The Social Media Incubator

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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. On July 21, Facebook added a new feature that allows users to save articles, videos, links, and even pages, for later reading.

Marketing 179
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For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

This had our Marketing Maverick and Social Media Strategist, Caroline Melberg , thinking recently about how similar fishing and marketing really are. “ If you want to catch more fish, you’ve got to fish where the fish are! &# she exclaimed this morning. Edelman (Principal, McKinsey & Company ).

Marketing 122
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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Content Marketing. Next, include those posts in your newsletter.

Hubpages 111
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Do You Fear Internet Marketing & Social Media

The Social Media Incubator

scan or click the QR code to see the packages we offer Do You Fear Internet Marketing & Social Media by admin on September 1, 2009 Social media is getting as hot as a high-efficiency furnace, blowing steady streams of information everywhere. The fear of losing control keeps them bound within their normal marketing box.

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Apps of the Week: Customizing Your News

The Social Media Incubator

We are more likely to find 15 minutes in the day to skim through an app that organizes articles that peak our interest or that may be relevant to our business marketing strategy. Zite looks at the attributes of an article and how it is shared across the web, pairs it with your interests, and puts it into your articles to read.

News 134
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Tips for Facebook’s Algorithm Change

The Social Media Incubator

What does it mean for your Facebook marketing strategy? According to a post from Facebook’s Newsroom , the social network will be “doing a better job of distinguishing between high-quality article on a website versus a meme photo.” You may have heard about Facebook updating their News Feed algorithm.

Tips 140
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The Value of Transparency through Social Media

The Social Media Incubator

Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands. The quintessential example of honest transparency is the recent marketing campaign of Domino’s Pizza. Domino’s did what they had to do in order to change the opinions of their target market.