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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. It has a unique vibe, which this article will explain.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. Mary Mathes is Director of Data Insights for Alpha-Diver , the market research firm that applies neuroscience to more deeply understand marketplace behavior.

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How to Discover Irresistible Content Ideas Using Reddit

Buffer Social

Every marketer knows the pain of struggling to come up with a topic for their next article, email or social media post. And all it takes is a site that many of us already visit every day: Reddit. But first, why Reddit? According to Alexa.com, Reddit is the sixth most popular website on the planet. We’ve all been there.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% For instance, if you want your blog content links to pop, use video to introduce these articles. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube. Source: tiktok.com 8.

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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

You share an amazing Hootsuite blog article to your work Slack (hint!). May the Force first-party data be with you. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. You text your partner a pic of the chocolate bar you want from the store.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Have you ever shared an article with your best friend via WhatsApp? After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks.

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