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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

Apple 154
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The Power of Product Packaging

The Marketing Blog

Home About In the Media Keep Reading Cab Drivers as Word-of-Mouth Marketers? 02 am The Power of Product Packaging Jump to Comments Do you drink Coke or Amul flavored milk ? Is Apple also emphasizing on the packaging quality during the product life-cycle? of what packaging innovation can do for a product.

Products 100
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Applying the Johari Window to as/w Product

The Marketing Blog

Home About In the Media Marketing, Social Media & Branding Blogs in India My Dear Consultant – Think About It ! 48 am Applying the Johari Window to a s/w Product Jump to Comments Reading a wonderful piece on Johari Window at psychcentral made me think about its application to a s/w product. July 29, 2008.10:48

Products 100
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Wanna Present Like Steve Jobs?

The Marketing Blog

Jump to Comments Enjoy this fantastic BNET video as Communications coach Carmine Gallo talks about the various techniques that Apple CEO Steve Jobs uses to captivate and inspire his audience. The scope of my blog-posts span across the Enterprise 2.0 The scope of my blog-posts span across the Enterprise 2.0 Theme: Pressrow.

Web 2.0 100
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Netgear Joins the Web 2.0 Jason Calacanis launched yet another discussion of the future of the web with his official definition of web 3.0 , in which web 2.0 Maybe instead of getting tangled up in discussions of what’s web 1.0 vs. web 2.0 vs. web 3.0, or web 3.0

Web 2.0 263
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Lisa Barone made a really good point last month when she said that her productivity went up as a result of respecting her time. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Sadly, it absolutely has. I’ll Respect My Time.

Products 267
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Grow Your Wiki

Buzz Marketing for Technology

Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 Insubria and OpenKnowledge are hosting the International Forum on Enterprise 2.0 21 days of wiki adoption. advertising. Barack Obama. better meetings.

Wiki 223