the results further based on industry and geography. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Now, how cool is that? G2Crowd Rating: 4.2. TapInfluence.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

JANUARY 21, 2024

Twitter is also the third social platform by popularity (after LinkedIn and Facebook) preferred by 71% of B2B marketers and 65% of B2C marketers to distribute content. A verification mark is a valuable asset you can gain to boost brand authenticity and credibility in the eyes of your audience. So, what’s happening at your company?

Examples 52

Examples Strategy Twitter Marketing 52

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. positive sentiment around the conversation. Identify the hashtags most associated with your industry. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. This will help your leaders—and you—feel more comfortable and communicate more authentically. Consider creating Twitter lists of industry executives and relevant news outlets you can refer to. I’m talking “change the world” kinda companies. Any recommendations?

Strategy 84

Strategy How To Training ROI 84

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Keep a closer eye on your industry (and competition). Discussions about your brand and industry at large are happening far beyond the realms of the Twitterverse. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche.

Reddit 97

Reddit Tumblr YouTube Review 97

Sprout Social

JUNE 22, 2021

While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. It’s a platform known for promoting authentic connection, where Redditors specifically look for and join conversations they can trust. Key Stats: 756 million members worldwide.

Platform 113

Platform Social Media Tumblr Reddit 113

Keyhole.co

DECEMBER 26, 2022

So it comes as no surprise that marketers believe that this industry is bound to double its worth to $24.1 71% of influencers believe that what keeps their audience engaged is an honest and authentic voice. Rebel Wilson is the ideal celebrity influencer to reach a young adult audience because she is authentic, and she is relatable.

Influencer 52

Influencer Campaign Instagram Data 52

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. These messages can be humorous, sweet or sentimental. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight.

Social Media 135

Social Media Small Business How To Campaign 135

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? The average TikToker spends 1.5

Social Media 80

Social Media HootSuite Template Templates 80

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 107

B2B Research Sentiment Marketing 107

Oktopost

MAY 16, 2023

This is exactly what employee-generated content offers to B2B brands looking to enhance their impact on social media. It can be created quickly, in response to a particular trend or relevant conversations on social media, or it can be a much more comprehensive, detailed study of a particular area of the industry or business.

Strategy 62

Strategy Content UGC B2B 62

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. As industries involve and trends emerge, so do the expectations of your customer. Well, that and how you position yourself within your industry. This market includes your customers, competitors and industry at large. Because consumers are overwhelmed with product choices.

Brands 88

Brands How To Sentiment Social Media Management 88

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. So how do you understand whether or not you’re reaching these goals?

Social Media 138

Social Media Metrics How To ROI 138

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Source: Buffer) 4.

HootSuite 105

HootSuite Brands Price Collaboration 105

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t matter what industry you’re in. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Bravo, man.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. Best Metrics for Measuring Social Media ROI According to the 2023 Social Media Marketing Industry Report , 54% of Social Media Managers aim to boost leads and sales. So how do you understand whether or not you’re reaching these goals?

Social Media 62

Social Media Metrics How To ROI 62

Webbiquity SMM

FEBRUARY 7, 2011

In the inimitable words of Ian Lurie, “When discussing social media marketing, lots of folks, including me, say things like ‘be authentic’ and wave our hands around. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. This massive user base offers brands a huge opportunity to connect with industry peers and thought leaders as well as potential customers, employees and partners. As a marketer, you cannot afford to overlook LinkedIn.

Examples 90

Examples LinkedIn Newsletter Hosting 90

Convince & Convert

JANUARY 12, 2016

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. In This Episode. Transcript. We need to capture that.

B2B 60

B2B Social Media eBook Consultant 60

Webbiquity SMM

MARCH 4, 2014

Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. The SMLCC is able to sort data by criteria such as location/geography, basic demographics, reach, sentiment, subject matter, and social platform.

Review 205

Review Radian6 Guidelines Policies 205