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The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Today Google News has 358 results about this incident in newspapers and TV stations across the country. When you search Papa Johns in Google today, the first result is no longer their website – it is these news articles. Every brand needs to: map their social graph and know their customers.

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The Customers’ Voice, Your Social Graph and Your Reputation

Proactive Report

Today Google News has 358 results about this incident in newspapers and TV stations across the country. When you search Papa Johns in Google today, the first result is no longer their website – it is these news articles. Every brand needs to: map their social graph and know their customers.

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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

In a new world where one Web page can house multiple ads or where one significant article can be laid out on multiple Web pages (to generate more pageviews and, hence, more ad impressions), the scarcity model begins to fall apart. One of the things I loved about Google AdWords happened with the advent of AdSense.

Adsense 105
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Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising as a Free Marketing Tool. Well actually, we can.

Research 107
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Content Optimization: How to Optimize your Content for Maximum Results

Razor Social

The reality is that the potential traffic is a lot bigger because there are many related keywords this article could rank for and there are countries other than the US! This is based on the average number of links to articles ranking in the top 10 search results. Yoast has built-in options to define Open Graph and Twitter Card tags.

Content 94
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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Twitter is still a good marketing tool, but spammers have exploited it to a large degree and it has only made managing Twitter more difficult for Twitter employees and for Twitter users. Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam.