Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. We have spent the past few years building a substantial content factory that relies heavily on influencers.

Influencer 160

Influencer Strategy Content Marketing 160

Josh S Peters

SEPTEMBER 16, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » All of Seth Godin’s Free ebooks in one place All of Seth Godin’s Free ebooks in one place Written on September 16, 2009 by Josh Peters in Social Media 17 Comments - Leave a comment!

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eBook Lijit Widget List 273

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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Statistics B2B Content Marketing 207

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. We’ll summarize the trend and key takeaways in this quick article. However, the impact on brands involved in influencer marketing varies widely. Sign up below.

Trends 96

Trends Brands Fashion Influencer 96

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 101

Analysis Sentiment Marketing How To 101

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

The Social Media Hat

MAY 23, 2016

Email Marketing How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades. Ebook pages, free reports, exit pop ups , the list goes on and on. We had hit a plateau in terms of the number of subscribers, downloads, and leads that we were generating from our content. Until we discovered content upgrades.

Content 147

Content eBook Template Templates 147

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 96

Kikolani

FEBRUARY 16, 2011

Since I’m getting ready to launch my own eBook in the not to distant future, I thought this was a very timely article that had a few good reminders that I’ll have to apply to my own writing. An ebook is a great way to cash in on your expert status and start earning money. First you need to write the ebook!

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eBook Research Publishing Organization 130

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Josh S Peters

JANUARY 22, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Guerrilla Social Media Marketing: Guest posts and articles Guerrilla Social Media Marketing: Guest posts and articles Written on January 22, 2009 by Josh Peters in Social Media 4 Comments - Leave a comment!

Social Media 100

Social Media Lijit Marketing Delicious 100

Writtent Blog

NOVEMBER 5, 2013

For many small businesses, waste can be the death of an otherwise healthy content marketing strategy. If you’re already struggling to produce blogs, eBooks, whitepapers, and social media posts, the thought of increasing volume can be downright unappealing. Here are some of the smartest tips on content reuse we know: 1.

Content 90

Content Case Study eBook Marketing 90

Josh S Peters

MARCH 5, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Utah CEO Article on Document Sharing Utah CEO Article on Document Sharing Written on March 5, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment!

Lijit 100

Lijit Widget eBook Disqus 100

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

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LinkedIn Brands Marketing Airlines 100

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Source: CMI ). Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. I look at most of the topics about the benefits of content marketing, and they always hit the high points well. Market research.

Content 60

Content Marketing Reputation eBook 60

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. I look at most of the topics about the benefits of content marketing, and they always hit the high points well. Market research.

Content 60

Content Marketing Reputation eBook 60

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

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B2B LinkedIn Tips Marketing 148

Convince & Convert

DECEMBER 8, 2015

It’s December which means it’s time for next year’s predictions about social media marketing and content marketing to appear in multitudes , seemingly all at once, like the opinion version of new-to-the-bandwagon Carolina Panthers fans. The 2016 Content Marketing Trend is Low-Res Video.

Trends 60

Trends Content Nielsen Marketing 60

Keyhole.co

MARCH 21, 2023

Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. Share tons of value-driven content, consistently Once you understand your ideal audience profoundly, use demand generation tactics to nurture top-of-the-funnel marketing leads. Enter: Lead-Generation Marketing.

Social Media 52

Social Media Tips Marketing Patterns 52

Writtent Blog

DECEMBER 20, 2023

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Tip #5: Use Varying Media A major component of every good content marketing strategy is using many different types of content, and this interviewing tip is all about maximizing the potential of your content.

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Tips Press Release Software eBook 97

Writtent Blog

MARCH 4, 2014

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111

Tools Content Marketing WordPress 111

Josh S Peters

SEPTEMBER 18, 2009

This is just a quick FYI to let you know I have another article published on Mashable today. Since my last Mashable article was 30+ Apps for Doing Business on Facebook it seems like I have a theme going on. HOW TO: Make Facebook Your Company Newsroom. Please check it out and let me know what you think, thanks.

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Company Lijit How To Facebook 100

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. On their own, both marketing channels have unique strengths and weaknesses. In this blog post, we’ll discuss two: social media and email.

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Campaign Social Media Marketing Metrics 52

Writtent Blog

NOVEMBER 12, 2013

Prior to September 23rd, marketers could draw rich insights from data on the keywords that were driving visitors to their sites from Google. While there’s been no official word that Google AuthorRank will be rolled out, it’s clear that Google is perfectly prepared to start using an individual’s expertise to determine content rankings.

SEO 95

SEO Content Marketing Press Release 95

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). And it’s not, as you might imagine, about creating more content. 4 ideas to apply personality insights to content creation.

Content 90

Content Sample Samples Sentiment 90

Socialmedia.biz

JUNE 12, 2018

If you want to learn how to become an expert in social media marketing, then you’ve come to the right place. This article will give you some solid tips to get you headed in the right direction. Below are five keys to becoming a social media marketing professional. Learn from Trusted Sources.

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Social Media How To Marketing Education 99

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Embed YouTube Videos.

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Screencast Content eBook Film 90

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing.

Content 60

Content Crowdsourcing Marketing Hubspot 60

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. I hope the updates help this growing group of solo-preneurs who recognize the value of creating and monetizing content. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

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Blogger Company Social Media Curata 266

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Embed YouTube Videos.

Screencast 87

Screencast Content eBook Film 87

Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with. Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. No more mediocrity. Do Something Each Week that Scares You.

Strategy 95

Strategy Content Marketing Press Release 95

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. That is no longer the case.

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Content Consultant Marketing Price 144

MegaBytee

FEBRUARY 23, 2021

Today we are going to start this article by asking you a question related to your SEO strategy– Is Google Search Console Sending Messages With Errors? This might be the case of content gaps. – Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? Social media content.

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Analysis Google Content SEO 52

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

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Reputation Content Curation Storify 146