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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

These insights give marketers an in-depth view of how to delight audiences and enhance brand loyalty, resulting in repeat business and ultimately, market growth. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications. What are the types of NLP categories?

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9+ Ideas for Your Next LinkedIn Carousel (+Examples)

Buffer Social

It creates a sense of community and shows that the company values its employees. The post not only shares information but also provides a practical application, making it more useful for the audience. We shared tips on creating content pillars for social media platforms, providing a clear and organized framework for content creation.

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

But what about when you need to master a new-to-you social platform or develop your skills? Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. You’ll also find out how to tell your story in a way that drives customer engagement and loyalty.

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . In order to use Instagram checkout, brands need to fill out an application providing information about their business and their business on Instagram specifically.

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Instagram’s Checkout Feature: What Brands Need to Know

Pixlee

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . In order to use Instagram checkout, brands need to fill out an application providing information about their business and their business on Instagram specifically.

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Are We Making Our Fans Work Too Hard?

Convince & Convert

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Why would you erect that many barriers to participation?

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